When should I post?

By
Title Insurance with First American Title
https://activerain.com/droplet/sfY

When should I post?

I think that depends on the audience you’re trying to reach. We all have lifestyles and many of our clients work 8 to 5 jobs where internet surfing isn’t allowed (hence the surge in mobile smart phone usage I’m thinking), and many have schedules that change every week.

Some of my best results here on Activerain are posting early morning and even better if that’s on Saturday and Sunday. For other locations it’s Tuesday, Wednesday, Thursday, mid morning and later at night around 9 or 10.

No matter when and where I post, following up with a strategy based on a slight revision of content and re-posting (2 to 5 days later) to one of my other blogs works well, especially when I include in the footer: originally posted on the Activerain network. Then throughout the week I use excerpts (with links back to the blog) on Facebook or Linkedin, a few Tweets, and now Google+.

I don’t have an exact formula, I have a strategy, and I’m always tinkering with it looking for sweet spots. I do know my hyper-local posts love this scenario. There are local searches I rank first page and often with multiple sources and photos linking back to my blog and content. Often Activerain proves to be the catalyst in this type of process.

I found Chris Perillo one day online. At first I wasn't too sure (he was off on a random tangent) but I gave him a shot and he won me over. He’s quirky, funny, lives in Seattle, and was born to be in front of a video camera. As a young guy he's totally at home online and shares a lot of great ideas and content. In this short video Chris brings up a few considerations about when to post and squeezing more mileage out of your content with a strategy. Enjoy...

 

Posted by

René Fabre

"Where there's conversation, there's opportunity."

Please Note - The views expressed herein reflect only the individual’s personal views and are not the views of the author’s employer.

The Blackberry Chronicles, a blog by Rene Fabre and his travels around the Greater Pacific Northwest and beyond. Connect w/ Rene Fabre on Google+. Rene Fabre on Twitter. Rene Fabre writes reviews on Yelp. Rene Fabre on Linkedin.com The Audiorium YouTube Channel by Rene Fabre. Facebook.com/renefabre Rene Fabre loves digital photography and here are his shares on Flickr. Rene Fabre is a musician and composer and shares some of his orginal music and recordings on Soundcloud. Rene Fabre shares his interests on Pinterest.
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Topic:
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Location:
Washington King County Seattle
Groups:
Active Rain Newbies
Blogging & SEO
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Rainer
258,200
Charles Edwards Bentonville
Coldwell Banker Harris McHaney & Faucette 479-253-3796 - Bentonville, AR
AR REALTOR, Bentonville Real Estate Agent and Broker

 Hello Rene, great post as alwasy!

I'm with Jon. I wish I had a handle on all the facets of posting...the whens, the whys and the wherefores.

Jan 31, 2012 11:30 AM #5
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Rene Fabre
First American Title - Seattle, WA
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Charles: Great to hear from you my friend. I wish I had a handle on it too... I'll keep tinkering though and share what I find.

Jan 31, 2012 11:51 AM #6
Rainmaker
1,357,013
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

You know, I've been struggling with that same question and have tried different times of day but can't seem to get a handle on what's best - thanks for the suggestions!

Jan 31, 2012 12:01 PM #7
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Rene Fabre
First American Title - Seattle, WA
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Wayne and Jean... If we had a very niche group maybe it would be different. I think, like all of us, there's a lot of forces to deal everyday that bump our time to read blogs around a lot.

Jan 31, 2012 12:09 PM #8
Rainmaker
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Ralph Janisch ABR CRS Broker
Janisch & Co. - Conroe, TX
Selling Northwest Houston to good people like you!

Chris was one of the guys on TechTV before it went off and got replaced by some inane program on gaming.

Jan 31, 2012 12:34 PM #9
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Rene Fabre
First American Title - Seattle, WA
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Jeanne and Ralph: Yes, that's right. Chris has showed up on my radar a few times. I'm happy I ran into him again online. He's got a lot of personality and I like his take on things. One has to be careful sometimes that you listen to those a lot younger than yourself. I like his candor.

