Real Estate Broker/Owner with North Shore Suburbs & Chicago Real Estate

ColleaguesToday, I noticed that ActiveRain is having a webinar called “Dominate With Facebook” – learning how to use Facebook as a lead generator.  This prompted a discussion with one of my friends about Facebook and the potential benefits of using that social media platform for professional incentives.  So, after checking out my Facebook page, I received the above-referenced text message from my friend, which honestly described her assessment of my situation.  You see … I have a grand total of 62 friends on Facebook.  Actually, I only had 60 friends until 2 ActiveRain colleagues friended me recently (thanks, guys!)  The bottom line is -- I guess I’m just not much of a Facebook person.  Sure … I opened an account a couple of years ago like most everyone else.  I friended a few people I knew, a few people I knew friended me, then I posted a couple dozen vacation photos and poof -- I was officially on Facebook!  Basically, that was about it.  Except for the occasional birthday greeting or response to a posting on my wall, I just don’t use it very much.  Should I be using Facebook more?  And, is my friend correct … do I need more Facebook friends?

Looking over my list of 62 Facebook friends, I see a handful of close, personal friends, one brother, dozens of acquaintances, and a few real estate colleagues.  Oh --- and I’m embarrassed to say that I don’t even recognize 2 Facebook friends at all.  Not only do I not remember them, but I certainly don’t remember where I met them.  And, I guarantee that if I don’t recognize 2 Facebook friends now, I probably won't recognize 1 or 2 more by next year at this time.

Is it really that important to have hundreds, or even thousands, of Facebook friends?  Typically, I never think to send friend requests to people I meet while networking or through casual business encounters.  Other than staying connected with friends and family, does having gazillions of Facebook friends ever turn into something more -- such as legitimate “business connections?"  Is it more impressive for potential clients or business associates to see that you have lots and lots of Facebook friends?  I must admit that I’ve never looked at Facebook as a business tool before.  But, what do I know?  I had never heard of ActiveRain -- nor wrote a single blog -- until 4 months ago either.

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Carie Shapiro
North Shore Suburbs & Chicago Real Estate - Evanston, IL

Cameron:  The webinar was this morning ... maybe it's available for review now?

Stella:  LOL!  I think you might be right :)

Mary:  Thanks for sharing your FB experiences :) As you described, it sounds like the business page works for some people and not for others.

Cynthia:  Sounds like we have much in common :)

Lisa:  Glad to hear Internet marketing works so well for you!  Thank you for sharing your experiences :)

Luis:  Good for you!  I need to look into the FB business page.  And, I agree ... FB is just like everything else -- you need to stay on top of it to see results!

Jo:  After reading some of these comments, I'm realizing that I didn't fully understand the purpose of having separate personal & business FB pages -- and the potential for each.  I do now :)  Thanks for sharing your views!

Tammy:  Thank you so much for the explanation of how FB works for you.  And, congratulations on the happy ending ... as you said, that's how it works!:)

Connie:  Thanks for sharing that information.  Sounds like we have a lot in common too :)

Michele:  Thank you for telling me about your experience with FB.  Not only have I found out about setting up a business page separate from a personal page, some people also have more than one business page just like you!  Also, I've heard about Google+ so I guess that is next :)

Feb 08, 2012 12:48 PM #32
Carie Shapiro
North Shore Suburbs & Chicago Real Estate - Evanston, IL

Kimberly:  Sounds like the webinar was really informative!  And, as you said, FB is for building relationships and staying in touch ... so, why not use it for both personal and business relationships :)

Bud & Beth:  That class you are taking sounds great!  Right now, I could use a social media class with LOTS of homework myself :)

Joni:  Great to hear that FB has worked well for you ... including some business too!

Rick:  You sound like a great resource for all your FB friends :)  How wonderful to have someone post links to all the cool stuff happening in and around town.  I like that a lot!

Paula:  Sounds like you and Rick use FB mostly for personal -- but link people to localism stuff which connects back to you ... nice :)

Richard:  Thanks for your comment ... I hope they will put the webinar online too.  Sounds like it was very informative!

Mike:  Thanks for sharing your FB experience.  I've heard a lot about the FB business page and perhaps that's something I should investigate.  Might be worth a try :)

Eric:  Not just a little bit ... there is A LOT of technology I could catch up with.  And, I hope I can catch up, too :)

Eric:  I now realize that you can keep your "personal space" separate by starting a business page.  Who knew? :)

Ken:  It hasn't been so far, but the more I'm learning ... who knows? :)

Feb 08, 2012 01:11 PM #33
Carie Shapiro
North Shore Suburbs & Chicago Real Estate - Evanston, IL

Erica:  I've learned so much more about FB just from the comments on this blog!  And, I know there are many other social media forums out there that I can learn about too :)

Joy:  Yes, the more I'm finding out about FB -- the more I understand that it can be a way to stay connected on a personal level -- while offering the ability to build business relationships.  I just learn so much here on AR :)

Brian:  Nobody likes "in your face" Facebook friends, that is true :)

Feb 08, 2012 01:19 PM #34
Laurie Clark CRB Angel Realty LLC Your Monument Realtor 719-502-6572
CRB-CCSS-ASD-HBS-RSD-Denver Short Sale Agents - Monument, CO
Angel Realty, LLC

Congrats on the feature! Personally, I have a fan page for my business and my self as a professional. I also have a personal page for friends and family. I prefer to keep the two separate. I think that how much you use Facebook depends more on how active you are with social media. Thanks for sharing and have a great week.

Feb 08, 2012 01:23 PM #35
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

I find FB a great place to connect with my past clients and soi. 

