Real Estate Agents Help me Understand Something?

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I have a question that I would like all real estate agents to answer, with over 5 million people a day looking at virtual tours online and stating that 87% of potential home buyers look at homes with virtual tours first, why are more agents not putting virtual tours on all their listings?  And, I still see agents spending hundreds of dollars putting ads in homes magazines and running ads in the local newspaper? The industry has changed and most agents are not changing with it why?


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Steve Hewson
KW Commercial Real Estate, LLC - Denver - Denver, CO
Denver Metro Comnulll Real Estate
Michael,  Excellent question.  I ask myself the same question constantly. I think some part of the answer is that many agents still have not embraced the internet and its capabilities.  Just look at the number of agents who don't have a website or who only use the standard one provided by the larger companies like Re/Max, Keller Williams, Coldwell, Prudential, etc.  Many agents don't even post their listings on their own websites.  Another reason is cost.  In our area you can get an excellent virtual tour and 12 still photos for around $100.  Some look at the cost and back off.  I think it's some of the least expensive advertising you can get.  It's a no-brainer.  Let's provide the best possible service to our listing clients.   
Dec 18, 2006 01:06 AM #1
Renée Donohue~Home Photography
Savvy Home Pix - Allegan, MI
Western Michigan Real Estate Photographer

I get leads from my VT's. Agents are in denial about this change

Dec 18, 2006 02:38 AM #2
Cynthia Sloop
Community Association Manager - Indianapolis, IN

Well Michael, my company provides a lot of bennies and virtual tours are not one of them.  They do give us a slide show on each of our properties.  At the moment, my budget does not afford me a virtual tour.  The other item is this, many of my listings are vacant at the moment.  A VT of just walls doesn't impress me.  I could be wrong, but when I've looked at homes for myself, that fish-eye look of empty walls didn't help me to know the house anymore than still pictures.

Dec 18, 2006 03:39 AM #3
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