For the past year, I have been writing posts primarily about The Pinehills (the community), The Green Company (my employer), and the product we sell (Fresco homes). Lately, I have not been as consistent with posting as I would like to be, due in part to the gradual loss of my writing style. I lost my voice!
As an independent agent, it was easier to write for myself and my business. I picked my niche and targeted a specific community. I wrote market reports, general information about the surrounding community, featured local businesses, etc.
When I became an employee vs. an independent Realtor®, writing became a little more complicated for me. It shouldn't have, but it did. The Green Company has been very supportive with my blog. However, now that I am working within The Pinehills I had to be cautious not to write in a manner that might give the impression that I was writing FOR The Pinehills, rather than about The Pinehills. I do not write for The Pinehills.
I had to think too hard about the titles, and the message I was conveying. Writing was becoming laborious, and it was coming across in my post. Boring!
Judy needs wants to get her voice back! I have decided that I am going to stop trying to SELL you something, and start trying to TELL you something. All right, maybe that's a bit extreme. You can't take the "sales" out of a salesgirl! I will still mix it up with content about The Green Company Fresco homes, the neighborhoods in which we are currently building, and of course about The Pinehills and the surrounding community.
Welcome to Judy's Journal. This is my blog, written by me with a new theme and the same great attitude!
I will continue with the contest "Pinehills, In or Around for 365 Days" with a slightly different format and a new title - "The best of Judy's Journal". So stay tuned.
Copyright© by Judy Jennings - All rights reserved. Judy has a new voice!


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