You Tube used for SEO

By
Real Estate Agent with My Florida Home Store

I'm starting to see a lot of Realtors using Youtube.com to present listings and for self promotion. I don't know how long Google will allow Youtube videos to rank high, but it is very easy to get ranked for something like Denver state just by putting up a video of yourself or clients. There are a few local realtors that are taking advantage of this and getting ranked pretty good for a simple video. The few I have seen have been testimonials and one self video commercial. All of the videos were low quality, but that can be fixed by using a professional or good video equipment.

If you are interested in putting a video up of a testimonial it's very easy and free to do.

Steps:

  1. Create video on camcorder or camera (with video capture)
  2. Edit video, add your logo and website address
  3. Open a free Youtube account
  4. Submit video and add all relevant keywords (Examples below)

When you submit your video, make sure you name it after the keyword you are going after. For example if you want people searching Denver real estate to find your testimonial/commercial, make sure the title of the video is something like "Denver Real Estate Agent - Testimonial". For your tags I would put in all of the important keywords like Realtor, home, real estate, property etc..

Last but no least, make sure you put your website in the description, so people can find you easy. After a few days your video will show up when you do a search on Youtube, and it should show up on Google in the coming months. It all depends on how popular the keywords are.

I have read that Google will more then likely stop giving Youtube such high rankings for popular search keywords, but in the meantime, you might as well take advantage.

 

We accept referrals for Tampa Bay real estate, Clearwater real estate and St. Petersburg. We are currently paying 30% for all referrals.

Comments (6)

Mark Pilatowski
myClosingSPACE - Manhattan, NY
This is great advice. I do have one question though. Where did you hear that Google will stop giving YouTube great rankings? Their rankings are achieved organically just like everyone else and as they continue to expand their Universal Search you will see more and more videos (from Youtube and other video sites) showing up in the results.
Nov 16, 2007 05:16 AM
Phaedra Hubbard
My Florida Home Store - Clearwater, FL
Clearwater, Dunedin, Palm Harbor Real Estate Exper

I can't find the exact blog I read, but it stated that YouTube is getting priority for keyword title, which will more then likely be fixed in one of Google algorithims. Of course, people are just speculating, that is why I am posting videos. Even after they fix it, I'm still going to continue posting videos.

 

 

Nov 16, 2007 05:36 AM
Mark Pilatowski
myClosingSPACE - Manhattan, NY
Yeah, if you can find the blog I would like to read it. Based on what you explained here the blogger really does not know what they are talking about though. And you should put vids up on Youtube. Even if they did not rank in Google it would still deliver a lot of impressions. There are millions of users on YouTube every day.
Nov 16, 2007 05:38 AM
Phaedra Hubbard
My Florida Home Store - Clearwater, FL
Clearwater, Dunedin, Palm Harbor Real Estate Exper

I just checked a few of my ranked videos and a sample from a Blog on Keith Olbermann and it looks like they did fix it, my video went from #4 to #16 and the sample in Keith Olbermann went from #3/4 to #11. I figured it was to good to be true. It lasted about a month.

 Here is the Keith Olbermann blog sample talking about YouTube rankings for SEO

http://www.oneparkavenuereality.com/youtube-clips-ranking-high-on-google-results/

 

Nov 16, 2007 05:41 AM
Phaedra Hubbard
My Florida Home Store - Clearwater, FL
Clearwater, Dunedin, Palm Harbor Real Estate Exper

The blogger was right, I checked a bunch of keywords that had videos in top 10 and there all gone. I was hoping they where wrong, but I guess there not.

Nov 16, 2007 05:55 AM
Mark Pilatowski
myClosingSPACE - Manhattan, NY

That is not really meaningful data though. Google's results are controlled by an algorithm. They change all the time. Those You Tube videos falling could be a result of them losing some links, other sites getting more links, or other sites offering newer and fresher content. They could also pop back up in the top 10 tomorrow. There is nothing to fix. Their algo treats all sites the same. If you hit the mark better than your competitor you will rank higher. The thing is there is always someone else looking to knock you out of the results. 

Social sites like YouTube and Digg, etc are notorious for jumping up and then dropping in the SERPs. When the video or story first pops up it gets a little (or a lot) of attention. Lots of other users in YouTube talk about it or link to it in forums and blogs. After a few days they are on to the next story. Those links fall off the main pages and they stop getting more links and lose their SERP position.

Now the blogger may be right and I a may not be getting the whole story but there is no way Google is altering their algorithm to push YouTube down in the SERPs due to their title tag or anything like that. 

Nov 16, 2007 06:10 AM