"IT'S ALL IN THE NAME"....important to understand for successful marketing

By
Real Estate Agent with Douglas Elliman Real Estate 30HA0800896

Naming a new business is crtical to it's success!!  Knowing this, I would like to tell you a story that may give you something to think about if you are opening a new business; it certainly gave me something to think about for many years and now it comes up again:

I had my first job after high-school and before college, in a very large x-ray office in Flint, Michigan. My job was to "book-in" patients before they were to have their x-rays. On this particular day I opened the window into the waiting room to a middle-aged couple standing right at the window, arm in arm. They told me their last name and I laughed when they explained that just because their last name was "Pigg" didn't mean they were!  When I asked them which one was the patient, they both stepped back and there was the tiniest person in a wheelchair right behind them. I said hello and the shy little girl  spoke so softly that I could hardly hear her. I asked her what her first name was and she mumbled something that I couldn't hear. Both her mother and her father stepped in at the same time and said: "her name is Ima; Ima Pigg. she has a very rare bone disease; thats why she is here for x-rays"

I looked down at the typewriter and asked them to spell her name for me. I took in a deep breath and typed.

Now this was so new to me; how do I handle this?--how do I give this name to the technicians without them saying something that the little girl could hear? As it turned out, I took the slip of paper back to them to forewarn them of the sensitivity of the next patient. They were all astounded too. Now. all I had to worry about was calling the patient to come back to the x-ray room. I had never had to call out to a room full of patients "Ima Pigg" before. I felt anger at the parents now; how could they do that? How much of an impact do you think that name had on the little girl? I dare say that the power of words could persuade her on some unconscious level that it would be easier to go through life in less than perfect physical condition than to face the "normal" world with that name. How does one live with a name like that?

Now, Many years later, I am opening my Staging business; I am naming my company and this old experience came to mind the moment I sat down to put something on paper.  

My last name is Hathaway, always has been; I have kept that name through a short marriage and through a very long significant relationship. So, now that it is time to find a name for my new staging business, I find it sort of ironic that my name too has made an impact on my life.

The name Hathaway, besides belonging to Shakespere's wife, means :"keeper of the heath" in it's original Welsh translation. So, instead of thinking of my name as a source of sarcasm, ie. "this-a-way, that-a-way Hathaway" as my little friends used to tease, I realized that it could represent "farmer", or "homemaker" or some one who keeps the home and hearth safe.

It could even mean that I "have-a-way" and if you listen and watch, I can show you the way!

Not bad for a business with the basic purpose of improving your home, huh?

My new website: www.hathawaystaging.com  Ceck it out!!

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Rainer
23,020
Michael La Fay
Meadow Lakes Supply Co. - Wasilla, AK
I believe your name is important too... parents sometimes have a horrible sense of humor when naming their children. I know atleast 3 people named after whiskey! lol
Nov 18, 2007 06:37 AM #1
Rainmaker
95,618
Jennie Norris
Sensational Home Staging - Littleton, CO
Denver Regions Premier Home Staging Resource,

I had heard the Ima and Youra Piggs were children of Senator Pigg from Texas. . . you mean there is another Pigg family out there that would do that to their child?  It was an "urban legend" of sorts when I grew up - I've never bothered to research if it were true.  I did go to a school with an April Showers, and my sister graduated with a boy named, Luke Water - middle name "Warm."  True. - Jennie

Nov 18, 2007 08:02 AM #2
Rainmaker
500,719
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Sara Lee---I agree; I don't know if it was their sense of humor or another motivation but I was so young and I still felt that what they did was cruel, not funny.

Thanks for your comment

Paula

Nov 18, 2007 08:13 AM #3
Rainmaker
500,719
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Jennie,

I am afraid that they were not the only Piggs to do that to their children. I think these Piggs only had the one child...her appearance haunts me to this day..she was all folded up with her arms and legs totally distorted. I spoke to the Doctors that I worked for then and they all said that she had the rarest form of a crippling bone disorder that was known at the time. I understand that she lived until about 25 and then died...how sad!

Thanks for your input...

Paula

Nov 18, 2007 08:18 AM #4
Rainer
304,164
Cynthia Tilghman, Realtor® Onslow County NC Home Specialist
Kingsbridge Realty, Inc - Hubert, NC
Hi Paula,
I've heard jokes about people with that name but never thought it could possibly be true that people with the surname of Pigg would actual do that.   Makes you wonder about people, doesn't it?
Nov 19, 2007 10:39 AM #5
Rainmaker
500,719
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons
It sure does---I will tell you that I have found the positive in the traumatic experience (for me)by using it at times like now, while I am naming my own first company...names mean everything; they are the "tags" that we carry with us for our entire lives. My new comapny is an entity that will live or die by it's name. I really believe that!  Thanks for the comment...
Nov 19, 2007 01:13 PM #6
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Rainmaker
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Paula Hathaway, REALTOR, LBA

...A Local Expert in all The Hamptons
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