How to SEO Your Photos and Pictures and Why

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

Yes, content is king - well GOOD content is king, but photos and pictures as well as video all are playing a huge factor in optimizing websites and blogs now. We cannot sit by and simply write, we must allow for eye-catching photos and let the search engines know it.

It's true that search engines and computers cannot see images. They know its an image by the code behind it but unless you tell them what it's a picture of, they have no idea and therefore don't take it into consideration when ranking your page or post.

You must tell the search engines what it is they are looking at so they can rank the pictures just as much as the text itself. People obviously don't like staring at a page of black and white characters for too long. We must break that monotony up with graphics, heading tags and video if we can. We need to keep the people on the page as long as possible and if it means clicking a 2 minute video, studying a unique photo or dwelling on a creative thought, then we must offer what the people want.

It's actually very easy to optimize a graphic in just about any format or platform but you have to know where and how. Most blogging platforms will allow you to put in an image title and description [follow link to know the difference]. Some may just allow for a description or the ALT TAG. This is where you tell the search engines what the photo or image is. This is also where you optimize the graphic. If there is no place to do this, you will need to add it manually in the code. 

Manually adding an image TAG:


Click over to the "source" or "HTML" and find this code alt "" after the image code. You will want to add your description or TAG between the two quotes.

Example: If I am doing a piece on Montana Ranches and I have a picture of a Montana ranch, I will make sure the alt tag is "Montana Ranches" I will add that text between the quotes- (Capitalization is not that important here). 

Link the photo:


For more optimization, link the photo to an additional page on your website about that topic. Just like I did with the image below:

Montana RanchMontana Ranch

I have tagged it as a Montana Ranch, linked it to the Montana ranch page on the website and added the TITLE: "check out more Montana Ranches" . Now this image screams Montana Ranches and will solidify the entire piece as more of an authority on the subject. (To LINK an image: click on the image and click the link icon just as if you were linking a phrase or word in your post)

If you want to be the authority for your area and your business, you must optimize every piece of your blog post or page. Don't just throw out a blog for the sake of it. Make every one count if you want to be found for it.

Tom Arstingstall did a great piece on this last week with a little more details.

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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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Re-Blogged 1 time:

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  1. Kathleen Daniels 01/26/2012 04:09 AM
Real Estate Sales and Marketing
Active Rain Newbies
Search Engine Optimization: An Hour a Day
Kansas City Real Estate Network
Getting Visible on Google. How To's
alt tags
montana ranches

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Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Thanks Rene! It really can work wonders and your pictures can start showing up on Google images for those tags!

Thanks Stephen, It really can work wonders.

Thanks Kathleen, every little bit helps optimize those pages more. :)

Jan 26, 2012 03:56 AM #4
Former Agent
None - Adak, AK

Thanks Tammy.  I need to secure a cache of fabulous photos of the geographic areas in which I work.

Jan 26, 2012 04:06 AM #5
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Aimee, love the new photo!!! Yes, if you can, take your own pics and then have others share them. Promote really good ones on Pinterest and see the ripple effect work in your favor.

Jan 26, 2012 04:08 AM #6
Peggy Wester
Realty Executives Integrity - Grafton, WI
Real Estate Agent Ozaukee & Washington County

Thank you for this. I never understood tagging photos/graphics, but this explains it well and in a way that's easy to understand.

Jan 26, 2012 04:09 AM #7
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Thank you Tammy and another one suggested my friend.

Jan 26, 2012 04:18 AM #8
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Great Peggy! Glad it was helpful :)

Thanks John!! Have an awesome rest of your week.

Jan 26, 2012 04:20 AM #9
Pam Miller
Realty Associates - Friendswood, TX
Broker Associate - Pearland/Friendswood

Tammy - Thanks for another great tip!  You are a wonderful teacher!  I am going to try this out.

Jan 26, 2012 04:23 AM #10
Curtis Van Carter
Better Homes & Gardens Wine Country Group - Yountville, CA
Your Napa Valley Broker Extraordinaire


Thanks as always for the great tips, cheers cvc

Jan 26, 2012 05:12 AM #12
Rich Cederberg
eXp Realty - Albuquerque, NM
eXp Realty Agent Albuquerque

Great tips as usual Tammy.  WordPress makes it super easy to and you can add those keywords when you upload your image. 

Jan 26, 2012 05:17 AM #13
Bryan Robertson
Los Altos, CA

I need to go back through my pictures and see about optimizing the ones for my local market.  The generic pics I'll leave along but the others could help.

Jan 26, 2012 05:31 AM #14
Judy Jennings
The Green Company - Ashland, MA
Broker - The Lanterns at Warren Woods - Ashland MA

Tammy - This is a great way to boost your SEO, and it's easy to do too. Bonus!

Jan 26, 2012 05:40 AM #15
Mark Delgado
houses for rent, Solano County & Glen Cove - Benicia, CA
Benicia and Vallejo, Property Management, rental h

This is actually one area of SEO that I actually managed to do correctly!  Using Google to search numerous keywords in our area pulls up several of my photos, each with our company logo in the corner.  I don't know how much business this has gotten us, but it sure seems like the clever thing to do.

Jan 26, 2012 06:35 AM #16
Ritu Desai
Samson Properties - Ashburn, VA
Virginia Realtor-Fairfax/Loudoun/PW-703-625-4949

Tammy this is awesome information!!!! I like the trick to put the verbiage between the "".

Jan 26, 2012 06:41 AM #17
Michael Blue
Home Smart Realty West - Encinitas, CA
REALTOR - 760-889-8877, Encinitas/Carlsbad

Thanks Tammy, I always look for these post, read em and bookmark em for reference

Jan 26, 2012 07:56 AM #18
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

I realized that Tom did a post about this just last week so my blog was kind of a mute point. HA! HE did a great job at explaining this as well. Guess I better not let those blogs sit in draft that long! LOL! Thanks for the comments!

Jan 26, 2012 07:57 AM #19
Francine Viola
Coldwell Banker Evergreen Olympic Realty, Olympia WA - Olympia, WA
REALTOR®, In Tune with your Real Estate Needs

Very helpful - it's all in the details!  Thanks for your great posts!

Jan 26, 2012 12:25 PM #20
Surprise Arizona Realtor Jim Braun Sun City Grand Active Adult Communities
Coldwell Banker Residential Brokerage Jim Braun Sun City Grand Az - Surprise, AZ
Surprise AZ real estate Phoenix West Valley

Thanks Tammy for the excellent tip.

Jan 27, 2012 12:03 AM #21
Toronto, ON

Hi Tammy - You covered some great SEO tips that I very rarely see covered here on ActiveRain.

Jan 27, 2012 01:49 AM #22
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

Tammy - I usually add a title but rarely do I include a much to do, so little time.  :)

Jan 28, 2012 11:53 AM #24
Sharalyn Kluke
Keller Williams Seneca - Seneca, SC
Sharalyn Kluke, Realtor, Keller Williams Realty

Thanks so much for this blog.  I've been wondering how the new SEO has been working lately.  I knew photos and videos were becoming more important but now I know how to help my own SEO.

Feb 22, 2012 06:12 AM #25
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