Mastering Your Domain

Real Estate Agent with | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 228209

Mastering Your Domain

Okay, I’ll admit it, I’m an Inman News junkie!  It’s a bit difficult to keep up with the amazing minds who write for Inman but, I do enjoy trying!  

In a recent article, “How to turn leads into real estate clients,” there was a lot of great information contained within but, in my opinion, the main part of that article truly had nothing to do with the title itself.

Master of Your Domain“Many real estate professionals don't understand that a website needs to be tweaked and measured..”  This single statement is, to me, the most important part of this post!  We all have our style of working leads and we all have our preferences as to what our websites should reflect about our particular areas.

I believe that many agents miss the 'big' picture with regards to converting the consumer on their site though.  Tweaking and measuring success on one’s blog and website is critical for success.  I have received numerous calls and emails about my thoughts regarding agents’ sites.  The key to a successful site is knowing your own consumer, understanding your consumer and giving your consumer what they want.

Sounds pretty simple, doesn’t it?  Well, it truly is a simple process but, in my humble opinion, this is something that really needs to be done BY the site owner, to better understand the mind of their consumer.  I recently went round and round with a so-called SEO guru who informed me that no one searches for homes by zip codes.  Ignoring their plea not to waste my time, I created a search Charlotte homes by zip code for my consumer and have since found that one single page is one of the most highly trafficked pages on my site!

Only you know the habits of your consumer.  Only you interview your caller to determine how they found you.  Only you fully understand what your consumer contacts you about and what their needs are with regards to your services.

You may pay someone to build your site but, only you know how to truly build-OUT your site to fit the needs of your own consumer.  Don’t rely on someone else to tell you what you, the marketing expert of your domain, need to do and to know to market in your area!

After all, who cares more about the bottom line of your business than youBe the master of your domain--don’t rely on others to make your site or you a success!



Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Praful Thakkar 02/05/2012 03:34 PM
  2. Kathy Sheehan 02/24/2012 10:01 AM
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Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

Hi Debe! You're absolutely right. How can someone in San Francisco know what works for agents in Louisville? The saying "real estate is local" is true.

Feb 02, 2012 05:23 AM #56
Bernadette A. James
Serving Sugar Land, Missouri City, Richmond and Pearland - Sugar Land, TX
Broker-Associate, Keller Williams Realty SW

Great reminder that we are the captain of our own ships. 

Feb 02, 2012 05:34 AM #57
Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

Great post, am always tweaking and seeing how i can improve my site. Thanks for the reminder to trust our own gut, not the guy selling me something.

Feb 02, 2012 06:54 AM #58
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

I akin it to gardening . . . what we put in our garden, where we want to have the color-spots, the annuals, etc.  Then the weeding, aka tweaking.  It's all about laying out the foundation, then pruning, weeding, re-planting . . . time consuming but very rewarding.  And I am guilty of saying "Oh, no one search zip codes" I stand corrected.  The best thing for a person is to get on their gardening gear and tend to their site!  Plantng those wonder SEO flowers, which will flourish with a little Google juice!!

Feb 02, 2012 07:07 AM #59
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Robert:  That's exactly right.  We need to be in control, for sure!

Benjamin:  Thank you.  Hey, who knows them better than we do?

Michelle:  Thanks and I do see this quite often--peeps want to reach EVERYone!  Everyone doesn't respond to the same things so, you really do have to FOCUS!

Patricia:  Thanks.

Jim:  And, it may very well not work for you but, I'm also not going to tell you that you SHOULD do it; that it will DEFINITELY work for you.  What works for me, very well not work in your market!

Eric:  Great point!  Real estate is local so, why do we treat our sites as though they're not?!

Bernadette:  That's a great way to put it!  I love that!

Nick & Trudy:  You really have to dig deep when someone is selling you something--REALLY deep sometimes!

Carla:  I absolutely LOVE your analogy!  I think that could be a great blog post...we'll stay tuned for that!

Feb 02, 2012 07:24 AM #60
Ken Tracy
Keller Williams Realty Infinity - Naperville, IL
Helping clients buy and sell since 2005
Hi Debe. I am guilty of extreme neglect of my website... Another thing on my to do list... thanks for writing, Ken
Feb 02, 2012 07:29 AM #61
Luis Iniguez
Option One Real Estate - Fontana, CA
Search Inland Empire Homes For Sale - Short Sale Agent

Great post Debe.  Tracking your visitors is a good way to understand there goals.

