Active Rain University - Proper Use of Links in Blog Posts

Real Estate Agent with Coldwell Banker Vanguard Realty - 904-673-2308

Active Rain University - Proper Use of Links in Blog Posts

I must admit that I thought this class was going to be about back linking, but Bob presented a class that was even more relevant to my blog posts. He challenged me to get to work on my IDX and make it pay for itself :) If you read on, it may challenge you.

Here are the most important pieces I took away from the hour+ that Bob spent with us.

Some important terms to understand -

Title Tag - these are the words that show up in the tab at the top of your site on every page. Make sure these words reflect what is on the page - title tags match anchor text, match content on page.
Anchor Text - this is what you highlight in your blog that becomes a link to something else
Open in New Window - Do this when you are creating a link and you want the reader to come back to your original landing page
Open in Same Window - Do this when you don't care if they come back to where they found you; you have them where you want them, on your IDX site
Framed - when an IDX page is framed, the search engines can't read anything that is in the page
Indexable - this is an unframed page and search engines, aka spiders, can read and index what is on the page.

Tips -

1. When you have multiple links with good anchor text on your page, the spiders will click from link to link trying to find a way out of the page. While clicking, they will read and index the page.
2. Beware - more is not necessarily good. From the previous sentence, you might think, "Well, then I want lots of links on each page." It's more important to have a few with pinpoint precision relevant to the content on the page than a 100 random links.
3. Some spots where you should remember to add links - Signature at the end of each blog; Links area on the right hand side of your Active Rain blog.
4. Want to know how to make "buttons?" Go to Buttons are great to add in your signature and also to highlight a special offer.

Even though the class focused mainly on IDX and how to use it, the same is true for linking from your blog to a post on your website, or from a new post to an old post. This is called "deep linking" and Google likes it. It makes your post more robust and appear more authoritative. As explained above, the spiders index the links on the way out and your post will rank higher because of it.

One last point - make it EASY for people to find houses on your site. Too many clicks and they will be gone. So make your Anchor Text specific and if possible, take the reader to exactly what the text says. If it says "Short Sales in Seattle" - the reader wants to see those homes, not click, set up a search for short sales and click again to reach the homes.

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About the Author: Sharon Alters works with her husband, Frank. They are in the top 5% real estate agents for production in the Jacksonville Florida area, specializing in Military and Corporate Relocation in the Fleming Island, Orange Park, St. Johns, St. Augustine and Beaches areas. Their local knowledge can help Relocating Buyers find the perfect lifestyle, whether it is a Castle on the Ocean, or a Cottage in the Country. 

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Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA
Frank & Sharon: I am working on improving my ID because it does not go directly to houses. Now I am working on finding something that does everything I want. Do you have any suggestions.
Feb 03, 2012 04:49 PM #1
Laura Allen, Lake Tahoe - Truckee Real Estate for Sale
Coldwell Banker, Tahoe City, CA (530) 414-1260 - Tahoe City, CA
Tahoe Real Estate Agent Helping Buyers and Sellers

Frank and Sharon - I too took the linking class today and I also thought it was excellent.  You've done a great job of taking notes and highlighting the best tips from the class.  Nicely done!

Feb 03, 2012 05:11 PM #2
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Good morning, Sharon..... good information..... thanks for posting it....I'll refer to it again, I'm sure...

Feb 03, 2012 10:22 PM #3
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Evelyn, Diverse Solutions is the best IDX in my opinion and that of a lot of people I respect.

Laura, thanks!

Barbara, thanks!


Feb 04, 2012 01:56 AM #4
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Sharon  I missed the class, but I am glad I read your post.  There are several items I neeed yo improve

Feb 04, 2012 07:36 AM #5
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Now if someone can just show me how to make those pretty looking buttons with and make them separate landing pages I will be just fine. Thanks Frank and Sharon.

Feb 04, 2012 07:44 AM #6
Don Sabinske
Don Sabinske, Sabinske & Associates Inc. - Zimmerman, MN
Sabinske & Associates Inc.

This is very informative, Sharon.  I have bookmarked it.  We are working on a new website now.

Feb 04, 2012 09:31 AM #7
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Most Realtors don't even understand the basics of SEO which is really sad. Actually not really I am glad most in my area never give it a thought:)

Feb 06, 2012 12:15 AM #8
Sharon Curtiss
Berkshire Hathaway HomeServices PenFed Realty - Ocean City, MD
Search for Ocean City Maryland Area Homes for Sale

Lanre - I used to create the buttons I use on my website.  Go to to see what you think.

Apr 12, 2012 10:45 AM #9
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Karen, I can't imagine anything you would have to improve.

Lanre, I am sure there is an explanation for all of that somewhere in the Rain.

Don, glad it was helpful :)

Bill, they don't and that is definitely better for those of us who do!

Sharon, thanks for sharing with us where you create your buttons!


Apr 13, 2012 11:05 AM #10
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Sharon Alters

Realtor - Homes for Sale Fleming Island FL
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