How Much Will You Cut Your Commission If I Find a Buyer?

By
Real Estate Broker/Owner with J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY License # 49FA1074963

Welcome matEvery so often I get a call from a home seller asking me a variation of this question:

What will the commission be if I find my own buyer?

It could be a seller client or someone considering listing their home with my company. Typically, the discussion that follows reveals that the questioner

  • either wants a complete exemption from commission because it is "their" buyer or:
  •  a steep discount because they think most of the work is now done. 

This shows a fundamental lack of understanding of the role their broker plays in the sale of their home. 

To backtrack: In 2004, a person could make an offer on a home, get it accepted, and get a mortgage in 30-40 days without much effort or hand holding from their agent. I know this firsthand; I was a loan officer from 2001 until about 2005 when I started my company. It was so easy to get a mortgage back then that it was almost scary- there were no income loans, no documentation loans, and all sort of other programs that required a pulse and little else. If a person liked a home and wanted it, you sent them to the mortgage broker down at the corner, left them alone, and they moved in 60 days later. All that was needed for a house to sell was a person that liked the place. 

Since the housing downturn, the pendulum has swung the other way. Banks are so cautious and strict in their underwriting that even seemingly well qualified people have a hard time getting to the closing table. The scrutiny from bank underwriters not only borders on suspicion, sometimes it feels like they are looking for an excuse to avoid lending the money.

In this climate, finding the buyer is just the beginning of the work. Not only are the banks more cautious, buyers also proceed with far more trepidation and hesitation than they ever did in years past. Even when people simply love a house, I have seen deals implode over draconian underwriting or buyers who have gotten spooked over a seemingly easy to fix problem on the seller's side, such as an open permit or high radon reading. 

Super Bowl Champion Eli ManningToday, an accepted offer is anti climactic. Once a buyer makes an offer, we have to navigate an obstacle course of home inspections, attorney haggling over contract verbiage (which can drag on for weeks here is lawyer happy New York), appraisal issues, title concerns, commitment conditions, challenges to get a clear to close and a ton of other possible "gotchas" that we often doubt a closing will happen until all parties show up. 

No sane person dislikes saving money. I sure don't. But if a seller has a cousin or a neighbor they run into at the store who expresses an interest in their home, they should immediately refer them to their agent and ensure that the deal has the best chance of closing. You never as a seller want to compete with your own agent. It is tempting for some to think that they can "save" by bargaining their agent to a lower (or no) commission by procuring their own buyer. But the skill set that it takes to carry that buyer over the finish line is far more than most regular folks possess. 

There are rare cases when a seller might have a solid buyer lined up where an exclusion could be negotiated for a reduced commission IF the buyer is a quick knockout punch. But the sort of prospect who can truly close quickly with no time on market or the associated expenses is rare. Often the the seller is seduced by mere interest, as if it were 2004 again and all they need do is send their prospect down the street. In this day and age, that doesn't occur much. In a transaction the magnitude of selling a home, the best thing to do is have your professional do the job, and rest assured that you are getting what you paid for. 

If you want a do it yourself project, build a go-cart. For real estate, use your broker no matter where the buyer might come from. 

Comments (78)

Gail Robinson
William Raveis Real Estate - Southport, CT
CRS, GRI, e-PRO Fairfield County, CT
Phil - I had a client ask me to lower my commission because I found a buyer for his home so quickly. I told him I wouldn't charge twice as much if it took a year to sell his home, so I wouldn't lower it because it sold quickly.
Feb 08, 2012 12:29 AM
Richard Weisser
Richard Weisser Realty - Newnan, GA
Richard Weisser Retired Real Estate Professional

Phil...

You are preaching to the choir here! Many sellers do not fully understand what we do, and this post really goes to the heart of the matter.

Feb 08, 2012 12:40 AM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Phil, sellers don't realize finding the buyer is the easy part of the transaction. In effect your Exclusive Right to Sell listing is nothing more than a Exclusive Agency listing. Plus you will end up doing all of the work to close the deal anyways.

Feb 08, 2012 12:48 AM
Dylan Taft
Dylan Taft Broker/Owner Taft Street Realty, Inc. - Woodstock, NY
Ulster County Area Consultant

With the majority of agents not even capable of handling the sale of home, what makes the average homeowner think they can do it?  Great post and, unfortunately, an all too common thing that happens in real estate. 

Feb 08, 2012 01:30 AM
Doug Rogers
Bayou Properties - Alexandria, LA
Your Alexandria Louisiana Agent

I have a listing where the owner was going to sell to his brother in law. The home is now under contract with a different buyer. It seems the brother in law had a FICO that would not allow the financing of a nice meal, much less a nice home.

Feb 08, 2012 01:31 AM
Chuck Carstensen
RE/MAX Results - Elk River, MN
Minnesota/Wisconsin Real Estate Expert

Very, Very well said. The other thing is that if they had a buyer now, they would have a buyer. After its listed it really needs to be all in the hand of the agent.

Feb 08, 2012 01:40 AM
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

I always consider comments like that to be a joke.............would you ask the dentist to cut his fees???

