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Buyer Concerns Under-represented: Media to blame among others

By Keith Stoller

Services for Real Estate Pros with Keith Stoller Tax & Business Solutions CTEC# A120678

November 21, 2007 03:02 AM

Food for thought: The NAEBA was quoted as saying in a recent acticle that local news outlets too often don't abide by journalism's code of ethics if much of their ad revenues stem from the real estate community. 'Unbiased or broad based news coverage can difficult for media outlets that don't want to alienate advertisers, says NAEBA.'

Their advice was to advise consumers to 'look for advertisements disguised as news stories and see them for what they are, be aware of the limitations of smaller, local media outlets supported by real estate ad revenues and take time, over time to examine a media outlet's editorial content.'

RealtyTimes.com recently raised related issues in "Finding News That Really Hits Home".

What do you think?

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Dave Woodson

Dave Woodson - Chesterton, IN

Not the Average Agent

LOL, last night I was watching Journeyman on my tivo, and the lead character had a story about some condos in an over built area and that running that story would drive the saleman nuts and make it harder for them to sale real estate ads. The publisher loved and ran the article. I know most people do not do that, but wouldn't it be great if some articles were run to make sure we had an informed nation.

Nov 21, 2007 03:09 AM

Susan Walters

Keller Williams Realty, Ann Arbor, MI - Ann Arbor, MI

Good point Keith. I think nearly every "news" story is biased by those financially supporting a publication or other media outlet. Buyer beware, reader beware. Pull your information from many sources and make up your own mind as to where the truth and hype begin and end. It's just like writing that research paper in high school but the stakes are higher now.

Nov 21, 2007 03:11 AM

Buyer Concerns Under-represented: Media to blame among others

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