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Luxury Real Estate Marketing: Another New "In" Vegetable

By Ron and Alexandra Seigel

Services for Real Estate Pros with Napa Consultants DRE00893924

January 28, 2012 05:37 AM

heirloom broccoli, Saturday market in Santa Barbara

One of our favorite vegetable pushers (as he refers to himself) treated us to the new "in" vegetable. Heirloom broccoli ipictured above is the ancestor of the broccoli we now see in supermarkets. He explained that the taste of the heirloom broccoli is much more flavorful that the regular broccoli, and we are looking forward to tasting it. He feels that the heirloom variety is even more nutritious and contains higher levels of antioxidants. This heiloom variety is great in pasta, stir fried, steamed or sauteed with butter and garlic.

What makes this vegetable "in" are all the restaurants chefs who shop at the organic markets up and down the Central and Southern California coast. We see them every Saturday morning with their large carts on wheels buying for their evening menu. What a wonderful synergistic business relationship, as everyone benefits.

Happy Saturday, Cheers, Ron & Alexandra

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Toni Weidman

Sailwinds Realty - Trinity, FL

20+ Years Selling Homes in New Port Richey, FL

Who knew Broccoli had ancestors! Thank you for sharing, oh wise veggie people. :)

Jan 28, 2012 06:09 AM

Gloria Todor

Premier Property Sales & Rentals - Springfield, PA

& Doug Durren (484) 431-3686 in SE PA

Hi Alexandra, Broccoli is always in with me! I'm glad to hear chefs are helping others appreciate this particular variety. I just might have to cook up some broccoli tonight....

Have a great weekend!

Gloria

Jan 28, 2012 06:41 AM

Li Read

Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC

Caring expertise...knowledge for you!

Another veggie to add to the array...trying to eat a lot more of the "greens".

Jan 28, 2012 07:28 AM

Ron and Alexandra Seigel

Napa Consultants - Carpinteria, CA

Luxury Real Estate Branding, Marketing & Strategy

Toni,

What a funny remark, I did not think about the real meaning of ancestry...I got caught in a moment of hyperbole, it is all that luxury stuff we deal with...anyway it is the original broccoli as we had discovered it before we started messing with it and breeding it to be just so! I am looking forward to tasting it tomorrow night. LOL, A

Jan 28, 2012 07:35 AM

Gloria,

We are occasional broccoli fans, so we are eager to try this variety to add to our repertoire of greens. Our chefs are great around here, and we appreciate that they are so caring as to cook with organic fruits and vegetables, it is better for everyone. A

Jan 28, 2012 07:37 AM

Li,

Good for you, and we try to maintain a 70% vegetable and salad ratio to 30% protein. We feel even better on that ratio. A

Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES

Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL

Florida Waterfront and Country Club Living

Hi Alexandra, this heirloom broccoli looks a little bit like a pretty bouquet of flowers. I admit I haven't met a cabbage that I haven't liked. :-)

Jan 28, 2012 12:06 PM

Dianne Goode

Raleigh Cary Realty - Raleigh, NC

Realtor/Broker

Now that heirloom tomatoes are all the rage, I guess we should expect other heirloom vegetables to come forward. I haven't seen heirloom broccoli on this coast, but whatever files in California will eventually get here too : )

Jan 28, 2012 03:59 PM

Don Sabinske

Don Sabinske, Sabinske & Associates Inc. - Zimmerman, MN

Sabinske & Associates Inc.

This sounds great, A & R, I will have to check it out when I get into town.

Jan 29, 2012 01:58 AM

Debbie Walsh

SHAHAR Management - Middletown, NY

Hudson Valley NY Real Estate 845.283-3036

I just had broccoli for lunch and it didn't look anything like that - that looks so dainty! Will definitely have to try it!

Jan 29, 2012 05:19 AM

Rebecca Gaujot, Realtor®

Lewisburg, WV

Lewisburg WV, the go to agent for all real estate

This is one vegetable I would really like to try. Hope I can find it here in WV.

Jan 29, 2012 07:57 AM

Broker Patty Da Silva Da Silva

Green Realty Properties® - 954-667-7253 - Cooper City, FL

Top Listing Broker

R & A - I laughed out loud when I read the first sentence of your post. May I steal your friend's title of vegetable pusher for myself?

Jan 29, 2012 10:56 AM

Former Agent

None - Adak, AK

Is that the same as broccolini?

Jan 30, 2012 02:23 PM

Kristin Hamilton CA REALTOR

Berkshire Hathaway California Realty - Beaumont, CA

(909) 557-6966- Specialize 55+ Communties Banning

Hi Ron & Alexandra,

Yum Yum I adore broccoli but have never seen this kind. I will have to look at our farmers market this weekend. It looks especially tasty since the stems are thin and probably more tender. I always cut off the thick parts so maybe we can leave them on with Heirloom style. Thanks so much for sharing. I know I am going to want some tomorrow when I wake up but that's OK since it is so healthy for us.

Jan 30, 2012 03:33 PM

Silvia,

It does look like a bouquet and it does taste great...we are adventurers and willing to try just about any food. Thanks for your comment. A

Jan 31, 2012 05:11 AM

Luxury Real Estate Marketing: Another New "In" Vegetable

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