Tips on preparing for real-estate photography shoot

By
Services for Real Estate Pros with JustSo Photography

"The day on which one starts is not the time to commence one's preparation." ~ Anonymous

Getting the best shots of your home or listing takes preparation, and requires some forethought about what it is you want to present and how it should look in the final picture. To help you with this preparation, here's some tips that I always give homeowners and real-estate agents before I arrive to take pictures for a listing:

  • Clean and Simplify - The most effective real-estate photos highlight the most attractive or unique aspect of a room. You help to reveal these aspects by thoroughly cleaning and de-cluttering every room that will be shot - especially the kitchen! (Dirty dishes in the sink are a REAL turn-off!) You should also hide any personal belongings so they're out of sight during the photo shoot. If you have trouble with this, consult a home stager - the results are definitely worth the investment!
  • Lighten up! - Dark furniture + dark room = depressing picture! You can lighten up dark rooms with bright (65 watt) daylight bulbs and floor lamps. Adding light-colored throw pillows and blankets helps offset dark furniture, while a neutral area rug really brightens up any room!
  • Need to hide the view? If some rooms face a brick wall (or your neighbor's bathroom), use semi-sheer curtains to hide the view. These types of curtains let some light in while obscuring the view outside.
  • Don't forget to look outside! The front exterior shot sells your home's ‘curb appeal' to prospective buyers. To get the best exterior shots, you need to first pay attention to what's happening in front of your home by removing garbage cans and collecting dead branches or fallen leaves. An even better strategy is to schedule your gardener so to come by and cut the grass as close as possible to the date of the photo shoot.

Implementing these tips will help you make sure a property is ready to put its ‘best face forward' for the camera! In a future article, I'll provide some real-estate photography tips to help you get the most during the photo shoot and make sure you get best shots! See you soon!

Comments (4)

Deborah Burns ~ Seattle Real Estate Agent
Realty Executives -BRIO - Seattle, WA

Good list Justin, of things to do to make sure the home has good photos.  I am always surprised when I see bad photos (it's really the home) on-line, how are those poor photos going to make a buyer interested in coming to see that house?

Nov 20, 2007 05:05 AM
Mike from MRIS
MRIS - Rockville, MD
Great advice Justin. One of the toughest rules to remember is to actually look through that viewfinder or LCD screen to see what that final picture will look like. I can't tell you how many times I've shot a room only to get back and find some out of place toy on the floor, item on a counter or a garbage can that just shouldn't be there. I think our brains tend to overlook some of that stuff when we are looking at a room. 
Nov 20, 2007 05:07 AM
Amy Hunter
Hearth & Home Videos - Sudbury, MA

Justin, these are all good ideas and are what a seller should be doing for every showing - staging their home to show it at its best. 

As someone who does Real Estate Photos and Video Tours I can add:  do not plan on cleaning or rearranging furniture once the photographer/videographer is there!!!   Sellers should have the house prepared for the appointment time, and any major staging or redecorating changes should have been done prior to that in a session with their listing agent.

Mike - your point about overlooking an odd item on a counter or the floor is true - I don't know why it is so easy to see it but not "register" it.  I find I have to really make myself consciously scan the area for miscellaneous items that should be removed.

Amy Hunter,  Hearth & Home Residential Videos   www.rezvid.com 

Nov 29, 2007 03:49 AM
Gene Allen
Fathom Realty - Cary, NC
Realty Consultant for Cary Real Estate
I try to do that ahead of time but my sellers don't always have the same vision of clean and clutter free as I do.  Once you take the picture you can edit some stuff out but other times you can't.
Dec 01, 2007 03:06 AM

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