Do You Have a Business or a Hobby?

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Motivational Power Quote


Do You Have a Business or a Hobby?

“Without customers, you don’t have a business.

you have a hobby.”

Don Pepper and Martha Rogers – Return on Customers       



As I see it . . . . . . .


Do you have a business or a hobby?


What separates a business from a hobby are customers.


What separates a business from a successful business is an endless flow of satisfied customers.


The foundation of any successful business is in their ability to attract and maintain their customer base.


Attracting customers is a process and a successful business has an organized system to create an open pipeline of customers flowing in to their business to achieve their objectives.


In order for a business to successfully attract customers they have to understand who their customers are and what would be the best methods to attract them.


Attracting customers can be achieved through a combination of social prospecting, personal promotion and marketing. For your customer attraction process to be effective it has to be done with a specific purpose and done consistently.


One best source of new customers comes from your existing satisfied customers.


Customers that have a positive experience with you and your business will feel comfortable is giving testimonials and referrals to the business.  


The number one reason for a business to fail today is not money it’s the lack of customers.


As you prepare yourself for business each day ask yourself do you have a business or a hobby? The answer is in do you have customers to work with today and what will you do today to attract more customers?


©2012 Lou Ludwig, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author



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Fred Hernden, CMI
Superior Home Inspections - Greater Albuquerque Area - Albuquerque, NM
Albuquerque area Master Inspector

I think of my business as kind of my hobby... I think that is why I love my work so much. I wouldn't want to be doing anything else. And i make money for doing my hobby! Can't beat that!!

Jan 30, 2012 12:55 AM #1
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

I worked all weekend with customers and clients so I'm pretty sure this is no hobby.  ;)

Jan 30, 2012 12:56 AM #2
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

Golf is my hobby. If I "played" at real estate the way I golf I would be broke!

Jan 30, 2012 01:09 AM #3
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Thankfully I have a business. But, I love the saying"never get too busy making a living that you forget to make a life" too

Jan 30, 2012 01:15 AM #4
Rob D. Shepherd
Windermere/lane county - Florence, OR
Principal Broker GRI, SRES

I try not to make it a hobby,but sometimes the money looks that way.

Jan 30, 2012 01:27 AM #5
Shannon Coe
Keller Williams - Rocklin, CA
916-597-3818, Lincoln, Rocklin, Loomis, Roseville

Ok, I better go get my business going today! Thanks Lou

Jan 30, 2012 01:54 AM #6
Don Hintz
2D-enterprises / HAUS Design, LLC - Anderson, IN


What started as a hobby has turned into a business. And as I look back over the years, the "customer" have turned into friends.  Makes it doubly rewarding!

Jan 30, 2012 03:18 PM #7
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

If you are not continually prospecting you do not have a business. If you do not prospect some of the time soon you will not be able to afford your hobby!

Jan 30, 2012 10:57 PM #8
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Lou Ludwig

Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC
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