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"Cracker Jack Agent" - Are You Kidding?

Managing Real Estate Broker with Broker, Marketing Coach, Trainer - Red Rock Real Estate Utah 9130327-AB00  

For more than a decade I have been a member of Broker Agent News, which was morphed into BrokerAgentSocial.com, an online community, some years ago.  It was a great site and I always looked forward to seeing the articles that they shared because of the wealth of information that the articles would reveal from great agents in the industry, sharing what was working for them in their business.

Just recently, I received a message that I first thought was spam, but to my dismay it is true.  This site has decided to become “Cracker Jack Agent “, and has moved its service onto a new domain.

What is YOUR impression of the term “Cracker Jack Agent”?  Does it stir up feelings of professionalism and pride, or does it (like it does for me) give you the feeling of slime and disgust?

What kind of message does this new site name give to the consumers about an industry that they already assume are just in it for the money?  What does it say about top agents?

What are your impressions and feelings?

Posted by



Michelle has over 16 years of internet marketing experience, and has recently developed a program to assist other Realtors in learning how to set up and grow their business utilizing the tools that today's technology provides.  Secret Agent Blueprint teaches Realtors how to harness the internet to create a lead generation system that will generate quality leads for themselves, without paying some high-priced lead company for leads that don't ever amount to anything.  Using today's technology, Realtors can easily dominate their market.

Be sure to check out Secret Agent Blueprint to find out more about this step-by-step program.


Comments (9)

Christine Smith
Buyers Brokers Only LLC - www.BuyersBrokersOnly.com - Canton, MA
Exclusive Buyer Agent & Attorney, Canton, MA

Michelle....My impression is not one of a professional site.  I understand the term.  I doubt my teenaged kids would get it.

Jan 31, 2012 02:23 AM
Adam Tarr
MavRealty - Phoenix, AZ
PC -GRI, ABR, CDPE, RSPS, ePro - Designated Broker

You are getting an agent that isn't really worth anything but comes with the market at no extra cost.  So, why not, at least you get the popcorn and peanuts

Jan 31, 2012 02:24 AM
Doug Rogers
RE/MAX Coastal Properties - Destin, FL
Your Real Estate Resource!

"Crack" and "agent" should not go together. The market is tough, but let's not resort to drugs!

Jan 31, 2012 02:53 AM
Pat & Wayne Harriman
Harriman Real Estate, LLC (203) 672-4499 - Wallingford, CT
Broker/Owners, Wallingford CT Real Estate

Unless you're the prize in the bottom of the box, "crackerjack" and "Realtor" should probably be best kept apart...We, too, have used the site for years and like their newsletter, but other than that have not done much with it. I guess time will tell if this was a wise move or not.

Jan 31, 2012 03:41 AM
Linda Urbick
RealtyOne Group - San Ramon, CA
Selling San Ramon Valley - 925-786-5132

When I first saw this I thought they were talking about a peson, not the name of the site. It sounds sleezy.


Jan 31, 2012 09:18 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

This term sounds too flip to be very professional, understand what they were trying to achieve, and don't think it did it.

Feb 21, 2012 08:47 PM
Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

It's not a phrase that I think works very well. Not very in tune with the times either. A dated, or old, candied treat. No thanks.

Mar 14, 2012 02:19 PM
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

A cracker jack agent, I think, is one who's in it for the money. Sure, this is our job, but we provide a service that we're proud of.

Apr 09, 2012 09:30 PM
Guin White
Barker Realty - Santa Fe, NM
Tenacious Problem-Solver, Referral Broker

I don't mind the term, per se, but I don't know that I would be too keen on the website with this moniker. It feels a little forced, to me anyway.

Jan 19, 2015 12:22 PM