How Smells Affect the Home Buying and Selling Experience

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Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing
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Can smells really make that much of a difference in selling you home?staging your Goldendale home to sell

Just as image is important in selling real estate, odors also play a crucial role in making or breaking a good deal. The next time you're putting up your Klickitat county real estate for sale, don't just focus on the visible selling points of your home. The unseen, smelly details count as well.


Have you smelled your house lately?

If it's a perfume you're buying, then there's certainly good sense in smelling it first. But if it's a house, what then?

Buyers look at the asthetics of a home, the style, location and layout but many times the smell is not a factor.. or is it?

People often take smells for granted. This is because we register the world mostly through our sense of sight, unlike animals which predominantly rely on their olfactory sense for survival (hunting food, and detecting enemies and prey). Most of the time we only notice smells when they're offensive. For some homeowners there's the possibility of us growing accustomed to them that we forget they're there in the first place.

This is what you should watch out for when you're selling your house.

When selling your home, it may pass the buyers checklist as far as repairs, fix-ups and design including cleaning every nook and cranny that you forgot about years ago.  But if you really want to make a good impression; a subtle but effective one, then aim at your prospective buyers' noses.

smells affect a home saleMost of the time, odors get forgotten about because you're just too accustomed to them. Pet odors and cigarette smoke are the immediate culprits. Air freshners and deodorizers only mask the smell for a time.  These are issues that you may be so used to that it will be hard to even tell when they are cleared out.

Smell, Smell, Go Away.

These types of odors will need permanent resistance. Either use Kilz on walls and floors then recarpet or repaint; remove the pets when you show the home and take out all evidence of a pet (move the litter box to the backyard or garage)

When you DO have an open house or plan on showing the home you can bake bread with cinnamon, or simmer citrus on the stove or anything that smells good and worry-free. Bring out those essential oils or light up aromatic candles, for a more natural pleasant smelling atmosphere, not synthetically induced by any spray can. Lavender oil, for instance, has a positive calming, effect.

We want buyers to remember the house even long after they’ve left the premises for good reasons, not offensive ones. Pretty flowers standing at attention in a vase might not exactly be your house's strongest selling point, but they can put your visitors in a buying mood and really make a difference.

Contact Coldwell Banker for more tips on selling your Goldendale WA home or real estate. 509-773-7799 | info@coldwellbankergoldendale.com - Source here: http://coldwellbankergoldendale.com/index.php?page_id=259

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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. John McCormack, CRS 01/27/2012 02:50 PM
Topic:
Home Selling
Location:
Washington Klickitat County Goldendale
Groups:
Out Of The Box!
Posts to Localism
HyperLocal Neighborhood and Community Posts
Tags:
staging
selling real estate
goldendale real estate

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Ambassador
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John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Suggested!  Excellent and oh so very true!  We all have a little blood hound in us. 

Jan 27, 2012 08:12 AM #2
Rainmaker
260,498
Connie Goodrich
Keller Williams Realty - McKinney, TX
CRS ABR (McKinney Realtor)Texas

The odor of a home can cause a huge value loss.  Buyers imagine the amount of work they will need to do in order to eliminate the smell and it usually is a lot of dollars.  Best address or it will end up costing far more than the cost to cure not to mention additional DOM!

Jan 27, 2012 08:37 AM #3
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Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

So true Suzanne.. ewww......lol

Thanks John! We do! My last renters smoked in my house (when they weren't suppose to) and for us who don't it was painfully obvious!

Right Connie!! Those offensive odors can really make or break the sale.. ok, maybe just break it....

Jan 27, 2012 08:39 AM #4
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Rich Cederberg
eXp Realty - Albuquerque, NM
eXp Realty Agent Albuquerque

There is nothing worse than when a seller tries to cover an offensive odor with a more offensive canned spray.  Great tips as usual Tammy.

Jan 27, 2012 11:09 AM #5
Rainmaker
433,526
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

Tammy - as a homeowner and home stager smell is one of the most important things to address if there is an odor. There's nothing better than a fresh, clean smelling home and it really turns people off when a home smells bad.  The first thing I tell my clients is to clean, clean and clean some more until it sparkles..........and smells great!

Jan 27, 2012 11:14 AM #6
Rainmaker
506,030
Ellen Caruso
Daniel Gale Sotheby's International Realty - Glen Head, NY

Tammy, I just did a blog on Trash and yes, smelly business. Yesterday I went room to room and changed cartridges on my room fresheners, and I burn candles too.

Jan 27, 2012 12:34 PM #7
Rainer
206,584
Marge Piwowarski
Phoenix AZ Horse Property - Phoenix, AZ
Phoenix AZ Horse Property, LLC

It is important and people lose their ability to smell their own home and are offended if we haven't. 

Jan 27, 2012 12:50 PM #8
Rainmaker
644,939
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Great post Tammy!  And so true.  The hard part with oders is either getting use to them or not having the ability to smell in the first place.  So important though.  

