New book on marketing to get Reverse Mortgage work

Services for Real Estate Pros

My new book is just out.


A step-by-step guerilla marketing guide to getting work on your terms & at your fees

This book gives step by step instructions on how to:

Find great prospects ::::  Turn them into loyal clients  :::: 

Get the fee you want  ::::  Get your name listed on the HUD


Free half-hour consult with authoress if you purchase this book by the end of December 2007.  Value $25.  Appointment will be set by email.  I will telephone you at time of appointment so you do not incur toll or long distance charges.  Consult to take place by February 29, 2008.  This offer applies to all purchases before December 31, 2007, including those made before this announcement.  Just send me an email to set your time



The strategy     

Never solicit borrowers directly

Why you should not charge a low fee


Steps to Getting Reverse Mortgage Work and Good Fees


Step 1.  Become Knowledgeable about Reverse Mortgages

Online resource


Your local regulations and practices


Step 2.  Get Initial Reverse Mortgage Signing Experience

Free training                 

Nationwide title company to contact for work


Step 3.  Create Your Marketing Materials

$75 covers all you need in the first year   

What words to use


Step 4.  Find Your Best Potential Clients

Online and local resources


Step 5.  Talking to Potential Clients - What to Say

Initial conversations and emails

First lesson and what to say

Second lesson and what to say


Step 6.  Getting Proof Your Prospect Will Uphold Her End of the Bargain


Step 7.  Implementing the Complete Marketing Program

How to ensure continued loyalty from your clients

What to say to your client

What your client should say


Step 8.  How to Manage the Title Companies

You and your client are the bosses of the title companies, the title companies are no longer the boss of you


Step 9.  Research Additional Ways Your Clients Can Get More Work

Online resources

Local resources



Appendix A       Internet Marketing - SEO in a Nutshell

Appendix B       Free and Fee Counselors


Read more at


Barbara Linker
Linker Loan Signings - Vail, AZ

Laura, your marketing skills are tops!  You are amazing - I don't know where you find the time to write.  I wish you much success with this new book.

Nov 19, 2007 04:23 AM
Joan Bergstrom
Joan Bergstrom Mobile Notary - Riverside, CA
Mobile Notary, Riverside CA

Laura sent me a copy of the her new book on Reverse Mortgage and in my opinion this book should purchased by every signing agent. 

 California, for instance, is going to have approximately 20% of the Reverse Mortgage business in the USA.


Nov 24, 2007 11:25 AM
Laura Vestanen
Bellingham, WA
My book "Notary Marketing 2019" is on

Hi, Joan

You are right about the growing popularity of Reverse Mortgages. 

In the 12-month period ending Sept 30, 2007, the number of HUD-backed Reverse Mortgage loans issued was 107,558. A 41% increase from 76,351 loans the year before.

Thank you for your strong testimonial for my Reverse Mortgage marketing book.  Top notaries across the US have been the first to purchase and read it.  They are posting very favorable reviews on the notary message boards.  Not one comment against the book has been posted or said by anyone who has read it.  Several top notaries have privately told me they are rewriting their entire marketing plan this month based on the information on the book.   They think the strategies are that powerful.

No other notary book on marketing ever published includes the proven guerilla marketing strategies in this book. 

The techniques and strategies pull from lessons learned from my 20+ years as a law firm manager (including marketing director), BA in Psychology from an exclusive private women's college, and MBA courses in marketing.


Dec 08, 2007 05:17 AM
Steve Sparacino

Looks like I'm going to have to pick up a copy. Has anyone found success using these strategies in the San Jose, CA market?

Apr 29, 2008 10:29 AM