My Top Ten Rules for Content on the Web

Real Estate Broker/Owner with Venture Realty International

clipart purchased from iclipartYou have a great topic and now you just want someone to read your post and to come back for more.  If viewers don't like your site or blog they leave and they may never return. 

How can you keep them?  You need to follow some basic rules for the content of anything that you write. 

Here are my top ten rules for content on the web.

  1. Make your content accurate and original. Even though you may know your subject, research can give you fresh ideas and possible tips that you might have missed.  If you use material from someone else, give credit to them -- don't plagiarize.
  2. Only one idea per paragraph. Don't write one long block of text.  Break up your writing by expressing each idea in a single paragraph.
  3. Start each paragraph in journalistic style. By this I mean, put the heart of the paragraph first and then go on to explain it.
  4. Make your content clear & simple. Keep your text to a minimum. Read and re-read to make certain it is clear and easy to understand. Use spell-check.  Misspelled words and poor grammar will hurt you.
  5. Keep content up to date. Remember your research.  Don't give out-dated material or you will lose your credibility.
  6. Use bold & colors for impact. If you use a few bold or colored words to hit key points, it will get more attention from your reader.
  7. Use good links.Let the reader know where you are sending them by describing it in the link.  Never, ever use "click here".
  8. Use lists. Lists make complex material more simple. Readers hate long paragraphs and lists can take their place.
  9. Make your content easy to use. Readers are used to text which is left-aligned and find it difficult to read centered or right-aligned text.  Keep them to a minimum.  Sub-headings can also help your readers and keep them interested.
  10. Be consistent in your style. Templates are great.  Find your own voice as you write and stay with it.  You want readers to recognize you and to return because they have an idea what to expect.

Clipart - cat at computerThese rules are simple but they will help keep your readers on your pages and they will encourage everyone to return over and over.



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Nor Yeretsian
Envoy Capitol Realty Inc. - Toronto, ON
Envoy Capitol Realty Inc., Brokerage Toronto

Thank you Gary, having guidelines in this effort is good. 

I shall use it the next I write a blog... and see the impact.



Feb 05, 2012 02:43 PM #1
Gary Coles (International Referrals)
Venture Realty International - Las Vegas, NV
Latin America Real Estate

Nor, Thanks for stopping by.  I hope these guidelines are helpful.

Feb 05, 2012 02:56 PM #2
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Gary - Thank you for sharing detailed quality information on my top ten rules for content on the web.

Feb 05, 2012 03:43 PM #3
Gary Coles (International Referrals)
Venture Realty International - Las Vegas, NV
Latin America Real Estate

John, I'm glad that you like it. Have a great week.

Feb 05, 2012 04:29 PM #4
Doug Bullwinkel
Envoy Mortgage - Roseville, CA
NMLS #281609

Good rules to make your blog memorable Gary.  It's the minor details that can make or break your post.  Taking a little more time to make sure these rules are followed will help get your post noticed and remembered. Thanks Gary.

Feb 05, 2012 05:19 PM #5
Laura Forman
National Realty of Brevard - Melbourne, FL
Your Brevard Premier Property Specialist

I like the image you used in the post - where do you find images like these?

Feb 05, 2012 10:55 PM #6
John McCormack
Albuquerque Homes Realty * - Albuquerque, NM, Albuquerque Homes Realty

Gary ten good points my friend.  By the way how is Yanz doing these days? 

Feb 06, 2012 02:34 AM #7
Sidney Kutchuk - Realty Works Temecula Kutchuk - Realty Works Temecula
Realty Works Temecula - Temecula, CA
Realty Works Temecula

Gary:  That card you sent me was awesome!  Really, really nice...I placed it on the corner of my desk so everyone can see when they come into my office!  How do I sign up under you for the send out cards?


These are really important tips also!  Too much or not enough is either distracting or boring when writing a post!

Feb 06, 2012 08:28 AM #8
Jim Hale
Eugene Oregon's Best Home Search Website

All good advice for all of us to follow.  Lists are also more easily remembered.

Feb 06, 2012 02:18 PM #9
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Gary following your tips is really a way to keep readers engaged and coming back for more.

Feb 06, 2012 03:59 PM #10
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Gary Coles (International Referrals)

Latin America Real Estate
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