Are you a realtor or a REALTOR®?

By
Real Estate Broker/Owner with MBA Broker Consultants CalBRE Broker #00983670

I really, really hate when people refer to real estate agents as "realtors" because we are NOT all Realtors®, and furthermore, many consumers are not aware that the term "realtor" is NOT synonymous with "real estate agent".  My big pet peeve are the real estate shows on HGTV that constantly refer to all real estate agents as Realtors®.  Well, my friend, if you're a REALLY a real REALTOR®, you should be wearing a blue "R" label pin!  We don't want home buyers and sellers to think you're simply an ordinary real estate agent when in fact you are part of the biggest professional association AND you uphold the highest ethics of the National Association of Realtors®.

Here's a great article I found today that helps to explain the difference:

When Is a Real Estate Agent a REALTOR®?

A real estate agent is a REALTOR® when he or she becomes a member of the NATIONAL ASSOCIATION OF REALTORS®, The Voice for Real Estate®, the world’s largest professional association. The term “REALTOR®” is a registered collective membership mark that identifies a real estate professional who is a member of the NATIONAL ASSOCIATION OF REALTORS® and abides by its strict Code of Ethics.

Founded in 1908, NAR has grown from its original nucleus of 120 members to more than 1 million today. NAR is composed of REALTORS® who are involved in residential and commercial real estate as brokers, salespeople, property managers, appraisers, counselors, and others who are engaged in all aspects of the real estate industry.

Members belong to one or more of 1,700 local associations/boards and 54 state and territory associations of REALTORS® and can join one of our many institutes, societies, and councils. Additionally, NAR offers members the opportunity to be active in our appraisal and international real estate specialty sections. REALTORS® are pledged to a strict Code of Ethics and Standards of Practice.

Working for America’s property owners, the NATIONAL ASSOCIATION OF REALTORS® provides a facility for professional development, research, and exchange of information among its members.

Check out the Public Awareness Campaign television and radio spots that encourage consumers to rely on the expertise and integrity of REALTORS®.

The NAR advertising campaign runs February through November on network and cable television and network and satellite radio, helping consumers understand the real value of working with REALTORS®. From their voluntary adherence to a Code of Ethics to their incomparable knowledge of real estate processes, REALTORS® are the experts of residential and commercial property transactions.

Regina P. Brown

Posted by

Regina P. Brown
Broker, Realtor®, M.B.A., e-Pro, GREEN
California DRE # 00983670
www.CalCoastCountry.com

                

Text copyright © 2011-2018 R.P. Brown, All Rights Reserved

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Ambassador
1,550,023
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

I had no idea about this until I became a Realtor® but I also had no choice, we have to belong. I probably would anyway but dislike that I'm forced to.....

Jan 27, 2012 04:48 AM #1
Rainmaker
525,071
Regina P. Brown
MBA Broker Consultants - Carlsbad, CA
M.B.A., Broker, Instructor

Karen, I love being differentiated as a membr of the top professional association for real estate agents!   Lots of great perks too, and they go to bat for us on the political front too.

Jan 27, 2012 04:59 AM #2
Rainmaker
1,315,871
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Excellent post...we all have a lot to learn, I think!

Jan 27, 2012 05:06 AM #3
Ambassador
1,229,806
Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County

Some people just don't get this; they call themselves Realtors, but are not members of anything.

Jan 27, 2012 05:38 AM #4
Rainmaker
525,071
Regina P. Brown
MBA Broker Consultants - Carlsbad, CA
M.B.A., Broker, Instructor

lots of people use the term "realtor" in a derogatory sense to refer to bad real estate salespeople... we've got to nip that in the bud!

Jan 27, 2012 06:44 AM #5
Rainer
201,564
Jark Krysinski *PREC (Personal Real Estate Corporation)
REMAX CREST REALTY WESTSIDE - Vancouver, BC
TeamYVR Team Leader, BA,ABR,IRES,IMSD,LLB

Hi Regina, thanks for telling us how to be a real realtor. We all can learn a lot from your excellent post. I will share this with my team members.

Hope you have a great weekend!

Jan 27, 2012 12:06 PM #6
Rainmaker
2,397,047
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

Did you know why more ethics complaints are filed against Realtors than Real Estate Agents. I like belonging but I don't like what NAR has done with realtor.com

Jan 30, 2012 01:08 PM #7
Rainmaker
525,071
Regina P. Brown
MBA Broker Consultants - Carlsbad, CA
M.B.A., Broker, Instructor

Charles, the system may not be perfect... but just think how chaotic it would be if there were NO Realtor(R) Association to monitor professional standards of conduct ?? Scary thought

Jan 30, 2012 01:20 PM #8
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Regina P. Brown

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