The principle reason any of us market our real estate businesses is to make it easy for the public to find us when they need a real estate agent or if they even hear the whisper of someone needing a real estate agent!
A core purpose behind all of the activities at ActiveRain is the same, although they call it by much more “cool” names…SEO…Google Juice…it is one and the same. We are all trying to stand out from the crowd of agents content to sit at their desk during “floor time” wishin’ and hopin’ and prayin’ that the phone will ring. We, however are conjuring powerful marketing mojo to make the phone ring!
As far as ActiveRain is concerned, I’m a Newbie and will always be a Newbie because I learn something Newbie-ish every single day. A couple of things I learned long before I started participating in ActiveRain though, was the concept of MAKE IT EASY FOR PEOPLE TO KNOW YOUR NAME ! ! !
Lucky for me, my parents must have looked into the bassinette when I was born and knew I’d be an entrepreneur of some sort so they gave me a somewhat unusual name. That’s helpful in business as long as it isn’t too unusual. You know, like Aloysius or Xavier or something else difficult to pronounce or spell.
You WANT your name associated with your face or your logo. You DON’T WANT an individual to have to take an arduous route to find out what your name is…they won’t do it. Humans are like water (actually they ARE water), they will MOST ALWAYS take the path of least resistance to accomplish a task like finding a real estate agent. MAKE IT EASY FOR PEOPLE TO KNOW YOUR NAME.
ActiveRain gives us some very user friendly options to do this. Folks, if we can’t make it easy for each other … how will we ever make it easy for consumers?
When you comment on someone’s post…what does it say beneath your photo? Don't you WANT someone to know who you are? Well then, your profile so that your name appears beneath the photo. Easy, easy, easy.
When we become Rainmakers with ActiveRain, one of the benefits is our very own NEW Outside Blog. Would you care to guess how many still call their New Outside Blog…My New Outside Blog? I don’t know…but I know it’s a lot! This is a ridiculously easy change …log into your outside blog, look at the tool bar…go into INFO…delete the title “MY NEW OUTSIDE BLOG” and name the darned thing!
We participate on AR for many reasons, personal and business but never forget we always want to make it easy for the public to find us and know our names!
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