How Do You Trust Online?

Real Estate Broker/Owner with eXp Realty LLC NM Broker License 16161


What is your online experience of trust? How do you trust online? Is it all about the avatar? Faces in blocks are not often the true picture of the whole person. We all know people are social networking online. A recent peek at Facebook statistics reveals 800 million active users who manage to upload 250 million photographs on average per day! It is clear there is a shift in how we communicate online. Has there been a shift in how we trust online?

Building trust the old-fashion way with a face-to-face encounter or a hand shake is beyond challenging to do online. Now think about brands, organizations and businesses for a moment. How can you LIKE your coffee company, your wireless provider, your favorite search engine? When was the last time you met them or even had a voice conversation? Today, if you LIKE something or someone, it translates online to some form of virtual trust. It often means market by numbers rather than a trusting relationship.

Why is any of this important in our industry? The last time I checked, real estate is still a people business even though it is online 24/7. People do business with people they know, like and trust. And social media sites are now our new tools for communication. However, our focus and training is often about “how” to use them, rather than how to be “trustworthy” on them. Look what happened to the word “trust” in banking when Bank of America chose to increase fees without being aware how their customers were connected online?

The LIKE faces or number of followers do not always translate into online trust. It is a good way to stand out if you are a marketing machine. How do you stand out if you are a person? Remember, what is online stays there forever. We are talking and listening to each other in bold new ways. What is important to you? Is it trusting relationships or has trust become a numbers game?


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Our Santa Fe real estate market is a local one. Search All Santa Fe Listings Here and get results in both an easy list or map search. If you want to see a SOLD sign on your property or you want to make a lifestyle change by moving here, call me at 505-660-4541 to schedule a real estate consultation. No one has time or money to waste in this new landscape of real estate online. I am available to help you and make a positive difference in your real estate experience. Remember dreams are made a reality only when you act on them. Emily Medvec

Today, I represent Sellers and Buyers in all price ranges in Santa Fe and throughout northern New Mexico. My focus is to use my experience, vision and strategies to find you opportunities and solutions. My goal is always to save you time and money whether you are selling or buying any type of Santa Fe real estate, including homes, land, town homes, condominiums, ranches and commercial property. Here are recent reviews from my past clients about my know-how and service. Until you are ready to Buy or Sell, let's connect and learn more about each other on Facebook or Twitter

Emily Medvec Copyright 2019 All Rights Reserved 2007-2019


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John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Hi Emily -

It all comes down to using ones common sense.  Don't share what you don't want the world to know.  Be mindful of what you say and do online.  It can and will come back to bite you.  Have a great day in Santa Fe my friend. 

Best regards from the Q

Feb 01, 2012 01:54 AM #10
Chris Twing
Twing Staging & Redesign - Cedar Park, TX


You bring up great points.

First, almost everyone is so used to technology the first place they go to find out about a new product or person is online. Sometimes its a web page and other times they hit social networking sites. For this reason it is imperative that we all have an online presence.

Second, I think we all need to treat what we say and do online carefully. If you wouldn't do or say something in person then it has no place in the online world either.

Last, I have to say I'm thankful I'm old enough to not have had an online presence in my teen and college years. Those poor young people don't realize how their online actions today could come back to haunt them later in the professional world.

Feb 01, 2012 11:02 AM #11
Emily Medvec
eXp Realty LLC - Santa Fe, NM
Realtor | Serving Santa Fe & Northern NM

Toni, thank you for suggesting. I agree, people can see the real you between the lines. If it is not there or manipulated, then there is no trust.

John, you are so right. Everything online tends to stay there forever. By the way, when your next in town, let me know. Thank you for stopping by.

Chris, I agree. I would not have wanted to have my entire teen and college years replaying now on social media sites. By the way, welcome to ActiveRain!

Feb 01, 2012 11:54 AM #12
Larry Bergstrom
Crescent Realty, Inc. Spanaway, WA. - Spanaway, WA

It's almost like dating sites. Most people I know that have tried them are surprised when they actually meet their date.

Feb 01, 2012 12:40 PM #13
1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

When we gain a client from online marketing.. and they trust us based upon what they've read..  I pray that they be not disappointed.

Feb 01, 2012 12:44 PM #14
Emily Medvec
eXp Realty LLC - Santa Fe, NM
Realtor | Serving Santa Fe & Northern NM

Larry, your analogy is a new one for me!

Judi, one of the blessing of social networking online is that people do have an opportunity to get to know someone by their blogs, comments, tweets and now Facebook timeline. And the same opportunity is there for us as well build relationships. And you certainly are right about creating raving fans. Afterall, they are online.

