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A Picture is worth a thousand words or You only have one shot at making a first impression!

By
Managing Real Estate Broker with LoKation Real Estate

A Picture is worth a thousand words or You only have one shot at making a first impression! - I see this over and over and over again and I still do not understand it, everyone knows that you only get one shot at making that first impression, and yet agents continue to list a home, go on and on describing in great detail how fabulous the home is and yet they do not upload any photos when they activate the listing. Apparently they are not really working in their clients best interest.

I primarily work with buyers and I see this every single day. Let's walk through the eyes of a buyer that is getting homes emailed to them every day, especially when they first come on the market. The first thing they do is look at the picture, guess what? If there is no picture they just go on to the next home and never know how fabulous your home might be. 

Now although I do primarily work with buyers I will list homes as well, especially if these are buyers that need to sell their home first. I love to use these photos, or lack of, as ammunition when I have a listing appointment, I have no problem showing "examples" of the listings by the other agents that do not use photos.  ^^^Is this what your house looks like^^^      If these are also buyers they truly understand how critical it is to get the first impression out to the world. 

I have buyers right now that tell me they skip right over listings I send them that do not have any photos.

 Sellers do yourself a HUGE favor and ask to see the listing agents past listing photos. You know when searching for homes the more the merrier, so why on earth would you hire and agent that can't even upload a photo when they make the listing live, or worse yet they do not even take any photographs.

PS This is not a rookie mistake, I see this over and over again with long time agents and I am still amazed they are in business.  Very unprofessional.

 

Posted by

 

John Marshall -Fore!

Low-Maintenance Golf Course Living

I have been involved in the Golf Communities through-out Colorado for the past several years. As a contributing writer for Colorado Golf Magazine I write articles regarding new course development and their surrounding communities.

720-982-6322

"A good agent will learn to dance to the clients music, but a great agent will write the music that attracts the clients he wants to dance with." John J Marshall

If you are a new agent and finding the road more difficult than you thought, please send me a note and I would be happy to help.

I enjoy helping agents to find their niche!

 I am happy to help.

Comments (3)

Bud & Beth McKinney
RE/MAX UNITED - Cary, NC
Cary/Raleigh/Apex NC - The Team That Cares, RE/MAX United

Photos are very important indeed. I dont see how someone could go without putting photos with a listing for too long. You get in trouble for that and it doesnt do you any good either

Feb 04, 2012 08:21 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

John this constantly amazes me that agents continually don't use any photo or use not enough photos or really bad photos.  And that's called marketing?  I think not.

Feb 04, 2012 11:20 AM
John Marshall - FORE!
LoKation Real Estate - Cherry Hills Village, CO
Specializing in Golf Course Properties

Bud & Beth -  I do know that many agents want to get the listing out as soon as possible, and many will add photos later, but they are missing the greatest number of buyers, that is not working in their clients best interest.

Anna "Banana"- I could not agree more, it is so unprofessional. It happens over and over, and with all the technology available today, it's beyond me!

Feb 05, 2012 06:49 AM