5 Mistakes Often Made When Blogging

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

 If you're just starting out in the blogging world or if you have been doing it a while you still may be making these crucial mistakes. Check your blogs and make sure you are set up for success before throwing your nuggets of wisdom out into the world.blogging mistakes

1. Posting too inconsistently

If you only post once a month or post three in a week then nothing for several weeks, people can't rely on you for the information and you get swept under the rug. If you stay in front of people on a regular basis you will see more results on comments, subscribers and readers. Posting 2-3 times a week is a good basis for keeping the content fresh on your blog and keeping the readers interested. Too much will only bombard them with useless facts or opinons and you may find they start un-subscribing.

2. There's no call to action

Make sure you have links and information that allow readers to do something when they read your blog. If it's to consumers, make sure they have contact and subscribe buttons or search features in the signature. If it's to professionals, make sure there is a way for them to easily get a hold of you and don't make them hunt for your phone number, email or forms.

3. The blog is not connected to your website

If you have a website, and you should, there must be connections back to it throughout the blog. Also connect your website to your blog if you don't have a built in one with the website template. This could be a link on the menu that goes back to where ever your blog is, or a subscribe button on the site. From your blogs site, make sure you are using your keywords and phrases in the side bar links and in the signature. When you talk about something in the blog that you may have also written about on the website, link back to it and to various previous blogs. Visualize a web stretching from one place to the other back and forth.

4. You are not optimizing every facet of the blog

By putting your keywords and phrases at the beginning of the title, description and content will help the post get indexed faster and easier. Make sure your optimized titles are not just catchy but informative. Use questions or answers as the title and clearly define the post in the first 150 words of the content.

5. When and why you post is unprofessional

Post mostly in the morning for better exposure and make sure all your posts are not unprofessional rants. You must have the majority of your posts be about what you sell. It's ok to throw in the occasional personal post as long as those reading have no doubt who you are, where you are and what you do. Keep at least 70% of the posts about the business itself.

These are simple facts but once you get set up right, you can have a great foundation from which to blog on consistently. Know your audience and appeal to your readers. Blog on!


Posted by

Personal SEO Tim and Tammy Emineth

Personal SEO Facebook Page Personal SEO Instagram Page Tammy Emineth Pinterest Page Personal SEO Linkedin Page Linkedin Page


Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comments (103)

Short Sales, Foreclosure & Bank Owned Real Estate


Thank you for the excellent information Tammy.

Feb 01, 2012 11:40 AM
Alyse "Aly" Sands
AGORA Realty - Nashville, TN
It's Good To Be Home

I really appreciate this.  Thank you.

Feb 01, 2012 12:10 PM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I think Call to Action is a writing style and I really need to work on that.  And as long as I am allowed an occasional rant I am good!

Feb 01, 2012 02:25 PM
Marshall Brown
Mid America Inspection Services, LLC - Fargo, ND

Every tip on blogging is welcome.

Feb 01, 2012 03:20 PM
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Great tips, Tammy!  Thanks so much for sharing!!!

Feb 01, 2012 03:34 PM
John Alesi
Century 21 Award - Mission Viejo, CA
(Orange County California Real Estate)

Guilty as charged...except for being unprofessional. Great post.

Feb 01, 2012 05:13 PM
Sylvie Stuart
Realty One Group Mountain Desert 928-600-2765 - Flagstaff, AZ
Home Buying, Home Selling and Investment - Flagsta
Great list! I didn't know about the effect of posting in the morning. Good thing that's the time of day you'll usually find me on here!
Feb 02, 2012 12:35 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thanks for posting this as good info to follow!  It's always a good idea to review how we are posting, just as much as what!

Feb 02, 2012 06:40 AM
Steven Cook
No Longer Processing Mortgages. - Tacoma, WA

Tammy -- thank you for the important tips.  Now to see what I can do about avoiding them in the future.

Feb 02, 2012 07:53 AM
Joy Carter & Jeff Booker Brother and Sister Team
Keller Williams Parkland/Coral Springs Realty-GreatFloridaHomes Team - Coral Springs, FL
Trust Your Family's Move To Our Expertise!

So glad I read your BLOG...it just dawned on me that I don't think my website is in my BLOG?  I have to check that out IMMEDIATELY!  Thanks for the GREAT advice!   Joy

Feb 02, 2012 02:03 PM
Alan Grizzle
Chestatee Real Estate - Dahlonega, GA
Full Time Realtor, Lifelong Resident of Dahlonega

Thanks for the advice.

Feb 02, 2012 11:38 PM
SEO Company India

Really I am very happy after reading your blog.it was really amazing from SEO point of view…

Feb 03, 2012 12:53 AM
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Tammy, excellent post I especially enjoyed the points regarding timing of posts and frequently.

Feb 03, 2012 03:56 AM
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Good concise list.  I'm always reminded that I have plenty to work on with regard to my blogs and when I get busy it is one of the things that goes by the wayside.  Thanks. -Kasey

Feb 03, 2012 04:29 PM
Leslie Godbold
WZGM AM1350 Independent Asheville Radio - Asheville, NC
Motivation Speaker, Radio host "Positively Living"

Tammy, Thanks for a list of important points we must remember! Helped me!

Feb 04, 2012 11:22 PM

That was really gold mine article. Strategics for blogging  specially creativity in presenting one's topic is very crucial. Got a handful of tips and learning here. Learn from others mistakes and develop a strategy to combat and avoid any of that. Must share post.
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Feb 09, 2012 06:53 PM
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Tammy... consistency is so very important. That is one reason why NBC calls the Today Show... the "Today" Show... and not the "Every few days or so when we're in the mood to Broadcast" Show.

Once you as a writer have your readers in the habit of reading your blog... being inconsistent only serves to break that habit for them... the one you worked so hard to develop.

Mar 24, 2012 11:15 AM
Alfred L Johnson
BCS Real Estate Services, Inc. - San Diego, CA

Since I have yet to blog, this is a good article to read first.  Thanks!

Mar 30, 2012 07:55 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Tammy, consistency is the key for sure. And one mistake I always do is - posting very late at night! (That's the time I believe I can think better!)

Sep 22, 2012 04:17 PM
Frank Laisch
Orlando, FL
"The Insurance Guy"

This is great Tips and advice on Blogging, connecting with your website is important  

Sep 22, 2012 10:43 PM