Feb 01, 2012 01:28 PM #15
Laurie Clark CRB Angel Realty LLC Your Monument Realtor 719-502-6572
CRB-CCSS-ASD-HBS-RSD-Denver Short Sale Agents - Monument, CO
Angel Realty, LLC

Congrats on the feature! You raise an excellent point about developing working relationships and trust online. I think one of the best ways we can do this is to be verifiable and to do what we say we will do. Such as responding when we say we will, providing authentic information and being accessible. Thanks for sharing and have a great week.

Feb 01, 2012 01:52 PM #16
Brian Madigan
RE/MAX West Realty Inc., Brokerage (Toronto) - Toronto, ON
LL.B., Broker


Great post. And I don't reallyt have an answer, but I'm going to check back to see what others have said.


Feb 01, 2012 01:59 PM #17
Joy Daniels
Joy Daniels Real Estate Group, Ltd. - Harrisburg, PA

It's about relationships and relationships take careful thought and understanding.  Understanding you can't get from an email.  :)

Feb 01, 2012 02:40 PM #18
Emily Medvec
eXp Realty LLC - Santa Fe, NM
Realtor | Serving Santa Fe & Northern NM

Laurie, thank you for the heads up! I agree walking the talk is beyond important. And yes, being accessible is all about showing we are human and not a one-way marketing machine.

Brian, thank you for stopping by and stay tuned. Social media sites have evolved from how we use them. I think the answers will be in our conversations.

Joy, I agree. We learn from our interactions online. At times, it is more like the frontline. Being who we are is easier than creating an image.

Feb 01, 2012 03:03 PM #19
Karen Crowson
Coldwell Banker Residential Brokerage - Rancho Bernardo, CA
Your Agent for Change

It's when Consistency and professionalism coincide. I'm sure there are those who can play a good game, but playing it all the time with the same messages is a little harder to do.

Feb 01, 2012 03:31 PM #20
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Emily--I do like your line about the number of likes equals how great you are at marketing.  I see Social Media as the ice breaker, but the real truth of the relationship comes down to the face-to-face level.  Here on Maui it is still much more important who knows who--and that has not been developed with social media. 

Feb 01, 2012 04:51 PM #21
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

My trust factor was shaken big time in December when my partner of 6 years abruptly left with no warning and only a phone call after the fact.

Feb 01, 2012 10:37 PM #22
Emily Medvec
eXp Realty LLC - Santa Fe, NM
Realtor | Serving Santa Fe & Northern NM

Karen, participation in a consistent way is a good trust barometer.

Janet, I think your island geography is coming into play. Social networking online is leveling the playing field of information and partipation in a less exclusive way. Again, it all comes back to how we trust someone.

Gabe, I can not find the words to express my disbelief on what happened to you. Betrayal is one thing. Being side swiped with it is another. I send you good intentions for a quick recovery and my sympathy.

Feb 01, 2012 11:06 PM #23
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

I play online all the time, especially on Facebook.  I have had clients hug me the first time we met because they have gained trust for me online.  I think I put it out there more than most, but it's working for me.  

A lot of people are still skeptical of online relationships as they should be...  but I love it.  

Feb 02, 2012 12:34 AM #24
Emily Medvec
eXp Realty LLC - Santa Fe, NM
Realtor | Serving Santa Fe & Northern NM

Jared, Amanda - People do business with people they know, like and trust. Trust can happen online. It is all about being you. What is important is finding the channel that works best for your comfort level and time.

Feb 02, 2012 12:44 AM #25
Margie Kopp Sorrell
Coldwell Banker Lake Oconee Realty and Lake Country - Greensboro, GA
Lake Oconee Real Estate

Your post made me giggle thinking about how shocked some people must be when they show up to meet their Realtor for the first time and the person on the other side of the hand shake most certainly is not the one that was in the picture online. Perhaps because the photo was taken 10 years and half a head of hair (or three hairstyles) ago!


Feb 02, 2012 01:45 AM #26
Emily Medvec
eXp Realty LLC - Santa Fe, NM
Realtor | Serving Santa Fe & Northern NM

Margie, at times I feel the same way when I meet them too! If does help if you look like your picture!

Feb 02, 2012 03:57 AM #27
Luis Iniguez
Option One Real Estate - Fontana, CA
Search Inland Empire Homes For Sale - Short Sale Agent

Being a person who believe in the online world, I think we should all be electronically identified one way or another.  This is just the beginning of the world as we know it.

Feb 02, 2012 09:00 AM #28
Emily Medvec
eXp Realty LLC - Santa Fe, NM
Realtor | Serving Santa Fe & Northern NM

Luis, now this is certainly food for thought!

Feb 02, 2012 10:46 AM #29
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Emily Medvec

Realtor | Serving Santa Fe & Northern NM
Emily Medvec Sells Santa Fe Real Estate! Call/Text 505-660-4541

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