I just picked this interesting comment off another website:
Not only do we get a tenant quickly with craigslist but the tenant usually calls to reserve the rental over the phone without asking to see the home because after seeing my full screen 360 tour they feel they can make their decision. I think this kind of thing is happening all over the real estate industry daily but it's more difficult to show that photography is the key factor in attracting buyers because you can't re-sell the same home without photography to see the effect. With our rental we have been "selling" the same product over and over for the last 8 years and have been able easily see the effectiveness of the two advertising mediums. Needless to say we abandoned newspapers many years ago."
Of course, virtual tours work!