Google and Zillow allies, not enemies?

By
Real Estate Agent with Kilauea Real Estate Company

Representatives for Google and Zillow, during a National Association of Realtors technology session Wednesday, assured real estate professionals that they are allies, not enemies. No data supports the myth that the Internet is going to dramatically increase (for-sale-by-owner sales) vs. agent interactions says Google and Zillow representatives. The company's estimates, called Zestimates, may serve as a gateway to productive conversations about home value and present an opportunity for real estate professionals. Is this a way to reach more consumers? As the site is drawing millions of users each month. Google is now accepting property listings data feeds from about a dozen MLSs and see more to come- about 880 total. Google, through its Google Base classified site, accepts property listings submissions from sellers, agents, brokers and MLSs. Likewise, Zillow is also accepting for-sale property information from sellers, neighbors, agents, brokers and MLSs. Google and Zillow see a day when real estate professionals can stop spending money on items such as direct-mail postcards because they will be replaced by electronic, "virtual postcards." "We're getting there,"

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Comments (3)

Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.
More of my clients are beginning to quote Zillow Zestimate figures, so I know buyers as well as sellers are visiting the site. Everybody Googles, or so it seems!  We can't slow down the future.
Nov 15, 2007 08:38 PM
Tony & Darcy Cannon
Aubrey and Associates Realty - Layton, UT
The C Team
Thanks for sharing this information.  The future is here!
Nov 15, 2007 09:21 PM
Gordon Sloan
Group1 Real Estate, selling houses in Salt Lake City Utah - Salt Lake City, UT
Salt Lake Homes For Sale, Salt Lake Real Estate
These companies are not going away. We had better learn to take advantage of them. We all know the buggy whip story.
Nov 15, 2007 10:28 PM