Jan 27, 2012 02:41 PM #9
Rainmaker
621,479
Deborah Byron Leffler BzyBee Real Estate Lady!
Keller Williams Realty Boise - Nampa, ID

Love this ...and so very important!   Cinnamon or vanilla seem to have the most favorable comments...some of the REO agents use the most obnoxious floral air fresheners and it is stifling!!!

Jan 27, 2012 02:52 PM #10
Rainmaker
1,317,476
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Smells be gone!  I have had more buyers walk out of homes because of the smalls.  It is so important to not have odors that make people sneeze either.  I hate the perfume type "air freshners".

Jan 27, 2012 02:56 PM #11
Rainmaker
512,911
Lisa Wetzel
RE/MAX Realty Affiliates - Carson City, NV
CDPE, SFR carsonvalleyland.com

Smells can make or break a sale!  Many agents tare to quick to dismiss this factor but it is important!

 

Jan 27, 2012 03:00 PM #12
Rainer
144,225
Former Agent
None - Adak, AK

Honestly, sometimes I wonder why the showing agent doesn't open the windows!!  Egads.

Jan 27, 2012 03:58 PM #13
Rainer
240,014
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Tammy--stagers like to quote, "If you can smell it, you can't sell it".  I walked into a house for a consultation the other day and it smelled like a locker room.  Fortunately the sellers are replacing the carpeting and doing some other work that will remove the odor.  I can't imagine a buyer staying in that house for more than a few minutes if the sellers hadn't addressed it. 

Jan 27, 2012 05:30 PM #14
Ambassador
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Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Rich, I had a listing once that was only 700 SQ and he smoked in that house for 30 years! That was a challenge!!

Kristine, CLEAN smells great!

Ellen, if you can't get rid of it.. its the best way.

Marge, isn't THAT the truth!

DeeDee. very true. We are all like that.. and having pets I am more consious of that all the time

Deborah, yes, I love a warm cinnamon scent.

Joan, the overwhelming opposite can be just that.. overwhelming!

Lisa, buyers often can't look past certain imperfections.

Aimee, sometimes thats all the house needs too!

Janet, WOW, and yes you have to be honest with them at some point!

Jan 28, 2012 12:54 AM #15
Rainmaker
207,960
Peggy Wester
Realty Executives Integrity - Grafton, WI
Real Estate Agent Ozaukee & Washington County

I agree (almost) completely with this. I recently had a listing whose seller owned a cat and dog. He stopped cleaning out the litter box for whatever reason, and oh. my. gosh. Horrible. Absolutely horrible. I do think sellers have to be cautious about lighting candles before leaving for a showing and also be careful about the fragrances they choose in any air freshener. I've had people who have very sensitive senses of smell walk out because of lavendar scents all around them.

Jan 28, 2012 10:26 AM #16
Rainer
55,253
Christine Blaski
RE/Max Properties of the Summit - Frisco, CO
Frisco, Summit County CO Realtor

Yes, so very true Tammy. We show a lot of homes that are vacant or second homes so they do not get opened up often and feel stale. When I hold an open house in a home that has been vacant for a while I go through and open windows and doors (weather permitting) just to get the air moving. I love baking some quick toss in the oven cookies especially if it's cold out. If I don't have time, I simply use a candle (and make darn sure it is blown out and packed up when I go). Great tips!

Jan 28, 2012 10:54 AM #17
Rainmaker
505,594
AJ Heidmann ~ CRS
McEnearney Associates, Inc. - Alexandria, VA
YOUR Alexandria & Arlington, VA Real Estate Expert

Smells can be your best friend or worst nightmare when listing a home.  It is the sense that is most closely associated with memory, hence creating nice smells in the kitchen such as cookies, cinnamon, or citrus, as they evoke nice memories.  However, when the smell is bad, litter box/cigarettes/worse, it brings a persons worst memories up to at least the subconscious level and then the best floor plan in the world is doomed.

Jan 28, 2012 02:54 PM #18
Ambassador
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Peter Pfann @ eXp Realty Pfanntastic Properties in Victoria, Since 1986.
eXp Realty, Victoria BC www.pfanntastic.com - Victoria, BC
Talk To or Text Peter 250-213-9490

HI Tammy,

When everything is said and done, making sure that the causes for odors are removed and fixed is key to prevent the issue in the first place....

covering them up in any way is exactly that "a cover up"

Jan 29, 2012 11:56 AM #19
Rainmaker
596,498
Nancy Laswick
United Real Estate - Phoenix, AZ
Your REALTOR® For The Valley Of The Sun

Found this post through the top ten 2011 post. Smell is incredibly important I've had unoccupied homes that had such an offensive odor when we opened the door, (e.g. pets, smoke) that the buyers wouldn't go in.

Jan 29, 2012 12:34 PM #20
Rainmaker
1,482,701
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

Every home has its own aroma and it is important to be aware of it. Make sure your is a good one especially if you plan to sell your home. Clean it well, open window, maybe invest in diffuser and good quality essential oils. 

 

Aug 24, 2018 12:49 PM #21
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