Clients for life

Real Estate Agent with Friestad Realty

I was reading a book the other day called "The Seven Secrets" by John Hagee and on page 48 he gives reasons why people quit going to business establishments.  I thought this could also be true of why people use a differnt real estate agent everytime they buy or sell a home.  Rate yourself in these areas.

1% Die

3% Move away (should be using you to move)

5% Develop other friendships (meaning you did not stay close)

9% leave because someone beats your price (meaning you did not offer enough value for the money)

14% are dissatisfied with the product (meaning your were looking at for your commission not their good)

68% Don't like the attitude of the service provider (you did not share geninue concern for them)


Want to keep clients for life?  Don't die or let them die and treat them like they are family!  Plain and simply.

Comments (20)

Richard Perkins
Good book and great info Thanks for the post and Good luck
Nov 19, 2007 02:49 PM
Kaushik Sirkar
Call Realty, Inc. - Chandler, AZ
Very, very interesting statistics!  On average folks move every 5 years...definitely want to keep in touch with your previous clients...
Nov 19, 2007 02:50 PM
Tom Braatz Waukesha County Real Estate 262-377-1459
Coldwell Banker - Oconomowoc, WI
Waukesha County Realtor Real Estate agent. SOLD!


How true. I am going to check this book out at the library. You really make a great point here. Super post.

Tom Braatz


Nov 19, 2007 02:50 PM
Tania King
CIR REALTY - Calgary, AB
Absolutely, unfortunatly it seems that attitude and service is just not what it used to be.  This is an easy way to build a business because most others it seems, just don't care.
Nov 19, 2007 02:51 PM
Scott Friestad
Friestad Realty - Shreveport, LA
This is a great read, lots of insight into life.  I think there are seven secrets and each has seven points.  If we all just got one of the 49 points and put it into actions, how much better would our world be, and how much better would real estate be.  People helping people.  Imagine that.
Nov 19, 2007 02:57 PM
Sandy Nelson
Riley Jackson Real Estate Inc. - Olympia, WA
your Olympia area Realtor


This list surely pertains to Realtor services as well. The lesson is: "Nobody cares how much you know, until they know how much you care."


Nov 19, 2007 02:57 PM
Scott Friestad
Friestad Realty - Shreveport, LA

Sandy, great addition.  People really want you around when they know that you really do care!  Don't you find your best clients become your liife long friends?  I sure do.  Thanks for the wisdom.


Nov 19, 2007 02:59 PM
Gary Bolen
McCall Realty - South Lake Tahoe, CA
CRS - Lake Tahoe Real Estate Information

Scott - like your comments on each of the bullet points. It's all about genuine follow up, isn't it...


Nov 19, 2007 03:02 PM
Anthony Stokes-Pereira
Better Homes and Gardens Rand Realty - Nanuet, NY

Hi Scott,

Great post and thanks for the advice. Have a happy holiday!

Nov 19, 2007 03:03 PM
Anthony Stokes-Pereira
Better Homes and Gardens Rand Realty - Nanuet, NY

Hi Scott,

Great post and thanks for the advice. Have a happy holiday!

Nov 19, 2007 03:04 PM
Wayne Miller
San Diego, CA
Yes, I agree with your points.  We all must stay in touch with our past clients. 
Nov 19, 2007 03:25 PM
Ginger Magoon
Remax - Bryan College Station - College Station, TX
Bryan, College Station Texas Real Estate
Good reminder.  I need to check out that book thanks for sharing
Nov 19, 2007 03:37 PM
Charles McDonald®
Charlottesville Solutions - Charlottesville, VA
REALTOR®, Principal Broker®, Owner
It is plain and simple and I like the percents! Puts things in perspective! Have a great Holiday!
Nov 19, 2007 11:00 PM
Charlotte Home Loans Your Charlotte Mortgage Lender
Charlotte, NC
Cool post. I will have to check out this book
Nov 20, 2007 12:17 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel
Items 1 and 2 are correct. I am not sure I agree with #4 . I have met many people who will go to the least expensive agent and now in this market, they will call you six months later if the house has not sold.
Nov 20, 2007 12:41 AM
Scott Friestad
Friestad Realty - Shreveport, LA

Gita, your are probably right!  I have adopted a policy that has really helped me in life, not sure who coined this phrase, but here you go.  Whether you believe it or not...your right.

Blessings on your business!

Nov 20, 2007 01:54 AM
Catherine Sinocruz
Coldwell Banker Select Real Estate - Reno, NV
Broker-Salesperson, ABR, GRI, CRS

Hi Scott,

This is interesting post.  Thank you for the reminder that we should always treat our clients as "Clients for Life".


Nov 20, 2007 03:54 AM
Vicente A. Martinez
Prudential Douglas Elliman Licensed Real Estate Salesperson - Woodhaven, NY
Realtor, Brooklyn - Long Island - Queens Homes
I absolutely agree with you... on ALL points. I say treat them like you want to be treated!! Best of luck and Happy Holidays.
Nov 20, 2007 04:46 AM
Carlos Scarpero
Epoch Lending - Centerville, OH
Mortgage Loan Officer
Yes, I've heard about these stats. The real question is what are people going to do about it. Sadly, for most Realtors the answer is nothing. If you need help with follow up, there is a great service called SendOutCards that provides a way to keep in touch with your clients and prospects. 
Jan 02, 2008 12:27 PM
Latonia Parks
Top Bragg Realty, Fayetteville NC, Home of the 82d ABN DIV - Fayetteville, NC
Certified Military Relocation Expert
We were just talking about this today.  I was told by my husband that I was too nice and needed to be more "business like" with prospects.  My personality is what draws others to me in my opinion....or so I thought.  He said I have to be 5% nice and 95% professional.  I guess you all are proving his point.  I will be in the corner pouting for a few minutes.  I will do what is required but I want to keep the real me.
Jan 02, 2008 01:32 PM