What’s one thing that most good Real Estate agents are great at which makes them better at selling Real Estate than online Real Estate websites? No, it’s not their own website… It’s their deep knowledge of the neighborhoods they serve. Now, what’s another thing that gives them an unfair competitive advantage over those same online sites? QR Codes… No, just kidding. It’s themselves. They can be approached, talked to, interacted and bonded with. They’re human and available for discussions, questions and advice.
Most home buyers don’t just buy a home, they buy into an environment, a neighborhood. Neighborhoods can’t be described in prices estimates, median prices, demographics and other colorful graphs. There’s a human element, a feel that has to be shown and described. Part of your marketing plan should include a strategy to become the expert in the areas that you serve by creating unique content with your own personal touch. Once you have claimed your area, you need to let everybody in the area (or aspiring to move there) know that you’re available to them. How can technology help you do that?