Google Panda Updates Return in 2012

Real Estate Agent with Gracious Living Realty VA 0225199024

Google announced last month that they will be resuming their series of Panda updates in 2012. If you want to make sure that your website isn't penalized there are three main things you should check.

Keyword Density

With the pressure that Panda has been putting on duplicate content, poorly worded and ungrammatical content and excessive keyword use, now is the time to check that your site is compliant with best practice. If you write good, informative content and keep your keyword density to 5% to 8% you should avoid being seen as spamming the system. Don't forget to put your keyword phrase in the first and last paragraphs as well.


Try to use keywords that are directly relevant to your business and location. Long-tail keywords are less competitive and will often rank highly. Using addresses and MLS numbers can also help if you are promoting a listing. Check for

Broken Links

Make sure that you go over all of your links and fix or delete any that are broken. When Google finds broken links they are apt to think that you are running a link farm to spam the system. If you take care of these three major issues your website should be in good shape to avoid any adverse effects of Panda updates.

Comments (40)

David Krichmar - Legend Lending - Sugar Land, TX

Thanks Chris.  In general all of use should check our links to make sure they work.

Feb 07, 2012 07:09 AM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Great points Chris and congrats on the feature. The broken link one is something that unless you have a checker you can easily forget about. Those that are on AR though (at least most) are serious about the system and shouldn't worry too much about their content... those that don't care and duplicate and spam are the ones that never read these types of blogs... HA... all the better for the rest of us, eh? Have an awesome day!

Feb 07, 2012 07:57 AM
Mike Yeo
3:16 team REALTY - Frisco, TX

There is always something new with Google. It could almost be a full time job just keeping up with them.,

Feb 07, 2012 08:29 AM
Dave Keys
MOVE UP in Google Search Learn How Here - Brea, CA
Chief Search Strategist Real Estate SEO Expert

Chris, it's refreshing to run across someone on AR who actually acknowledges that on-page factors only paint a part of the picture for SEO ranking factors. There have been numerous purveyors of "SEO" on ActiveRain who for one reason or another downplay or place a cone of silence over the fact that a very large percentage of the ranking algorithm is from external sources from back-links to citations to brand recognition to social signals.

Feb 07, 2012 09:21 AM
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

I don't think I've heard "Panda" before associated with Google, but all of the tips you give are great. Longtail is certainly the way to go.

Feb 07, 2012 09:39 AM
Kristi Knutson
Kirkland, WA
Blog Trainer ☂

What awesome advice, thanks so much for posting this, Chris!

Feb 07, 2012 11:49 AM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Chris- one more reason why I love ActiveRain.  Where else can you find this very helpful and timely information.  Thank you!

Feb 07, 2012 11:56 AM
Janis Borgueta
Key Properties of the Hudson Valley - Newburgh, NY
LIC RE Salesperson

Thanks for the updates... always good to know that somebody is following all this for the rest of us!

Feb 07, 2012 12:12 PM
Chris Lewis
Gracious Living Realty - Front Royal, VA
I want to SELL your home, not LIST it!

Vanessa -You're welcome!

Dennis -I can only imagine how much work that caused.  I used to write articles for a content mill so I'm glad I don't do that any more.

Richard -It's hard enough to keep up if technology is your main interest, let alone a side issue to your "real" job.

Dave - Absolutely.  You can check your links with this application Xenu.

Tammy - I agree, most people on here should have good content, given the nature of the business.

Erica -Mine too!

Mike -For many people it IS their full-time job.

Dave - Exactly.  A little knowledge is a dangerous thing.

Eric - Google rolled out 6 Panda updates last year.

Kristi - Glad you found it useful.

Feb 07, 2012 12:58 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Chris - I think I may have some broken links because of my IDX feed.  I guess I have something to look into.

Feb 07, 2012 01:01 PM
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA


I appreciate your letting us know about Google and the Panda.  I am guilty of not checking my links after make a post public.  How often should we check on our blogs for broken links?

Feb 07, 2012 03:11 PM
Luis Iniguez
Option One Real Estate - Fontana, CA
Search Inland Empire Homes For Sale - Short Sale Agent

thanks for sharing this info Chris.  I will check my websites to make sure everything is good.

Feb 07, 2012 03:45 PM
Toronto, ON

Hi Chris - Keeping up-to-date on Panda releases as well as other search engine optimization issues and updating blogs and websites to take into account changes takes quite a bit of time.

Feb 07, 2012 04:44 PM
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

Hi Chris, great information here. I amazes me sometimes, because when I make a link on AR, sometimes when I come back, it is broken. How does this happen? Now I just do the link in Google docs and transfer it over and it always stays that way.

Feb 07, 2012 05:12 PM
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Chris--this is great information, thank you.  I keep learning more and more about keywords and it's good to stay current on what Google is doing right now. 

Feb 07, 2012 05:57 PM
Cheryl Ritchie
RE/MAX Leading Edge - Huntingtown, MD
Southern Maryland 301-980-7566

Thanks for the informative post. Going to bookmark this one!

Feb 07, 2012 06:08 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks for the excellent advice Chris.  It's on my list of items to continue to do.

Feb 07, 2012 10:51 PM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

SEO is a never ending list to study, add to, implement. Videos increase your SE landing postion by 53% and are pretty helpful in the show and tell too!

Feb 07, 2012 10:59 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Chris, The dreaded Google Panda returns in 2012.  I believe I need to start actually doing the math on key word density.  Thanks for the update!

Feb 10, 2012 08:02 AM
Kim & Kristine Halverson
Compass - Santa Monica, CA
Sisters, Realtors

Thank you!  Kristine

Oct 29, 2012 07:32 AM