Special offer

Advertising Clutter – Are You Being Seen?

By
Services for Real Estate Pros with www.JKKPropertyInvestors.com

 

Advertising Clutter – Are You Being Seen?

Advertising Clutter - Are You Being Seen

Five years ago, a customer had to be “touched” 6-7 times with your marketing before they would buy from you, trust you.

Today, with the monumental increase in advertising, a customer has to be touched 12-14 times before they make a buying decision.

What’s caused the huge increase? Naturally, the internet. Internet advertising alone has jumped 6,381% since 1997. More than 6,000 display ads were delivered to U.S. internet users during the 3rd quarter of 2010 and over 5 trillion ads per year.

As a business owner, what does this mean for you? In 1960, advertisers spent $107 per consumer. In 2009, that number increased to $1257 per consumer (a 1200% increase). Unfortunately, you’ll need to spend far more for your marketing while achieving much less for your efforts.

Consumers today are overwhelmed by the availability of products and services. In 1965, they recalled 34% of commercials they had seen. By 2007, consumers could barely name two ads they had seen in a day.

By the time a person today reaches 65, they have seen over 2 million commercials. That’s the equivalent of watching advertising 7 days a week, 8 hours a day for 6 straight years. (Time to turn off the TV..)

And.. some stats show that only 14% believe marketing, anyway.

So, is your marketing being seen? Or is it lost in the noise of advertising?

Are you believable?

What are you doing to stand out?

Comments (3)

Ralph Janisch ABR CRS Broker
Janisch & Co. - Conroe, TX
Selling Northwest Houston to good people like you!

The only thing we're doing right now is Internet (website) and Social Media.

Feb 03, 2012 03:19 AM
Francine Viola
Coldwell Banker Evergreen Olympic Realty, Olympia WA - Olympia, WA
REALTOR®, In Tune with your Real Estate Needs

Wow - that's amazing data!  That is a lot of "touching" and I'm not sure customers would necessarily appreciate it.  As you suggest, maybe we should work on being more original and unique than to contantly advertise and get lost in the shuffle.

Feb 03, 2012 03:59 AM
Karen Rittenhouse
www.JKKPropertyInvestors.com - Greensboro, NC
Real Estate Investor

Francine: That is a lot of touches and why your marketing needs to be everywhere.. A post card now and then is no longer enough.. 

Good luck to you!

Feb 03, 2012 08:58 AM