Real Estate Brokers and PROPERTY MANAGERS Are Joining Forces To Refuse Listing Syndication To Marketing Sites Like Trulia, Zillow, etc.
I saw a teaser for this on Inman yesterday...I have stopped my rental listings from migrating to these sites * with the exception of HotPads * because they do not link to my actual website and want to control the FIRST CONTACT which is TEDIOUS.
Even Craigslist lets me REdirect viewers to my website for my First Contact.
This is absolutely way past due. Sites like Zillow, Realtor.com, Trulia, Homes.com, etc., have cropped up to utilize our listing data to generate leads which they then sell back to other real estate agents who pay a fee for them.
As you can imagine, most agents know more about their listings than any other agent and as such, and his/her marketing on the internet and other places should lead the potential buyers back to the listing broker.
One of the newest brokers to adopt the NO LISTING SYNDICATION to scraper sites, is ARG in the San Diego area. Congratulations to them for stepping up to big business and saying "No" to them stealing out clients and treating them like a commodity.
Let's keep this in the front of mind for everyone out there. Suggest and reblog this with your own views on the subject.Here's ARGs recent announcement...
