Price - Picture - Presentation.

Education & Training with International School of Staging

It's a nail biting time for most agents right now as they weather the storm of a downtrend in the Real Estate market.  For urgent sellers the formula is simple; Price, Picture and of course Presentation. 

If the home isn't realistically priced for today's market, you can be sure that you won't have too many visitors.  After all it is the price that first attracts potential buyers, more so when there are bargains to be had. 

After the price, it is the photograph of the house that further draws buyers and for this reason it is advisable to enlist the help of a professional photographer who can portray the listing in its best light.

Finally, each and every home, no matter what the price point must be presented looking the very best it possible can.   Staging the home for resale is NOT about bringing in a truck load of furniture.  Decorating is the final step of a long list of tasks that can easily be undertaken by the seller, especially under the guidance of a savvy agent.

To some degree, every home needs to be staged.  For this reason, every Real Estate agent should be equipped in the process of staging.  Staging is not rocket science.  It is an essential and simple process that can easily be learnt.

If you feel want to learn more on The Power of Staging check out, they offer a variety of great home staging ideas, a free download on the 7 deadly sins of staging and even an online staging course, geared specifically towards Real Estate Professionals that covers the full spectrum of essential interior decorating and staging topics. 



Comments (5)

Frank Verna
Frank Realty - Jupiter, FL
Broker / Owner
I agree, all the world loves a stage or is it all the world is a stage, in either case staging just makes sense in todays market.
Nov 17, 2007 06:13 AM
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.
Those are three important P words for sure!  I'm constantly surprised by the quality of photos I see--many are out of focus! 
Nov 17, 2007 06:14 AM
Tyghre Collentine
Coldwell Banker Burnet - Minneapolis, MN
So this market a staged house definitely gives a seller a heads up.
Nov 17, 2007 10:59 AM
Andy Capelluto
International School of Staging - Seattle, WA
I'm delighted by your positive responses - by now we all know that staging works, and so most agents will call in the professional stager when necessary - but how confident are you to undertake the process of guiding your sellers to stage their own homes?
Nov 18, 2007 04:52 AM
Deborah Burns ~ Seattle Real Estate Agent
Realty Executives -BRIO - Seattle, WA
Hi Andy!  Nice to find your post here, and very good points.  I hope you have a wonderful Thanksgiving with your family and friends!
Nov 20, 2007 04:38 AM