How Do You Spend Your Marketing Budget?

Reblogger Yvonne Burdette-Van Camp
Real Estate Agent with To Buy and Sell Real Estate, see me at Southwest Missouri Realty 2006029544

This is an interesting contest that should produce a wide range of answers to the age old question of how do you spend your marketing budget.    Takes about 15 minutes and you are granted 500 points.    

Original content by ActiveRain Real Estate Network

Who what where when whyThere are no shortage of great products out there for a real estate professional to use in their business. (There are no shortage of crappy products either, but that's another point entirely) Almost every day it seems a new technology is introduced that promises to add revenue to your bottom line.

But what are you actually spending money on in your business? And how much?

In 2011, we polled our members to give us a look at what 'Rich Real Estate Agents and Poor Real Estate Agents' were using in their business as a way to compare top producers and their behavior with those agents who make less than $30,000/year. Now we'd like to dive inside the products you use to market your business and try to understand how your spending is impacting the results you see in your business.

We hope that you'd be willing to share with us what you spend your hard earned money on and how those tools help drive your bottom line. Every day agents are faced with the decision of what products to incorporate and how much should I spend on my marketing and the technology driving your business.

Does the $179 you are spending on your IDX website make sense? Should you be using a Craigslist posting tool in your business? Should you pay for a good one? Are other agents getting value from spending money every month doing direct mail marketing? How much do they spend? Do you spend money on pay-per-click marketing? How much are others spending?

You could literally whip yourself into a frenzy coming up with questions as they relate to where to spend your marketing budget. Often, the answers are hard to find.

The collective experiences of the members of ActiveRain are highly valuable. One of our goals has been to gain a better understanding of how to harness those experiences for the benefit of the entire community. This is the third broad survey we have conducted of the members of ActiveRain. We are getting better with each effort at collecting this data and presenting it back to you in a fashion that allows you to utilize the data to make more informed decisions for your business. We want to take the opportunity to thank you for sharing your experiences with us.

Each members of ActiveRain that completes the survey will be awarded 500 points for participating. Make sure you fill in your user name at the end of the survey so we can get your points awarded. In addition, one participant will be selected at random to receive a $500 Amazon gift card.

Real Estate Marketing Survey

(Disclaimer: The answers you provide in the survey will not be used to market products to you and your answers will remain confidential)

*Please note bonus points will not be automatic but manually added in the near future.



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Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Did this one as soon as it came out.  Not a bad pol and it went really quick.

Feb 07, 2012 02:48 PM #1
Cameron Novak
The Homefinding Center - Corona, CA
Featured Corona Real Estate Agent Team

Very cool.  I'm wondering the result will be posted and when/where.  I'm interested to see the results.

Feb 07, 2012 04:20 PM #2
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA

DIRECT-mail TARGET marketing 4X annually.  I mail different *usually one of my blogs * 3-panel brochure to 350 to 400 owners of DESIRABLE rental properties (areas) who live outside of our area.

I do this routinely and last year I got a call from CO owners who has 3 local rental properties they self-managed long distance and KNEW they were loosing $$$ on their low rents and over-priced repair costs.

I started with one townhouse, then had their LARGE, desirable SFR within 4 months and he called me yesterday and has CASH to purchase another local rental listing.

Feb 07, 2012 10:46 PM #3
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Yvonne Burdette-Van Camp

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