How Do You Spend Your Marketing Budget?

Real Estate Technology with ActiveRain

Who what where when whyThere are no shortage of great products out there for a real estate professional to use in their business. (There are no shortage of crappy products either, but that's another point entirely) Almost every day it seems a new technology is introduced that promises to add revenue to your bottom line.

But what are you actually spending money on in your business? And how much?

In 2011, we polled our members to give us a look at what 'Rich Real Estate Agents and Poor Real Estate Agents' were using in their business as a way to compare top producers and their behavior with those agents who make less than $30,000/year. Now we'd like to dive inside the products you use to market your business and try to understand how your spending is impacting the results you see in your business.

We hope that you'd be willing to share with us what you spend your hard earned money on and how those tools help drive your bottom line. Every day agents are faced with the decision of what products to incorporate and how much should I spend on my marketing and the technology driving your business.

Does the $179 you are spending on your IDX website make sense? Should you be using a Craigslist posting tool in your business? Should you pay for a good one? Are other agents getting value from spending money every month doing direct mail marketing? How much do they spend? Do you spend money on pay-per-click marketing? How much are others spending?

You could literally whip yourself into a frenzy coming up with questions as they relate to where to spend your marketing budget. Often, the answers are hard to find.

The collective experiences of the members of ActiveRain are highly valuable. One of our goals has been to gain a better understanding of how to harness those experiences for the benefit of the entire community. This is the third broad survey we have conducted of the members of ActiveRain. We are getting better with each effort at collecting this data and presenting it back to you in a fashion that allows you to utilize the data to make more informed decisions for your business. We want to take the opportunity to thank you for sharing your experiences with us.

Each members of ActiveRain that completes the survey will be awarded 500 points for participating. Make sure you fill in your user name at the end of the survey so we can get your points awarded. In addition, one participant will be selected at random to receive a $500 Amazon gift card.

Real Estate Marketing Survey

(Disclaimer: The answers you provide in the survey will not be used to market products to you and your answers will remain confidential)

*Please note bonus points will not be automatic but manually added in the near future.


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Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Kim Carlson 480-993-9384 02/01/2012 12:22 AM
  2. Yvonne Burdette-Van Camp 02/07/2012 02:44 PM
  3. Wallace S. Gibson, CPM 02/07/2012 10:48 PM
  4. John McCormack, CRS 02/09/2012 08:49 AM
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Stella Barbour
NoVa Brokers LLC - Vienna, VA
Principal Broker, Serving Virginia and Maryland

Survey completed.  Can't wait to read the results from this.  Great contest.

Feb 08, 2012 01:42 AM #145
Steven Beam
RE/MAX Alliance - Parker Colorado Real Estate. - Parker, CO
Parker Colorado Real Estate

Cannot wait for this to come out.

Feb 08, 2012 05:12 AM #146
Mike and Adie Realtors
(909) 476-9600 - Moreno Valley, CA
Realty Masters & Associates

Just found out about this survey from another agent on our team.  Contributed my two cents!  It's going to be interesing to find out the results.

Feb 08, 2012 04:14 PM #147
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

ok, it says I am doing this too late for the Amazon gift card but at least I can share my info and get a few points for it..............thanks for another way to move ahead and perhaps make your job a little easier so you know what we want and need!

Feb 09, 2012 01:25 AM #148
Kim & Kristine Halverson
Compass - Santa Monica, CA
Sisters, Realtors

Love the surveys!  And bonus points!  And gift card!!  :) Thanks, Kristine :0

Feb 09, 2012 08:26 AM #149
Kathy Sheehan
Bay Equity, LLC 770-634-4021 - Atlanta, GA
Senior Loan Officer

I feel a little bit like Cinderella not being allowed to go to the ball.  How about a survey for mortgage professionals too????

Feb 09, 2012 10:39 AM #150
Bridget "Mortgage Mama" McGee
SWBC Mortgage 410-960-2061 - Baltimore, MD
Maryland Mortgage Mama NMLS#196068

I tried to take the survey and it says  that it ended.  Sorry to have missed adding my 2 cents.

Maryland Mortgage Mama

Feb 09, 2012 03:28 PM #151
Dr. Stacey-Ann Baugh
Century 21 New Millennium - Upper Marlboro, MD
A doctor who makes house calls.

Apparently i'm tardy for the party - it says the survey is closed.  Oh well, I'll look forward to the results.

Feb 10, 2012 06:03 AM #152
Sheila Newton Team Anderson & Greenville SC
Berkshire Hathaway HomeServices - C. Dan Joyner - Anderson, SC
Selling the Upstate since 1989

awww I missed it.. would have loved to participate in this one!!

Feb 10, 2012 02:07 PM #153
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Darn!  I missed it - would have loved it!

Feb 10, 2012 03:37 PM #154
Lisa Bear (RE/MAX REALTY CENTER) Waukesha,MilwWI Real Estate 2628935555
Buyers Agent/Luxury/Lake/REO, listing package options - Oconomowoc, WI

DARN -- I missed it too, BUMMER

Feb 10, 2012 04:39 PM #155
Christine Hooks
Pino Agency - Pennsville, NJ
Celebrating 25 Years in Real Estate!

I did not see a deadline on the contest post.  Why is the survey closed? 

Feb 10, 2012 05:20 PM #156
Mike Dobbins
Realty ONE Group - Cave Creek, AZ
Scottsdale, Cave Creek, Carefree

When was the deadline?

Feb 12, 2012 05:45 PM #157
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

the results to this will be really interesting. I wonder if agents are getting any smarter about how they spend their money? We shall see.

Feb 13, 2012 12:49 AM #158
Dana Hollish Hill
Hollish Hill Group, KW Capital Properties - Bethesda, MD
REALTOR and Productivity Coach

I too was late. Are the results out yet? I would be very interested in seeing them.



Feb 13, 2012 06:51 AM #159
Brin Realty Associates Team At Bean Group
Bean Group | Brin Realty Associates - Amherst, NH
Amherst NH homes and Southern NH real estate

Am another one who missed this...will watch for the results too.

Feb 14, 2012 05:08 AM #160
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

I had a strange feeling when looking at the questions. As if it was irrelevant to us. I could not even often find what to mark. We spend quite a lot, but not for anything there. I think it was missing the mark to certain extent.

the other thing that stunnedme was that these expenses were on a monthly basis, and how could you classify your purchase of phot/video equipment, whihc cost you $8K-$10K, or purchase of software like Adobe Suites... These are expensive things, but how you figure them monthly, just artificially divide it?

And we have quite a number of these high priced tickets, bout at one time or the other.

But so manuy of those activities - I am surprised anyone is still doing these things. I looked to me as if it was from 2000.

Feb 15, 2012 02:14 AM #162
Kristin Hamilton CA Realtor
Sun Lakes Realty - Banning, CA
(909) 557-6966- Specialize 55+ Communties Banning

I completed the survey and already got the points as well. Thanks and I look forward to the results.

Feb 16, 2012 07:18 AM #164
Judith Parker
ProStead Realty - Charlotte, NC
CRS, GRI, CMRS, Charlotte, NC

I will do this survey this evening.  It will be interesting to see that results from everyone's responses.  Thank you for doing this!

Feb 16, 2012 11:48 AM #165
George Fanucci - Los Altos, CA
Internet - Technology - Business - Solutions

I see the AR survey results are in! reblogged here with some extras: 

Short URL:

WOW! nearly 2,000 responses!!

That is a statistically significant sample.

Nice graphs... and a bonus ... FREE propertry flyers!


Feb 16, 2012 12:15 PM #166
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