Feb 02, 2012 08:00 AM #62
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos

Hi Debe,  Another very informative post.  Each of us is responsible for running our own small business.  So many gurus out there pretending to know more about our local market than we do !!!

Feb 02, 2012 08:32 AM #63
Cherise Selley
Selley Group Real Estate, LLC - Colorado Springs, CO
Colorado Springs Realtor

Good post Debe.  We are in the process of making some fresh tweaks ourselves... g

Feb 02, 2012 09:03 AM #64
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

Debe, I am consumed with seo and making my site better for my potential clients. The search engines love me also.

Feb 02, 2012 09:56 AM #65
Donna Paul
Keller Williams Realty Gold Coast - Dix Hills, NY
Long Island Home Specialist,All About Real Estate

Build it and they will ..tweak it and they will come.yes...I have to do some major work on mines. Thanks for pointing that out...

Feb 02, 2012 09:59 AM #66
Rich Cederberg
eXp Realty - Albuquerque, NM
eXp Realty Agent Albuquerque

A real estate should always be a work in progress.  Tweaking, testing and adding or removing based on results is a great way to keep what works and lose everything else.  Great post as usal Debe.

Feb 02, 2012 10:18 AM #67
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Ken:  It is most definitely a work in progress--and is always in need of some sort of attention!

Luis:  That's very true--if we don't, it's very difficult to understand their patterns and needs.

Bill:  And I will never depend on someone to 'run' mine either.  With so many of our clients being online, why would we allow someone else to run that major aspect of our business for us?

Gordon:  I've got to drop by and see what you're up to!  I'm sure you're ahead of the game!

Mike:  ME TOO!  Oddly enough, we're in the minority!

Donna:  I always do too--and every day I find something else that needs tweaking!  You just can't get ahead!  LOL

Rich:  And, that it IS!  And, you're right--why continue to use something that doesn't work?  Thanks!

Feb 02, 2012 10:42 AM #68
Brenda Mullen
RE/MAX Access - Schertz, TX
Your San Antonio TX Real Estate Agent!!

There are s0 many things to learn about SEO and how to get consumers to your site, but you are correct.  We know the consumers in our area (or should), and we know better what they will search for.  What works in one area, may not work in another.  Clearly you knew that zip codes is a big search for you and Thank Goodness you did.

There are plenty of SEO experts these days, but telling you what your search terms should be shouldn't be one of their functions unless they also do Real Estate and they are also in your area, (in which case they probably wouldn't help you anyway).  

I have come to learn a bunch about SEO experts lately, lol :)!  

Feb 02, 2012 03:26 PM #69
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA


I had never though of creating a page on my website with zip codes.  Very cleaver.  I am going to try it and I may be calling you for some advice.  Thanks for all your posts.

Feb 02, 2012 03:38 PM #70
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Debe, can't believe anybody would say people don't search by zip codes. I have known this ever since starting in real estate back in 2001. Can't tell you how many people have spouted off zip codes to me the first time we talk to let me know where they are interested. Great advice, as usual!


Feb 02, 2012 03:43 PM #71
Cheryl Ritchie
RE/MAX Leading Edge - Huntingtown, MD
Southern Maryland 301-980-7566

Sometimes you just have to march to your own drummer. Some acts of genius start just this way.

Feb 02, 2012 05:04 PM #72
Michael S. Bolton
Michael S. Bolton,Inc. - Zimmerman, MN
MN Appraiser

Debe~This is great advice. This is something that I've felt for a long time, but didn't quite know how to express what I was thinking. Many things I've come to find out about blogging and building your own website is fairly simple, you just have to take the time to understand YOUR market and how to TWEAK it to meet your customer/clients needs and wants.

Have an awesome weekend!


Feb 03, 2012 11:28 PM #73
Frank & Jodi Orlando
Frank & Jodi Orlando Get Us A Home Realty Atlanta Homes Sale - Cumming, GA

Hi Debe,

     IMO there are so many different search parameters. We have 3 new incorporated cities, half the agents list as the old city and half the new. The only way to get all listings is a zip code search. no different than a school search or street, you can go on and on. I have a parameters search list, it makes my head hurt sometimes...

Feb 22, 2012 08:16 AM #74
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Thanks, for your comments, everyone!  I've been down for the count with norovirus and am just coming back to life!!  Frank...I miss you!!

Feb 23, 2012 01:04 AM #75
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Charlotte Homes for Sale - Charlotte Neighborhoods
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