Are you really working?
Every morning, my mother brings me the newspaper and tells me that I need to read the current real estate/economic news. Whether it's improving or crashing, she hands it to me with a wringing of the hands. Every morning as she leaves, I quietly slip the paper into the garbage.
The fact of the matter is, in my humble opinion, it doesn't really matter what anyone says the state of the economy is, someone always has to buy or sell a home for one reason or another. And an even bigger truth in my life is, if I'm working (and not just sharpening my pencil) then I am producing.
It has been a topic lately of how busy we really are. We are busy with our Social sites reaching out to the public. We are busy with ActiveRain, getting our SEO and our localism. We are busy with the systems that capture leads, or the systems that allow us to pursue Unrepresented Sellers (also known as For Sale By Owners).
Many have systems whereby they are notified when someone's listing expires, and many spend a lot of time to make their presentations presentable. Are we working? Of course we are. But it is SO easy to get caught up in the busyness that we are not really working toward productive income.
In the 1950s they did a survey and asked what life would be like in the year 2000 when people had robots/computers. The overwhelming response? What are we going to do with all of our free time?!?
All of the bells and whistles will not help you if you are not pursuing those past clients who are ensconced in your beautiful database. Or if you are not contacting those FSBO's or those Expired's, but merely have a great plan.
What are YOU doing to stop the busyness and actually get WORKING?
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