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ActiveRain - Sidebar Content * Put your RENTAL LISTINGS Here!

Reblogger Wallace S. Gibson, CPM
Property Manager with Gibson Management Group, Ltd.

You can put your rental listings on the SIDEBAR of your AR blog..I have 3 of my listings in the SMALL postlets html and my NASCAR glitter flag - I found it somewhere and it took me an hour to get it there! It's STAYING!

Original content by Craig Daniels

In your ActiveRain blog, there are quite a few customizable elements that you have control over. It is like moving into a house though, there are so many things on your "to-do" list that you start with "first-things-first" and then eventually you get to the other things. So in AR, you probably start right away with your profile page. Perhaps you pick a background color or image for your blog. Eventually, you create a nice looking header graphic. Finally you start noticing "everyone else" has little widgets and gadgets and gizmos over there on the right hand side in what is called the sidebar. You say, hey! I want that too! This post is for you when you are ready for that step.

The sidebar starts at the top with your portrait and basic contact information. Underneath that is the all-important subscribe button. The next area of the sidebar (from the subscribe button down to the links area) is all yours to do as you please!

When you go to your "My Home" dashboard screen. On the left you will see the "Settings" menu. Go there and notice that there are four main boxes that you can fill in (Blog Title, Blog Description, Blog Description/Text Version, Signature). What you put into the "Blog Description" box is what shows up in your sidebar. You can simply type in some descriptive text (in plain text mode) about you and that is good thing to do for starters. However, in order to do badges, widgets, and gizmos you are going to have to paste in little snippets of HTML code.

Before I go into the HTML stuff, let me stop and mention the Blog Description (text version) box. What you want to write in there is what you want Google to know about your blog. This information is set in a backend meta tag "description" and so is not visible. However, take a little time and write a few lines of google-centric targeting about what your blog is about and keep in mind keywords for how you would like to be found.

OK - now lets move on to the visible part. The side bar gives you an effective area of 218 pixels. If you exceed that, it will overflow the edge and look not so nice. So when you go out and get code for widgets, try and pick the version that is that size or smaller (widgets usually give you options for size variations). In this post I'm not going to list all the widgets out there but some examples are Facebook, Twitter, Realbird, YouTube, etc, etc) As you browse others' blogs, you will get the idea of ones that are nice and you also want to get. The basic concept is... a widget is a preset block of HTML code that you copy/paste into your blog. You don't have to understand the code, just copy it and use it. If you have multiple widgets, you will have to understand just elementary HTML to see where one widget ends and the other starts. That way when you want to cleanup your sidebar (e.g. change the order of widgets or remove one) you will know where to start and end your editing at. You might at this point get the sense for this is not for the faint-hearted so if that is you, simply stick with this box as plain text - just write out the words that you want to describe you and your blog.

Finally, in this post, I want to share how to add to the sidebar a badge or graphic of some sort that is also a hyperlink to something. Let's take for example my twitter bird graphic that launches you to my twitter page.

You need to generate HTML code on your own that you can paste into the sidebar. This is one simple way to do that. Start a new TEST post in draft mode. In that post, upload and insert your graphic and attach a hyperlink just as you are familiar doing when you write blog articles. Save the post (in draft mode of course, otherwise people are going to say what is that??) Note: you need to save the post to switch between normal and HTML views without losing your edits. Also you want make sure that the graphic you uploaded becomes permanently saved on the AR servers.

Now go back and edit the post and click over into the HTML view. Highlight the HTML code that begins with the tag and everything between that and the ending tag -- you will see the tag reference in the middle of all that. Copy that code to your clipboard and then head over to your settings page and paste it in. Voila!

HTML code is not difficult when you understand a few basic principles. I'm going to save HTML instruction for other posts, but if you already know the basics you should be fine. I would recommend that when you are modifying your sidebar with new stuff, you may want to select all and save the text somewhere in case you get all tangled up and need to "restore previous" :)

My final recommendation for the sidebar is do not go overboard picking every widget known to mankind there. This is only distracting. Find a few select ones that are truly useful and ones that a consumer who finds your blog might appreciate!


About the
Author
  is a Technology Manager residing in NYC who specializes in applied technologies in the fields of Architecture and Real Estate. Craig focuses on finding the best uses of tech as can be used to help a business be more successful. He is keen on always seeing the perspective and viewpoint of his audience and he tailors his teaching to be easily understood. He teaches by means of this blog, by means of regular webinars, as well as one-on-one remote sessions with persons located throughout the country and beyond.

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Wallace S. Gibson is a Certified Property Manager with over 50 years of property management experience and expertise.  She maintains a specialized property management business in Central Virginia serving Albemarle, Greene, Fluvanna and Louisa counties  

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Comments(8)

Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Lifting up the hood and knowing HTML won't bite you and if it does on the learning curve, you've had your all your SEO shots. Good advice to help side bars get tweaked, wired up.

Feb 08, 2012 10:31 PM
Tracy Oliva
West USA Realty - Arizona - Fountain Hills, AZ
The Oliva Team Arizona Agents

THIS IS A GOOD Idea.any were you can advertise for free is great. Good luck with this and good luck in 2012.   E

Feb 08, 2012 10:46 PM
Rob Thomas
Prestige Homes of The Tri Cities, Inc. CALL....423-341-6954 - Bristol, TN
Bristol TN-VA & Tri Cities Agent, ABR, GRI, e-Pro

Wallace ....that's a great idea and reminder ...Thanks!

Have a great day!

Feb 08, 2012 10:46 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I have my listings in the side bar of AR blog. Good advice .

Feb 08, 2012 11:10 PM
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

This is indeed good advice and something I am going to have to do with my listings. I don't do rentals.

Feb 09, 2012 01:51 AM
Than Maynard
Coldwell Banker Heart of Oklahoma - Purcell, OK
Broker - Licensed to List & Sell - 405-990-8862

Great, thanks for pointing out how even further behind I am in geting my AR stuff set up correctly. :-(

Feb 09, 2012 04:28 AM
Sheila Newton Team Anderson & Greenville SC
Berkshire Hathaway HomeServices - C. Dan Joyner - Anderson, SC
Selling the Upstate since 1989

thanks for the reblog.. Craig always has some great advice... I love his blogs

Feb 09, 2012 03:14 PM
FN LN
Toronto, ON

Hi Wallace - The sidebar is a very effective use of additional real estate for listings, both sales and rentals.

Feb 09, 2012 03:25 PM