Most Buyers Can't "See" your Home's Features when it's Vacant (On the market for 7 months, then Staged & Sold in 1 Week)

By
Home Stager with Room Solutions Staging, Portland OR
https://activerain.com/droplet/yMS

This Portland Home was on the Market for 7 Months ~ Then Staged & Sold in 1 Week!

portland oregon real estate stagers

When your home or listing is on the market, remember that a vacant home (no matter how nice it is) doesn't include an important ingredient ("emotion") from the buyer's point of view.  Here's a good example ... a beautiful new home in Portland was on the market from May through December 2011 without a sale.  It was Vacant, and buyers just didn't "connect" with this lovely upscale home, even though it had multiple price reductions.

The sellers then contacted our Portland home staging company and within 7 days of staging, it was under contract!

Since this happens time and time again, we know that staging enables buyers to imagine living in the home.  A well-staged home does the following:

  • Clearly defines each room's function 
  • Has a good traffic flow from one room to the next
  • Properly highlights each room's focal point
  • Showcases the home's best features so that Buyers can "see" what living there would be like
  • Allows Buyers to connect with the home on an emotional level

We're delighted that this home sold so quickly after staging (as are the sellers).  Here are some Before & After photos that we think illustrate why home staging is such an effective marketing tool.

The dining room is a spacious, light-filled room ... portland real estate staging

But once staged, it becomes a place to entertain family & friends oregon home staging experts

The kitchen is very large, but when empty felt cold ... beaverton oregon home staging

Staging gave buyers a chance to see themselves cooking here portland home staging 97229

Buyers may miss all the great room's featuresportland or home staging 97229

Staging draws attention to the fireplace, the built-ins, and the high ceilingsinvestor home staging portland oregon

The wood-panelled den is nice "before" ... real estate staging portland or 97221

but Staging helps it come to life when buyers can "see" its function www.roomsolutions.com

The master bedroom is cold "before" oregon home staging companies

But warms up with staging that shows buyers this room is a peaceful retreathttp://www.roomsolutions.com/portland-home-staging-photos.html

Even the bathroom looks boring "before" portland or home staging companies

But staging highlights its spa appeal http://www.roomsolutions.com/portland-home-staging-photos.html

Remember that most buyers need to "see" the possibilities in the homes they view, both online and in person.  A vacant house leaves nothing to the imagination ... increase the chances for a quicker sale, as these sellers did, by using home staging as a cost-effective marketing tool.

~ Staging and Photos by Room Solutions Staging LLC, Portland Oregon ~

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Room Solutions Staging offers expert home staging services in Portland, Oregon to homeowners, real estate agents, and builders. Our proven home staging techniques will help reduce your property's market time and maximize your equity. We'll prepare your property or listing to look appealing to your target buyer for the online photos as well as for in-person viewings. Our owner and principal stager Maureen Bray is a nationally-recognized home staging expert who enjoys sharing her passion for staging with others.  To schedule a Verbal Staging Consultation filled with our staging tips and advice, contact us @ 503-246-1800.

Room Solutions Staging

Licensed • Insured • Accredited • Certified

 

 2014 Top Ten Professional Stager of the Year - U.S.

2013 Top Ten Professional Stager of the Year - U.S.

2012 Professional Stager of the Year - Western U.S.  

Houzz Customer Satisfaction Award - 2015 and 2016

Angie's List Super Service Award - 2010, 2011, 2012, and 2014

~  Past President of the Real Estate Staging Association National Board ~

www.RoomSolutions.com www.RoomSolutions.com  www.RoomSolutions.com

 

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Copyright © Room Solutions Staging LLC 2006-2016

"Staging That Sells Portland Homes"

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Kathy Streib 01/31/2012 03:16 AM
Topic:
Home Selling
Location:
Oregon Washington County Portland
Groups:
Stage It Forward...
Staging "Before" & "After" Pictures
Home Staging
Services for Real Estate Professionals
Portland Metro Real Estate
Tags:
home staging portland oregon
portland home stagers
room solutions home staging portland or
home staging tips portland or

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Show All Comments
Rainmaker
823,778
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Hi Janet ~ thank you so much :-)   This home really did cry out for staging, because it's a beautiful home with multiple features that buyers just weren't noticing until it was staged.  It shows how much we need to continue educating the public about the powerful benefits of home staging, doesn't it?

Jan 30, 2012 05:11 PM #12
Ambassador
4,475,383
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Maureen- what a phenomenal difference your staging made.  You're right.. the bones of the house were there but who wants to look at bones!  I love the dining room as you staged it but before it was just a big empty room. Excellent showcasing of why staging a vacant home works!

Jan 31, 2012 03:10 AM #13
Rainmaker
823,778
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Hi Kathy ~ Thanks for commenting and for the reblog too!

Jan 31, 2012 04:01 AM #14
Rainmaker
506,280
Ellen Caruso
Daniel Gale Sotheby's International Realty - Glen Head, NY

Maureen, great visuals and I totally agree except for one instance, New Construction sells empty or staged but perhaps a higher price staged.

