Ralph's Helpful Tips: Make sure you load your buyers up with business cards for open houses
One thing you can NEVER have too many of is business cards. You really should be going through them like water. Why? Because each card that is floating around out there is just one more marketing piece that is reminding everyone around that YOU are the go-to person in real estate.
When working with buyers in the property viewing and discovery stage, don't skimp out on business cards and make sure you load your buyers up with at least 15-25 business cards. And if they run out, give them 15-25 more!!
Not only for the obvious reasons of possible referrals, but you and I both know that there are some unscrupulous agents out there who will try and "assimilate" your clients at open houses.
Give your buyers specific instructions to hand your card to the listing agent or agent that is holding the home open, and have them state that they are working with YOU.
And if you have the opportunity, on occasion when you simply cannot be there at the same time as your clients yet they are motivated to get out there to some open houses, find out which open houses they want to see and place a kind phonecall or email message to the listing agent and let them know your clients love the home, let them know they will be there at the open house, and provide the agent with your clients first names.
This will avoid any "mishaps" or "misunderstandings" (I'm feeling rather democratic today so I am using vague descriptives in quotes rather than any nasty adjectives......ah-hem!)
Each week I'll have a Helpful Tip posted for you to incorporate into your repertoire of savvy real estate professional techniques.
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