In spite of the fact that this is the fourth best year in closed escrows since the statistics have been monitored, starting in the early 1950s, most people consider our real estate market very slow. The fact of the matter is that the 2004 and 2005 numbers were so far off the charts that they have skewed the results. However, that does not dull the pain most feel if they are in any real estate related business.
So some enterprising individuals (or marketing misfits--you decide) have decided that their prudent action is to advertise their listings EVERYWHERE. I am sure that I am not the only one who gets e-mailed flyer's pushing properties at the other end of the country, or in other countries for that matter.
I can't remember now, was it 50 or 100 calls I got last week asking about beach-front property in Mexico or upscale Condos in Florida? (NOT.) Naturally clients are going to call a Sacramento area REALTOR for that information! So why tie up my e-mail and waste my time with this nonproductive rubbish? The Internet is a wonderful thing that makes it easy to flood the network with volumes of data. Unfortunately, the quantity is there but the quality is often lacking. Isn't it time we called a halt to this spamming and focused on productive activity? As an industry we could set an good example for others to follow and generate respect from the public. Yet we treat each other without respect far too much of the time! From now on, lets think about if before we press ENTER!
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