Feb 08, 2012 02:07 AM
Michelle Fradella-Barfuss
Broker, Marketing Coach, Trainer - iPro Realty Network - Salt Lake City, UT
Author of "Top 10 Mistakes Agents Make When Market

If this comes up in conversation during a listing - you'd do best to just walk away.  Trying to cut you at the beginning only leads to more trouble along the way.

Feb 08, 2012 02:21 AM
Bill Dandridge
MKB, Realtors - Roanoke, VA
GREEN, ABR, GRI, EcoBroker

I understand that I am in the minority here, but I have a current client whose house I have listed, and I told him that I would give him a 1% discount in total commission if I write the offer for a buyer. I made an exception for him.

As a rule though, you make a stong point here, J Philip! Thank you.

 

Feb 08, 2012 02:45 AM
Joni Bailey
101 Main St. Realty - Huntsville, TX
Your Huntsville / Lake Livingston Area REALTOR®

Wow! GOLD STAR worthy FOR SURE! I'm printing this bad boy! Thanks!!

Feb 08, 2012 03:28 AM
Valarie Swanson
CENTURY 21 Award - San Diego, CA
San Diego Real Estate

If it were only as easy as finding someone who wants to buy the house. I agree with you, getting an accepted offer just means you get to play, it doesn't mean you won the game.

Feb 08, 2012 03:31 AM
Brian Park
Danville, CA

Now is a great time for your post, there seems to be a trend in agent thinking about the real value they bring to a sales transaction.

The real question is the seller providing a real ready, willing, and able buyer that they obtained on their own. As John Elwell noted, many of these prospects that a seller "finds" are people that were "hijacked" from our marketing efforts. I remember one seller an agent of mine agreed to discount for with a buyer the seller "found". The buyer came into the office to write up the contract and the seller was due in about an hour later to sign.

I asked how they found the home and they said they went to the advertised Sunday open house and it was very busy so they decided to come back later but didn't get back there and put it on their list to inspect later. By chance they were driving by a few days later going to a friends house and stopped and knocked on the door and asked to see the place and the seller obliged even though the listing agent had covered this subject.. They told the seller about Sunday but after they finished looking they said they wanted to make an offer and even stated a price, the seller said he would handle the details and get in touch with his agent to do the paperwork. So the seller"hijacked" the buyer. I honored the discount the agent had given, and the agent added the buyers to his past clients database and they gave him future business.

We then adopted the policy of discounting the same amount as if another agent had given us the referral and explained it to sellers that way if they pushed us for such a discount . That they would get the same amount as a professional agent providing us with the buyer lead but it must be a buyer obtained by their efforts only, the same as a professional agent and that we still had to do everything a buyers agent was responsible for in the transaction, the same as we would when we get a referral from another agent.

I also liked Gail Robinsons answer to the request for a discount for a quick sale. Was asked that a few times and my response was "Well from where I stand, I think I should get a bonus for doing my job so well and efficiently but I won't ask for one, I'll stick with what we agreed to." I Loved the look on their faces. And that request is usually asked for after the contract is signed but before the escrow is handled and has a chance of turning into the escrow from hell so not a great time to ask.

 

Feb 08, 2012 05:56 AM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

I love that last line...If you want a do it yourself project, build a go-cart. For real estate, use your broker no matter where the buyer might come from.

Feb 08, 2012 05:58 AM
Bryan Robertson
Los Altos, CA

As far as I'm concerned, if a seller finds a buyer that's just the start and I'll work with them to get the deal put together.  However, the commission is what it is and I won't cut it just because a minor aspect of arranging the transaction has been conveniently resolved.

Feb 08, 2012 08:34 AM
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA

J. Philip:

This exact scenario happen to me once.  I reminded my seller that he had signed a listing agreement and what he was asking was not covered in the listing agreement.  My broker agreed that I could discount the commission but he was not happy with the discount.  Other sellers have referred buyers to me without asking for any consideration. 

Feb 08, 2012 09:15 AM
Mike Cooper, Broker VA,WV, MD
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

J. P., I don't hear that often, but it does show up now and then.  I normally run when potential listing starts out that way.  I can only see a long list of reasons why they should get a discount coming.  

Feb 08, 2012 12:24 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

J. Philip - I think so many people don't understand just how difficult it can be to get a deal closed these days.  You've done a great job explaining it.

Feb 08, 2012 02:27 PM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

Not only that, but we run a business.  The countless times when deals don't come together and we don't get paid is all calculated (at least for me) in my over-all working budget.  If I go to Ace Hardware store and pick out a hammer, I don't ask them for a discount because I didn't use their store employees to help me pick out the hammer.  They charge a price for the hammer because it's ALL encompassing for them.  

Feb 08, 2012 02:51 PM
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes

There is still a LOT of work to be done -- and maybe even more if they did find the buyer -- don't discount -- our 2 cents.

Feb 08, 2012 02:58 PM
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

There is the exclusion for the first week only if the seller finds the buyer. Otherwise, it is agreed as exclusive states since we have spent marketing dollar and time to generate interest for the listing.

Feb 09, 2012 06:10 AM

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?