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5 Ways to Make Your Real Estate Video a Success

By
Services for Real Estate Pros with Property Tube

By now, most people realize the power of video on the Internet: last year, 53% of all uploads and downloads on the Internet were made up of video content (Cisco stat). When it comes to selling real estate, video can be a powerful way of giving people an accurate picture of the property without them physically needing to visit it.

 

When creating your real estate video, here are five ways to make sure it’s a success:

 

1. Get your formatting right

 

Make sure that your video has the correct video and audio format (for audio, make sure that you keep it to two channels stereo). Here are some common video formats that most video upload sites support:

 

  • WebM files - Vp8 video codec and Vorbis Audio codecs
  • .MPEG4, 3GPP and MOV files - Typically supporting h264, mpeg4 video codecs, and AAC audio codec
  • .AVI - Many cameras output this format - typically the video codec is MJPEG and audio is PCM
  • .MPEGPS - Typically supporting MPEG2 video codec and MP2 audio
  • .WMV
  • .FLV - Adobe-FLV1 video codec, MP3 audio

 

2. Grab your viewer’s attention immediately

 

The first 10-20 seconds of any video are the most important in capturing someone’s attention. For example, don’t leave the best for last – showcase the best of your property in the first part of your video. So, plan the shooting of each room carefully and think creatively about the order of takes.

 

3. Keep it professional

 

With all the technology available in cameras and software today, more and more people can create fantastic videos without using a professional. You will however need to dedicate time to making sure you create a great video. Alternatively, if you are selling a listing for a large amount of money, it may be well worthwhile spending a few hundred dollars to get a videographer to shoot your property listing in the best way possible. see http://propertytube.com/us/find-a-videographer to find one in your area.

 

4. Write a proper description

 

You’ve spent time and money making a great property video, so make sure you take care to write a good description to go with it. Include details about all the important features that you couldn’t capture or place emphasis on in the video itself, such as distances to shopping centers and schools. These extra details can make a huge difference in the perceived value of your property listing.

 

5. Give a good impression

 

These days, most people want to know who they dealing with when buying a property. The best way to do this is to introduce yourself at the beginning or end of your video. Make sure you capture attention and speak in a clear and positive way. Consider learning a pre-prepared script so that you come across in a fluent and professional way. A great example is seen in this video: 

 

 

See more video examples on Roberts Property Tube Channel: http://www.propertytube.com/us/channel/robert-carol-clay-united-states-139

 

Thank you for reading my post, we hope to see you soon at PropertyTube.com

 

Enjoy making successful Real Estate Videos.

 

Antonio

Show All Comments Sort:
Kimberley Rosenstein
HomeSmart - Scottsdale, AZ
Superior Service

This couldn't come at a better time! Great tips!

Jan 31, 2012 10:12 AM
Greg Gillespie
GumTree Realty / Genesis Realty Services,Inc - Tupelo, MS
CRS / Broker Owner

I think is a great way to give all the details that a still photo just can't give you.

Jan 31, 2012 10:39 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Good advice, property tube another platform to help use the eyes and the ears to make a solid memorable connection! We are members, populating it now and good to see you as an Active Rain sponsor!

Jan 31, 2012 11:22 AM
Karen Steed
Tallapoosa, Bremen, Waco, Buchanan, Temple, Carrollton - Tallapoosa, GA
Associate Broker Haralson Realty

Great info, for me.  I want to get into posting property videos, but have the fear factor going on, so maybe this will push me into it.  Thanks

Jan 31, 2012 11:27 AM
David Artigliere
Reading, Pottstown, Norristown, Philadelphia - Collegeville, PA
ARTI Home Inspections, ASHI Certified Home Inspect

Great information.  As a home inspector, I'm thinking of getting into this as well in 2012 to help SEO.

Jan 31, 2012 12:00 PM
g t
Chula Vista, CA

Great information Antonio!

I will be sure to share with all the agents in our office.... it is time we all started doign video!

Thank you very much for sharing

Gustavo

Jan 31, 2012 02:47 PM
Antonio Bruni
Property Tube - Vail, CO

How is everyone getting along with their videos? Look forward to seeing them.

Hi Andrew,

Great to see you loading videos, i see you are already getting organic search results on Google for your channel, which is fantastic. Keep it up.

Feb 02, 2012 10:31 PM
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

That's a few good video tips. The initial 53% is what really caught my eye.

Feb 10, 2012 06:39 PM
Beth and Richard Witt
New York, NY
The best Retired Brokers !!!!

Worth the read.

Feb 10, 2012 10:03 PM
Doris Freeman
Zach Taylor Real Estate - Gallatin, TN
Broker/Agent, 615-961-7799

Thanks for sharing all the great tips

Have A Wonderful day

Feb 10, 2012 11:56 PM
Ralph Post , Realtor
Suntree, FL
Melbourne Florida - Post Real Estate Group

Thanks for the information..  and links to wensites.  Great post

 

Feb 11, 2012 01:28 AM
Debbie Sloan
Coldwell Banker United, RealtorsĀ® - Huntersville, NC

Some great tips

Feb 11, 2012 01:40 AM
Ralph Janisch ABR CRS Broker
Janisch & Co. - Conroe, TX
Selling Northwest Houston to good people like you!

Video is on my plate for 2012.  Reading everything I can find and practicing on myself.  I think it's going to work very well.

Feb 11, 2012 02:03 AM
Antonio Bruni
Property Tube - Vail, CO

Great, posting more related video info later in the week so be on the look out for my new post,

Antonio

 

Feb 11, 2012 03:10 AM
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Thank you Antonio! Nice tips, new adventures for 2012. Always a pleasure to learn something new and this is truly exciting!

Feb 11, 2012 03:47 AM
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

Hi Antonio, Thanks for the tips, since I plan on exploring this field soon.                                

Feb 11, 2012 04:39 PM
1~Judi Barrett
Idabel, OK

All excellent tips to help make the video a successful.  Thanks for including so much information.

Feb 12, 2012 01:54 AM
Don Barrett
Integrity Real Estate Services - Idabel, OK

We use two different cameras to shoot videos of our listings, and they record in two different formats, so when we get ready to work on the videos and post them, it gives us some choices on software etc.

Feb 12, 2012 02:00 AM
Ron Cooks
The Real Estate Marketplace - Killeen, TX
Texas Real Estate, Ft Hood/Killeen Homes for Sale

Antonio, this is the next wave of marketing, if we don't start now we'll be behind the power curve instead of ahead of it.

Feb 22, 2012 05:56 PM
Rob D. Shepherd
RETIRED - Florence, OR
RETIRED

great ideas

Feb 23, 2012 08:36 AM