Jan 31, 2012 09:20 AM #15
Rainer
159,959
Cathy Tarrant
HOMESTYLING BY CATHY - St Johns, NL
CCSP

Love your work!  I've been trying to get this very point through to Realtors and homeowners for some time now.  Vacants do not show well, either new construction or previously occupied...or at least not near as well as if they were furnished/staged. Here is a similar post I wrote a few weeks ago:  http://activerain.com/blogsview/2630071/staging-vacant-properties-is-it-worth-it-

Jan 31, 2012 02:49 PM #16
Rainmaker
823,778
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Hi Ellen ~ it's so true that staging can help new construction sell faster or for a slightly higher price, yes!  Thanks for your feedback.

Hi Cathy ~ We just have to continue getting the word out ... staging vacant homes helps them sell.  I remember your post and would say YES it's worth it!! 

Jan 31, 2012 04:01 PM #17
Rainmaker
277,641
Beverly Carlson
Carlson Properties 325-721-2429 - Abilene, TX
Abilene's Staging Realtor
Great staging, Maureen, Congratulations on the quick sale! vacant just doesnt make it for the buyer and your blogs help communicate this so well.
Jan 31, 2012 04:20 PM #18
Rainmaker
823,778
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Hi Beverly ~ Quick sales make everyone happy, especially when sellers have had their home on the market for six months like this one was.  Thanks so much for stopping by with your support!

Jan 31, 2012 05:01 PM #19
Rainer
32,988
Susan Harding, HomeStar Video Tours
Portland, OR
Showcasing You and Your Listings, 855-579-6284

Maureen - You just know how to make homes come ALIVE!  Beautiful work.  It was hard to even recognize some of the rooms before your staging - well done.

Jan 31, 2012 06:15 PM #20
Rainmaker
597,022
Nancy Laswick
United Real Estate - Phoenix, AZ
Your REALTOR® For The Valley Of The Sun

Maureen, what a beautiful job of staging, no wonder the home sold so quickly, there is a night and day difference.

Jan 31, 2012 09:26 PM #21
Rainmaker
823,778
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Hi Susan ~  glad to hear that you approve :-) 

Hi Nancy ~ Thanks for your very kind feedback ... we all love a quick sale!

Feb 01, 2012 04:48 AM #22
Rainmaker
2,214,615
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Another beautiful transformation, Maureen!  The rooms look much more spacious with the furnishings.

Feb 03, 2012 08:55 AM #23
Rainmaker
823,778
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Hi Sharon ~ That's what surprises people sometimes that don't know ... furniture makes the rooms seem larger!

Feb 05, 2012 01:25 PM #24
Rainmaker
343,109
Julia Maher
Nestings: Connecticut Home Staging and Model Homes - Fairfield, CT
Connecticut Home Stager

Hi Maureen!  You do such wonderful work to warm up those cold spaces - no wonder buyers warmed up to the house!

Feb 06, 2012 01:35 AM #25
Rainmaker
492,290
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

Hi, RESA Regional Professional Stager of the Year 2012 winner! It was great seeing you last week!

Your work is beautiful as demonstrated in these before and after pictures. 

Congratulations. Your home staging is being featured in the group Staging Before and After Pictures.

Kathy

Feb 06, 2012 10:34 PM #26
Rainmaker
823,778
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Hi Julie ~ you're right, the house seemed cold and uninviting before ... thanks for dropping by to comment!

Hi Kathy ~ Many thanks for the Feature and let me add that it was wonderful to see you at the RESA convention last week!  You inspire all of us :-)

Feb 07, 2012 05:28 AM #27
Rainmaker
122,989
Jo Potvin
Design To Market LLC - Cincinnati, OH
Home Staging Cincinnati - Design To Market

Great staging photos and I totally agree with your comments about the challenges of selling a vacant home.  We staged one in January that had been on the market for months.  After staging they were under contract in less than a week!

Feb 07, 2012 04:03 PM #28
Rainer
84,900
Kathy Strader
Memorial Staged Homes - Houston, TX
ASP

Maureen, How did I not see this blog sooner?  Love the photos, simple yet stunning.  I'm not sure sellers will ever understand how excited we get when their house sells quickly after staging.

Feb 08, 2012 01:26 AM #29
Rainmaker
823,778
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Hi Jo ~ Glad to hear that you had similar success with staging a home that was previously on the market ... isn't it amazing what staging can do for a vacant house?  We just need to keep spreading the word!

Hi Kathy ~ I know what you're saying -- however in this case the sellers were as excited as I was that it sold so quickly!!

Feb 08, 2012 06:50 AM #30
Rainmaker
823,778
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Hi Valerie ~ This home was recently de-staged and the seller told me that he credits its quick sale to the staging!  Thanks for stopping by to comment :-)

Feb 26, 2012 10:24 AM #32
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Rainmaker
823,778

Maureen Bray Portland OR Home Stager ~ Room Solutions Staging

"Staging Consultations that Sell Portland Homes"
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