When should I post?
I think that depends on the audience you’re trying to reach. We all have lifestyles and many of our clients work 8 to 5 jobs where internet surfing isn’t allowed (hence the surge in mobile smart phone usage I’m thinking), and many have schedules that change every week.
Some of my best results here on Activerain are posting early morning and even better if that’s on Saturday and Sunday. For other locations it’s Tuesday, Wednesday, Thursday, mid morning and later at night around 9 or 10.
No matter when and where I post, following up with a strategy based on a slight revision of content and re-posting (2 to 5 days later) to one of my other blogs works well, especially when I include in the footer: originally posted on the Activerain network. Then throughout the week I use excerpts (with links back to the blog) on Facebook or Linkedin, a few Tweets, and now Google+.
I don’t have an exact formula, I have a strategy, and I’m always tinkering with it looking for sweet spots. I do know my hyper-local posts love this scenario. There are local searches I rank first page and often with multiple sources and photos linking back to my blog and content. Often Activerain proves to be the catalyst in this type of process.
I found Chris Perillo one day online. At first I wasn't too sure (he was off on a random tangent) but I gave him a shot and he won me over. He’s quirky, funny, lives in Seattle, and was born to be in front of a video camera. As a young guy he's totally at home online and shares a lot of great ideas and content. In this short video Chris brings up a few considerations about when to post and squeezing more mileage out of your content with a strategy. Enjoy...