Keeping up with your Sphere of Influence Hawaiian Style

Real Estate Broker/Owner with Best Homes Hawaii RB-13537


People talkingKeeping up with your Sphere of Influence Hawaiian Style

30 years ago, when I first went into Real Estate full time, at a training session, my Broker told us to create a Sphere of Influence.  Homework assignment: The list must be a minimum of 100 people.  Then he went on to give us suggestions.  Your mailman, your attorney etc etc.  

I was stumped and felt I didn't know that many people. that time, I had only spent a few years in the restaurant business and all I knew were waiters, waitresses, a few vendors and that was it.  All the people I knew from my youth in growing up, lived in another part of the country.


By the next day, I had only had a list of 9 people, so he said "Imagine if you were creating your "Wedding Invitation" list.  THEN, I got the 100.  Over the years this list has grown to several hundred, but I kept "In Touch" with that core.  Not often enough, mind you and not consistent but I DID send out either a Thanksgiving, Christmas Card or a New Year card along with a periodic "Newsletter" thrown in.sphere of Influence

Fast forward to this year.  We just closed a transaction for a girl who said, "Bruce, at my work there are PLENTY of people who are agents, their spouse or relative is an agent and I get people hounding me all the time.  But then, you have not pressured me over the years and EVERY year, you sent me something to keep in touch."  She was one of my 'cocktail waitresses' way back when, who has now spent a career with the Federal government, so this 2012, I helped her in her FIRST purchase!

BOTTOM LINE: go back, review and make contact via Phone, Email, Snail Mail, in person visit ask for business, referrals.  You may be surprised to find you have a new listing or a new buyer.

If you have a buyer or seller customer who is needing an agent in Hawaii, contact us.  We pay a 20-30% referral fee of what we receive, according to the work needed.

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Serving all OAHU for over 30 years

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Comments (3)

Mel Ahrens, MBA, Kelly Right Real Estate
Kelly Right Real Estate - Hood River, OR
Customized Choices for your Real Estate Needs

Nice reminder. It is so important to maintain these all important contacts... you never know where that next great lead will come from.


Feb 01, 2012 03:12 PM
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Bruce - Thank you for sharing detailed quality information on keeping up with your sphere of influence Hawaiian style.

Feb 01, 2012 04:01 PM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Good reminder to maintain personal contact with everybody that we know. Friendships do generate referrals.

Feb 03, 2012 03:17 AM