Are You in Real Estate Sales? 7 Easy Ways to Stay Memorable

By
Real Estate Technology with IXACT Contact Real Estate CRM

As a real estate sales professional, it's so important to stay memorable while you're keeping in touchThis is a re-blog from a recent article in Inc. Magazine, called “How to Be the Most Memorable Person in the Room.” I thought I'd re-blog it because as a REALTOR®, you’re constantly dealing with prospects and clients so it’s so important to stay memorable and “top of mind.”

What really stood out to me in this article is the when the author, Christina DesMarais, states “Be interested in what’s going on in other people’s lives.” If you’re an avid reader of the IXACT Contact blog, “The Real Estate Contact Management & Marketing Blog” you’ll know that this is something we’ve always highly recommended.

Know the birthdays of your clients and their interests. Why? Because wishing them a happy birthday every year will “wow” them. And next time you pick up the phone and give a prospect or client a call, you can start off the conversation with something relevant to their life.

Before getting down to business, say “Hi John, how did that soccer tournament go?” or “John, I read about a new tennis league in Park City. Since I know you’re passionate about tennis I thought you may want to check it out.”

Use your IXACT Contact real estate contact management system to record the interests and birthdays of your contacts. You don’t have to have a memory like an elephant and your real estate CRM will remind you to wish a contact happy birthday when the time arises. Never underestimate the importance of a good piece of software for REALTORS®.

The article is below:

How to Be the Most Memorable Person in the Room

How will people remember you long after you’ve found success? You can only hope it goes something like this.

Within the last few years two very special men in my life died. They weren’t family, I didn’t see them often, and they had lived long, fruitful lives. But when they were gone it suddenly seemed to me that the world was missing something big. And others felt this way too.

Both funerals were standing room only. Family members gave eulogies that would break your heart—the lives of these men made a big impression on the people around them. In both instances, I looked around and thought to myself, I want my funeral to be like this.

Elloyd and Kenneth had been accomplished entrepreneurs and later in life, angel investors. The former founded a financial transaction processing company that today competes with the biggest names in banking, in spite of it only having 130 or so employees. And the latter spent much of his life as an international executive for several large companies before starting his own business and selling it for a premium when he retired.

So what exactly did these two men do to make such a large impact on so many people? In business and in life, they knew how to deal with people. Here’s what they did, and what you can do, too:

Be interested in what’s going on in other people’s lives. There’s something endearing about a curious soul. How much do you know about the lives of your business associates and employees? You don’t need to pry, but expressing a genuine interest in what’s going on outside of work with people can go a long way in the level of influence you have with them.

Really listen. When’s the last time you spent time talking with someone who was fully present? Technology often gets in the way of this. If you want to make an impression on someone, silence your phone and hide it away.

Be authentic. I recently met an entrepreneur who had it all together but was disingenuous. Nothing could have turned me off faster. Before he died Kenneth wrote a missive chronicling much of his life and one of his daughters read it at his funeral. His posthumous candor was moving and reflective of how he interacted with people during life. He was authentic and everyone knew it, so it set him apart.

Set a good example. At Elloyd’s funeral one of his daughters read an e-mail she had received from an employee who had never met him (because he was retired by then). In the e-mail, the employee said she could tell by the way his children ran the company and treated their employees that he must have been a very good man to raise them up the way he did.

Be happy. It sounds so simple yet cheerfulness is a quality that eludes many. After retiring Kenneth and his wife would watch old TV shows while eating lunch. His frequent (and loud) laugh was infectious. And one of Elloyd’s daughters, a lifelong friend of mine and now head of sales for the company he started, took on her father’s positive attitude, which is something everyone who now works with her appreciates.

Be generous with your money and time. Both Elloyd and Kenneth donated generously to worthy causes and other entrepreneurs with funding and mentoring. While coaching a fledgling business into success can be time consuming, it’s an investment that will be long remembered. I hear from founders all the time who effusively express gratitude to the mentors who steered them when they most needed direction.

Stand up for what you believe in. Kenneth had no qualms about asking a neighboring table at the country club to stop cussing with his daughters in earshot. And Elloyd believed wholeheartedly in the American Dream, believing that with hard work, a good idea and solid coaching, anyone could succeed.

At the same time, I can think of several people who’ve made lasting impressions on me for their bad behavior: A boss I had early in my career who was never available to talk, a former neighbor who was an unceasing braggart, a former girlfriend of my brother who was eternally negative.

I try to learn from them as well.

The original article in Inc. Magazine by Christina DesMarais can be found here.

You can sign up for a FREE 5 week trial of IXACT Contact’s real estate CRM now at www.ixactcontact.com!

Which part of Christina’s article did you enjoy the most?

Did you like this blog post? If so, please share it with others!

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Rainer
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Matthew Johnson
Keller Williams Premier Realty - Woodbury, MN

I like the "Be interested" part... ask great questions!

Feb 09, 2012 02:20 AM #1
Rainmaker
406,890
Rich Gaasenbeek
IXACT Contact Real Estate CRM - Toronto, ON
Real Estate CRM & Marketing Made Easy!

Me too! That one and also the "really listen" part - extremely important!

Feb 09, 2012 03:21 AM #2
Rainer
266,553
Kevin A. Guttman-Author, ReverseMortgageSpecialist
NMLS #384936 - Colorado Springs, CO
877-251-9709

This is timeless advice. Thanks for the reminders!

Feb 09, 2012 04:03 AM #3
Rainmaker
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Rich Gaasenbeek
IXACT Contact Real Estate CRM - Toronto, ON
Real Estate CRM & Marketing Made Easy!

No problem, thanks Kevin!

Feb 09, 2012 04:15 AM #4
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Rainmaker
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Rich Gaasenbeek

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