Update from NAR - Thursday -- Hispanic Markets

Katerina,

I don't know where the line is exactly.  I simply wanted to share the great speaker that I had been exposed to.  Had I had an opporunity to attend the Secrets of Selling to Multicultural Clients I would have spoken about that.  What is boils down to is understanding the market, understanding their needs, and how to reach that market.  The way I may market to someone under 25 would be significantly different than the way I would market to someone over 65, because their needs are different.  It doesn't have anything to do with fair housing, it's about getting the message out that I can assist them with their housing needs, no matter their age, origin, color, creed, etc is.  Everyone can receive the exact same marketing campaign, but different segments and different people will receive it differently so it needs to be customized to fit that segment.  This class was about communication and marketing and what works best for different folks. 

I could be wrong, but I assume NAR is not concerned that this would raise any fair housing issues or they would not offer such great speakers to discuss different marketing strategies for different segments of the population.  If the discussion of such is a violation of fair housing, then NAR should serious reconsider several of the speaker options offered at the Convention for next year.  Perhaps they should do away with the CIPS designation as well, since a lot of that deals with marketing and targeting different segements of people.