There are no shortage of great products out there for a real estate professional to use in their business. (There are no shortage of crappy products either, but that's another point entirely) Almost every day it seems a new technology is introduced that promises to add revenue to your bottom line.
But what are you actually spending money on in your business? And how much?
In 2011, we polled our members to give us a look at what 'Rich Real Estate Agents and Poor Real Estate Agents' were using in their business as a way to compare top producers and their behavior with those agents who make less than $30,000/year. Now we'd like to dive inside the products you use to market your business and try to understand how your spending is impacting the results you see in your business.
We hope that you'd be willing to share with us what you spend your hard earned money on and how those tools help drive your bottom line. Every day agents are faced with the decision of what products to incorporate and how much should I spend on my marketing and the technology driving your business.
Does the $179 you are spending on your IDX website make sense? Should you be using a Craigslist posting tool in your business? Should you pay for a good one? Are other agents getting value from spending money every month doing direct mail marketing? How much do they spend? Do you spend money on pay-per-click marketing? How much are others spending?
You could literally whip yourself into a frenzy coming up with questions as they relate to where to spend your marketing budget. Often, the answers are hard to find.
The collective experiences of the members of ActiveRain are highly valuable. One of our goals has been to gain a better understanding of how to harness those experiences for the benefit of the entire community. This is the third broad survey we have conducted of the members of ActiveRain. We are getting better with each effort at collecting this data and presenting it back to you in a fashion that allows you to utilize the data to make more informed decisions for your business. We want to take the opportunity to thank you for sharing your experiences with us.
Each members of ActiveRain that completes the survey will be awarded 500 points for participating. Make sure you fill in your user name at the end of the survey so we can get your points awarded. In addition, one participant will be selected at random to receive a $500 Amazon gift card.
(Disclaimer: The answers you provide in the survey will not be used to market products to you and your answers will remain confidential)
*Please note bonus points will not be automatic but manually added in the near future.