For more than a decade I have been a member of Broker Agent News, which was morphed into BrokerAgentSocial.com, an online community, some years ago. It was a great site and I always looked forward to seeing the articles that they shared because of the wealth of information that the articles would reveal from great agents in the industry, sharing what was working for them in their business.
Just recently, I received a message that I first thought was spam, but to my dismay it is true. This site has decided to become “Cracker Jack Agent “, and has moved its service onto a new domain.
What is YOUR impression of the term “Cracker Jack Agent”? Does it stir up feelings of professionalism and pride, or does it (like it does for me) give you the feeling of slime and disgust?
What kind of message does this new site name give to the consumers about an industry that they already assume are just in it for the money? What does it say about top agents?
What are your impressions and feelings?