Reid's Rules: LinkedIn Founder's Action Plan for Networking

Services for Real Estate Pros with Suplari, Inc.

Reid HoffmanSo what is the founder of LinkedIn Reid Hoffman's Action Plan for Networking?  He calls them Reid's Rules.

I read a really truly compelling article on CNN last night, pumping Reid Hoffman's new book The Start-Up of You.  The book seems really good.  Reid Hoffman has had an incredible run starting LinkedIn and then investing in FaceBook and Zynga.  

The interesting thing to me was that he makes conscious "investments" in other people.  For example, he met Mark Pincus at the start of social media.  Reid gave Mark the opportunity to invest in FaceBook.  Mark gave Reid the opportunity to invest Zynga when it was just an idea.

Is it luck or does fortune come to those who have a conscious strategy of investing in and developing other people?  

It's kind of like ActiveRain's core concept of Pay it Forward to the Community:

Here are "Reid's Rules" from "The Real Way to Build A Social Network

"In the next day: Look at your calendar for the past six months and identify the five people you spend the most time with -- are you happy with their influence on you?

In the next week: Introduce two people who do not know each other but ought to. Then think about a challenge you face and ask for an introduction to a connection in your network who could help.

Imagine you got laid off from your job today. Who are the 10 people you'd e-mail for advice? Don't wait -- invest in those relationships now.

In the next month: Identify a weaker tie with whom you'd like to build an alliance. Help him by giving him a small gift -- forward an article or job posting.

Create an "interesting people fund" to which you automatically funnel a certain percentage of your paycheck. Use it to pay for coffees and the occasional plane ticket to meet new people and shore up existing relationships."


  • Are Reid's Rules applicable to ActiveRain and real estate?
  • Are you going to implement any of the ideas above?
Picture: Wikimedia Commons
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Nikesh Parekh

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. 1~Judi Barrett 02/02/2012 03:48 PM
  2. Lynn B. Friedman 02/05/2012 06:27 AM
  3. Suzanne McLaughlin 03/10/2012 11:11 AM
Best Practices
reid hoffman
network action plan

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Linda K. Mayer
License # 01767321 - La Verne, CA

Awesome post, Nikesh... I put it everywhere, twitter, linkedin, etc.

Jan 25, 2012 10:15 AM #6
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Nikkis, great ...i need to be back to my vendor partnerships again to help them out with SEO & they'll help me with clients!

Jan 25, 2012 11:44 AM #7
Chris Smith
Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON
South Simcoe, Caledon, King, Orangeville Real Esta

Nikesh, I definitely feel that Reid's rules can apply to real estate, and am going to try to implement them in the next week.

Jan 25, 2012 11:51 AM #8
Brian Madigan
RE/MAX West Realty Inc., Brokerage (Toronto) - Toronto, ON
LL.B., Broker


This seems to make sense to me. This year I have to improve my social media presence.



Jan 25, 2012 11:57 AM #9
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA


I have been debating whether I should join a business network group.  Most of my business comes from referrals.  People whom I have known for a long time.  I am just not sure it would be worth the effort to join a new group.  Most of the ideas you mention are things we should be doing.  Thanks for the info about the book.  I will be reading it soon.

Jan 25, 2012 01:42 PM #10
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Looks like these are rules that have proven to make Reid very successful so it;s definately time to incoporate them into my life.

Jan 25, 2012 02:44 PM #11
Luis Iniguez
Option One Real Estate - Fontana, CA
Search Inland Empire Homes For Sale - Short Sale Agent

As always the resources here are unbelievable.  No day goes without valuable information.

Jan 25, 2012 02:49 PM #12
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Niki - I can see how this would really build your network and haven't seen these rules before.

Jan 25, 2012 03:10 PM #13
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

I like the interesting people fund.  There's some many interesting people I'd love to visit with . . . but for the plane ticket!  I'd expand this a little further too, email or connect with someone you find interesting on the social networks.  I did that tonight.  I read two things that inspired me: a blog post by someone I don't know, but I left a comment on his post (not AR either), and an announcement from a business here in Portland that I like their product and want to blog about, I emailed them.  Social . . . network.   

Jan 25, 2012 03:36 PM #14
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Niki--this is great.  I am fascinating at his approach, and yes, feel like I need to be adopting these for my business.  Thanks for posting this. 

Jan 25, 2012 04:46 PM #15
Catherine Ulrey
Keller Williams Capital City - Salem, OR
Equestrian and Acreage Property Specialist

Very applicable to ActiveRain.  Supporting others, sharing advise, etc.

Jan 25, 2012 05:15 PM #16
Jim Hale
Eugene Oregon's Best Home Search Website

All those I follow on ActiveRAIN seem interesting to me.


Of course, these ideas apply to RE.

Jan 26, 2012 07:52 AM #18
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

Gotta give before you can receive, right? Great thoughts here.                                                           

Jan 26, 2012 10:26 AM #19
Ralph Janisch ABR CRS Broker
Janisch & Co. - Conroe, TX
Selling Northwest Houston to good people like you!

OK.  I'll try to implement some of these ideas into my business.

Jan 28, 2012 03:07 PM #20
1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

Nikki, I love this post and I missed it when you posted it.  It rings so true and this type of thing has been strongly on my mind lately.   

It feels like I spend a lot of time going round and round with networking but without goals for what I want the networking efforts to attain.  

I'm going to go through your list and do those things.  

Very interesting post.

Feb 02, 2012 03:46 PM #21
Suzanne McLaughlin
Sabinske & Associates, Inc. (Albertville, St. Michael) - Saint Michael, MN
Sabinske & Associates, Realtor

Thank you for a great lesson.  I have been working on this (unconsciously, as usual) for about two months. Now, I will have to get the book.  Thanks, Niki.

Feb 05, 2012 06:30 AM #22
Peggy Hughes/pha logistix, inc.
pha logistix inc - San Francisco, CA

I had not heard of his rules I'm excited to go buy the book...thank you!!

Feb 05, 2012 06:41 AM #23
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Thanks to Lynn for the reblog. This is my favorite...Don't wait -- invest in those relationships now.

Feb 05, 2012 11:15 AM #24
Jennifer Chiongbian
Specializing in all types of Manhattan apts & townhouses - Manhattan, NY
Real Estate Broker - NYC

I LOVE the idea of "intersting people fund".  Luckily in Manhattan, there is no shortage of interesting people to meet.  But I do also think of vacations as an opportunity to connect with people to build my network.

Mar 11, 2012 10:40 AM #25

Great Post!

Mar 13, 2012 03:31 AM #26
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Nikesh Parekh

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