5 Easy Ways to Connect with Your Clients!

Services for Real Estate Pros with RealSupport Inc.

We all have a sense that clients come first in business, but when things get busy it can be easy to forget.  If we stepback, we may find that we’re no longer really connecting to our clients but have a singular focus on the bottom line.


Since buyers and sellers are what make your real estate business a success; building those relationships is essential.  Not only will they most likely use your services again down the road, but their referrals can be invaluable in helping your business grow. 

So, how can you make sure you’re creating those lasting connections?  Here are five easy tips you’ll want to implement. 


1. Mom and Pop Mentality- While you do want to see your business expand and utilize the latest in cutting edge technology and marketing; you’ll want to maintain that "mom and pop" store approach.  Why do the smallest, family run establishments have “regulars?”  It’s because customers know that they’re known when they walk through the doors. 


Emulate this with your clients by remembering things about their life that they’ve shared in previous conversations.  Asking them about their son that’s deciding on a college, or a vacation they’re planning can create that immediate connection.


2. Ask Questions First- Sitting down with a potential client and going into your speech on how you started your company, what services you offer and how many successful sales you’ve had in the past year can be off-putting to some clients. 


Instead, ask them questions about themselves first.  They can range from their real estate goals to getting to know a little about them personally.  By doing this, they will see that they come first... even in conversation. 


3. Talk About Yourself- While it’s not what you want to lead with, talking about yourself is important.  It allows clients to get to know you and helps build trust.  Of course you’ll want to make sure to not over-share personal information, but since you’ve asked them to open up about themselves it’s important for building a connection that you do the same. 


4. Really Listen- Your client will want to make sure that they’re heard... especially when it comes to such a large financial decision such as buying or selling a home.  It’s important that you not just hear your clients, but are truly listening to their concerns and requests. 


5. Step Away from Technology- ... only temporarily, of course!  This point ties in with the last one.  Being available to really listen to clients means putting down the smartphone, ipad or stepping away from your computer.  Also, be sure to set up face to face meetings instead of doing everything through email or phone calls.  While these are great for making our lives more efficient, be sure to make those in person meetings whenever possible.


As a good real estate agent, you're probably already doing some of these things, or a few of these ideas may be new to you.  Either way, it’s still important to be reminded of them from time to time, as well as remembering that connecting with your clients is essential for your business.


Taking the time to connect with clients may seem tedious at first if you’re constantly on the go, but the more you practice these ideas, the more they’ll become second nature.  In the long run, you’ll find these personal connections are well worth it.  Even if you don’t get a repeat client or a referral from everyone you work with... chances are you may make a friend along the way! 



Allie Coyle
Blogging & Copywriting Specialist 


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Kevin A. Guttman Author, Reverse Mortgages
NMLS#384936 - Colorado Springs, CO

Thank you! These are all great ways to personally connect with our clients. We can get caught up with all the tech tools we have, this is good old fashioned relationships!

Feb 02, 2012 08:48 AM #1
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos

We have an agent in our office who just seems to have the knack for putting peopkle at ease.  People who come in saying they have only a few minutes end up staying and chatting with this guy like old friends.

Feb 02, 2012 09:05 AM #2

Really informative and interesting….. I would like to Thanks for the informative post. I really appreciate it.  I hope it will be beneficial for me. Thanks for sharing


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Feb 02, 2012 06:48 PM #3
RealSupport, Inc.
RealSupport Inc. - Palatine, IL
- Virtual Real Estate Marketing

Hi Kevin,

Thanks for the comment! Sometimes, with the extra technology in place today, people can lose touch with face to face and interpersonal interaction. Real estate IS still a business where you have to be good with people, and going above and beyond to make personal connections is what causes people to give you referrals and recommend your services!

Bill-That is so great that someone is in your office who has such a way with people. Getting along with others is really the key to success. We personally love observing people like that to see what they do to put people at ease so quickly and learning a thing or two from them. Those are the people who can build lasting relationships.

Feb 08, 2012 09:36 AM #4
Mahesh Mike Patel
First Team Real Estate - Anaheim Hills, CA
Call Me And Consider It Done!

THnaks for the tips. I can use them


Feb 09, 2012 10:50 AM #5

I really agree with this post...it is clearly on of the areas we forget to highlight while trying to jump through the technology hoops today!  Thanks!

Feb 09, 2012 11:45 AM #6
John Savignano
RE/MAX Executive - Hopkinton, MA
Realtor - Hopkinton and Metrowest MA Real Estate

some great tips here Allie, especially the face to face with seller clients. while I saty in touch by email or phone weekly. I always try and have a face to face at least once a month. Thanks for sharing.


Feb 09, 2012 11:49 AM #7
Kathy Sheehan
Bay Equity, LLC 770-634-4021 - Atlanta, GA
Senior Loan Officer

Step away from technology is the one thing that we all need to more.

Feb 11, 2012 04:02 AM #8
RealSupport, Inc.
RealSupport Inc. - Palatine, IL
- Virtual Real Estate Marketing

Hi Mahesh-We're glad that you found this post so helpful! You're not the only one who could go back to basics when it comes to client communication. With all of the high-tech modes of communicating today, we sometimes forget that nothing beats personalized, face-to-face interaction. Sometimes, you just have to stop thinking about what's efficient and think about what's best for your business.

Hi Pat-You're right! So many people who consult with real estate agents on their marketing forget that sometimes, the old-fashioned ways of connecting with clients are just as effective and the most high-tech ways. We're glad that you think so, too, and hopefully this blog inspired you to get back to basics in terms of client communication. Thanks so much for your comment!

Hi John! We're so glad that you decided to comment on our blog post! Having a face to face once per month is a great idea, and it's a fantastic goal to have. We hope that you've been keeping up with it! It's really so important to being seen as a personable, approachable person to do business with.

Hi Kathy, we couldn't agree more! We're all so dependent on our phones, laptops and tablets that we forget to put them down sometimes. Cutting yourself off one weekend a month is great for your mental well-being, we think ;)!

Feb 15, 2012 09:54 AM #9
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