Naming a new business is crtical to it's success!! Knowing this, I would like to tell you a story that may give you something to think about if you are opening a new business; it certainly gave me something to think about for many years and now it comes up again:
I had my first job after high-school and before college, in a very large x-ray office in Flint, Michigan. My job was to "book-in" patients before they were to have their x-rays. On this particular day I opened the window into the waiting room to a middle-aged couple standing right at the window, arm in arm. They told me their last name and I laughed when they explained that just because their last name was "Pigg" didn't mean they were! When I asked them which one was the patient, they both stepped back and there was the tiniest person in a wheelchair right behind them. I said hello and the shy little girl spoke so softly that I could hardly hear her. I asked her what her first name was and she mumbled something that I couldn't hear. Both her mother and her father stepped in at the same time and said: "her name is Ima; Ima Pigg. she has a very rare bone disease; thats why she is here for x-rays"
I looked down at the typewriter and asked them to spell her name for me. I took in a deep breath and typed.
Now this was so new to me; how do I handle this?--how do I give this name to the technicians without them saying something that the little girl could hear? As it turned out, I took the slip of paper back to them to forewarn them of the sensitivity of the next patient. They were all astounded too. Now. all I had to worry about was calling the patient to come back to the x-ray room. I had never had to call out to a room full of patients "Ima Pigg" before. I felt anger at the parents now; how could they do that? How much of an impact do you think that name had on the little girl? I dare say that the power of words could persuade her on some unconscious level that it would be easier to go through life in less than perfect physical condition than to face the "normal" world with that name. How does one live with a name like that?
Now, Many years later, I am opening my Staging business; I am naming my company and this old experience came to mind the moment I sat down to put something on paper.
My last name is Hathaway, always has been; I have kept that name through a short marriage and through a very long significant relationship. So, now that it is time to find a name for my new staging business, I find it sort of ironic that my name too has made an impact on my life.
The name Hathaway, besides belonging to Shakespere's wife, means :"keeper of the heath" in it's original Welsh translation. So, instead of thinking of my name as a source of sarcasm, ie. "this-a-way, that-a-way Hathaway" as my little friends used to tease, I realized that it could represent "farmer", or "homemaker" or some one who keeps the home and hearth safe.
It could even mean that I "have-a-way" and if you listen and watch, I can show you the way!
Not bad for a business with the basic purpose of improving your home, huh?
My new website: www.hathawaystaging.com Ceck it out!!