Jan 31, 2012 01:11 PM #10
Rainmaker
3,278,233
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Rene' interesting points, I have heard from other bloggers saying almost the same thing as you. The Good News is once it is out there in cyber space people can see it anytime:)

Jan 31, 2012 01:19 PM #11
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Rene Fabre
First American Title - Seattle, WA
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Endre: And that's the most important part, they can see it anytime. I oscillate between it matters when, it doesn't... I think if you just post to a blog and do nothing else, timing is probably more important. Yet, I know that my Seth Godin subscription is going to hit my gmail box every morning about 4 am and it'll be one of the first things I see...

Jan 31, 2012 01:36 PM #12
Rainmaker
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Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi Rene,

You are much more skilled and thoughtful than I am.

I wake up once every night (I don't have to tell you why)

That is when I post comments and do a blog or 2.

Then I go back to bed and sleep like a baby!

:)

Phil

Jan 31, 2012 09:13 PM #13
Rainer
190,738
Corey Lee Miner
Keller Williams Salt Lake City - Salt Lake City, UT

More great info Rene.  Thanks for sharing.

Feb 01, 2012 01:19 AM #14
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Rene Fabre
First American Title - Seattle, WA
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Phil: ha ha... no you don't :O) As to skilled and thoughtful, I think it's simply obsessive compulsive behavior in my case!

Feb 01, 2012 03:50 AM #15
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John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
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Rene, 

A very interesting post and one I had not thought about.  I post at midnight right before calling it a day or should that be night.  The days I have two posts I post about 2pm to catch the afternoon Rain rush hour.  Then I've noticed I get a lot of Rain comments between 7 and 9 pm.  As far as the public I am in hopes they can find me anytime they are surfing.  Thanks for the suggestions earlier today.  I will heed your advice my friend.  See you in the Rain.

Best regards from the Q

Feb 01, 2012 09:11 AM #16
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Corey: You are most welcome! Thanks for stopping by.

Feb 01, 2012 09:22 AM #17
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

John: Thanks... You're off to a great beginning with the plat reports. I know you'll get a lot of 'Google Juice' from them if you post on a regular basis.

Feb 01, 2012 11:24 AM #18
Rainmaker
90,853
Rosi Green
AmeriTitle - Silverton, OR

Aren't there intricate algorithms to figure this out?!  I tend to be willy nilly and love the concept that there is really no bad time.  An art of perfect timing would be great though!  Love the video - he's adorable.  Thanks Rene'!

Feb 03, 2012 07:47 AM #19
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Rosi: Hi... There probably are algorithms, yet I haven't figured any of them out. I do think about my audience and what time zone they are in. Chris makes a good point about his followers in Europe and posting about 3:00 PM Pacific Time is early enough they will see the new post in the evening. I think this is good to remember since a lot of Investor buyers of Bank Owned and REO's here are cash buyers from Europe.

Feb 03, 2012 10:03 AM #20
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Rene`- Thanks for introducing me to Chris, I like his style. I think I need to put more thought into release times and experiment a bit. I have noticed some better times for AR comments, and also for Facebook posts. I like your strategy and it's a great reminder that we do need a method to our blogging madness. Afterall, the point is to get it in front of others...isn't it?

Have a good weekend. Hope you're getting sun up north too.

Feb 04, 2012 05:29 AM #21
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Hi Debb: Indeed, it's a beautiful sunny day here in Seattle! And you nail the point, it's about getting (and staying) in front of others! Thanks for stopping by and I like Chris Perillo. He's a great online character, he's smart, entertaining, and has a knack for conveying technical information in a personal way.

Feb 04, 2012 10:56 AM #22
Rainmaker
544,237
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

I'm still in the "I know what I should be blogging about, but I just write whatever comes to mind here and there" blogging mode, and just post when it's completed. This got me thinking. Thanks.

Feb 04, 2012 12:55 PM #23
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Eric: You're welcome! And, as a guy who likes to write and write myself into the corner often and find myself struck dumb for topics. But, when I get the spark and an idea hits me, lookout, I'm raring to go! And, after I'm done, I have to admit... I can't wait to post it! Thanks for stopping by and your kind remarks.

Feb 04, 2012 01:48 PM #24
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