If a real estate video or virtual home tour is the next best thing to an in-person showing of a home, what’s the best way for a real estate agent to make that viewing experience one that will encourage a potential buyer to take the next step? Photo galleries and video tours have made it easier for buyers (especially out-of-town ones) to peruse a high volume of homes and properties in a short period of time. But it’s also made it that much tougher for Realtors to get an audience with their potential customers – to say nothing of the time buyers exhaust trying to wade through the good, bad, and ugly of homes for sale on the Internet.
Bill Koepnick is an EMMY-awarding winning sound editor from Los Angeles who retired to the Upstate six years ago and now produces high-quality real estate videos. He is able to offer unique insight into this creative and highly technical process.
“I try to make the video move through the house the way a Realtor would show it and offer comments about the salient points of each room,” Koepnick offers. “I start by learning what the seller wants to highlight, and then I make sure to get good footage of that and everything else I will need to build the whole tour.”
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