Feb 08, 2012 01:31 PM #36
Debi McKamie
McKamie Real Estate Services, LLC - Meridian, TX
Realtor®/Property Manager

I listened to the Active Rain webinar today.  I have a personal page and a busines fan page.  I don't spend a lot of time on Facebook and often wonder how the time spent there can possibly benefit my business.  My broker is a big advocate of facebook and keeping your name out in front of others, so I do try to spend some time on FB.  All social media sites are just another avenue to generate leads. 

Feb 08, 2012 01:35 PM #37
Eric Everett
Keller Williams Realty Heritage - San Antonio, TX

FB is tough for me.  I want to use it as a tool to drive business to my website, but I think I should build business pages to do that and seperate the two.  9 personal, 1 business post?  Makes sense.

Feb 08, 2012 01:48 PM #38
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Carie, I don't think we should have to worry too much about how many "friends" we have on FB... I'm not sure how many I have but I know that there are many that I actually don't even know and befriended for other reasons.  Having said that, I'm not putting stuff on FB that is overly personal.  I do find it useful to "touch" those people that I normally don't interact much with in other ways.

Feb 08, 2012 01:54 PM #39
Mike Yeo
3:16 team REALTY - Frisco, TX

Carie - I don't think you remember me from the December get together but it was nice to meet you. In this day and age, marketing can come from any medium. Congrats on your featured post.

Feb 08, 2012 03:04 PM #40
1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

I don't even know how many friends I have on FB...  I do think it's possible to have to many to connect with.

Feb 08, 2012 03:39 PM #41
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA


I have a facebook site, but I rarely even go to it.  My facebook business page is where I spend what little time I devote to facebook.  I do post every day, not always about real estate.  It is where I write about my cities and the things going on there.  I have only had my facebook site for 6 months and my business page for 2 months, so no business has come from either page.

Feb 08, 2012 05:13 PM #42
Iris Stuart
none - Santa Rosa, CA

Great post Carrie, very timely.  I've been considering inviting my past clients to friend me on both FB & G+ so we can stay in touch.  After reading the comments to your post Carie, I've decided that's a good idea.

I have both a personal page and a business page for my online jewelry business, but I haven't set up a business page for my real estate yet.  I'm not sure about all the changes FB has been introducing so I'm holding back.  I don't know how many friends I have on FB but I know I need many more people in my circles on Google+.   I prefer using G+ for business but admit that I spend more time on FB right now.  After my friends & family gravitate to G+ I'll probably use FB less.   

Feb 08, 2012 05:14 PM #43
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

Everything in good time. Once you master ActiveRain, then you can go on to FaceBook, Google Plus and the rest. And then start all over again because it will all change.

Feb 08, 2012 05:33 PM #44
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Carie--I have a FB fan page for my business and I continuously "feed it" with useful posts.  Other than that I am not a huge FB fan and rarely follow anything on my person page. 

Feb 08, 2012 05:37 PM #45
Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Carrie, I could have written this same post as could most of the people that made comments. Some people just have a sense for making it work, and the rest of us can just say we're on Facebook.

Feb 09, 2012 12:28 AM #46
Carie Shapiro
North Shore Suburbs & Chicago Real Estate - Evanston, IL

Laurie:  Thanks for your views!  I've learned here that many have separate pages for personal and business.  And, I'm definitely learning a lot about FB I didn't know before :)

Joan:  Yes, FB has made staying in touch with everyone so much easier :)

Debi:  Yes, in this business, keeping your name out there is very important!  And, these days, there are so many places to do that -- FB is just one of them.  You never know where the leads will come from :)

Eric:  I am finding the same thing -- keeping separate pages for personal and business.

Silvia:  With 62 friends, thank you for saying we shouldn't worry about the number of FB friends we have :)  And, I agree with you -- although I don't use it too much, FB sure makes it easier to stay in touch.

Mike:  Of course I remember you!  Hope you're doing well :)  And, I agree ... with so many marketing opportunities these days, you never know where the leads will come from.

Judi:  I agree ... when I see someone with 1487 friends I wonder how they manage to stay connected them all :)

Evelyn:  Thanks for telling me about your FB experience!  It seems like having separate personal and business pages is the way to go!

Iris:  Thanks for sharing your views and experiences with FB.  Like you, I am learning about Google+ as another option too!  And, there sure are a lot of options :)

Sandy:  Your comment made me giggle :)  Isn't that so true ... everything changes so fast that it's a constant learning curve!


Feb 09, 2012 03:06 AM #47
Carie Shapiro
North Shore Suburbs & Chicago Real Estate - Evanston, IL

Janet:  Thanks for telling me about your experiences with FB!  I'm going to check out how to set up a FB business page and then how to feed it with posts.

Ed:  I like the last line of your comment:  "Some people just have a sense for making it work, and the rest of us can just say we're on Facebook."  So true :)

Feb 09, 2012 03:11 AM #48
Marge Piwowarski
Phoenix AZ Horse Property - Phoenix, AZ
Phoenix AZ Horse Property, LLC

I like facebook and nearly all my extended family is there.  I don't like the recent changes and don't  think much of facebook as a lead generator. 

Feb 09, 2012 03:39 PM #49
Carie Shapiro
North Shore Suburbs & Chicago Real Estate - Evanston, IL

Marge:  As you said, it seems that most still favor FB for staying in touch with family/friends.  Thanks! :)

Feb 10, 2012 03:04 AM #50
Russell Lewis
Realty Austin, Austin Texas Real Estate - Austin, TX

Carie, I am rethinking my FB membership too. I really enjoy interacting with others and have actually met a numebr of new "friends" because of si,milar likes and hobbies etc. However I probably only know 20% of them!

Feb 16, 2012 12:38 AM #51
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