Google-bots Do Not Speak Real Estate

Real Estate Broker/Owner with Fathom Realty
Google bots don't speak Real Estate

Google-bots do not speak Real Estate, and they can’t read the words on Images. This is especially important to remember as you are creating information for your Real Estate Blog.  I’ve recently seen many agents who were in such a rush to just “put something out there” that they were publishing pages with a screen shot from MLS, illustrating (in their mind) what’s happening in their local Real Estate Market.  They are also copy and pasting the MLS description they wrote and pasting it on their Single Property Websites.

MLS only gives you a a few spaces for a description, and the other Real Estate Agents reading MLS understand 3BR 2.5BA – but that means NOTHING to the Google-bots!  Take the time to use REAL spelling in your description on the property!

“It’s Not Sunny and 72 Degrees Everywhere – Real Estate Is Local”

I totally agree with the need for agents to publish  Hyper Local Real Estate Information!  But just publishing a chart in .jpg or .png format, with a graph indicating something you think is important is NOT going to help you get the information seen by Search Engines (SEO)!  The thing to remember is that search engines cannot “read” the words and numbers on images.  They can only read the descriptions, titles and tags that you give your images.

  • Naming your image as 234908890.jpg is not nearly as good as “Distressed_Houses_Plano_Oct_2011.”
  • Images should always have the ALT and TITLE filled In – scroll over the image below to see why.

Download a Free ebook on Real Estate LeadsThe same concept applies to LINKS.  When you are linking to relevant anchor text, a little box pops up – do you make certain you have the Title complete?  Are you opening the link on a separate page that takes them away from your site?

Give Readers Directions!  Let Them Know Where You Are Leading Them!Filling in the Title is especially helpful if you are directing someone to complete a form, or asking them if they want to receive more information on your real estate market.

I was recently reminded that “Home Finder” means different things to different agents!  For some, it’s a service provided by their MLS.  A potential buyer indicates an interest, and you set them up to receive updates based upon their requirements.

For others… “Home Finder” means you are directing the potential home buyer to a spot on your website to search for homes!

Google-bots (and the other search engine spiders) don’t know the difference either! To get the most out of your Real Estate Blogging efforts, remember to complete each Title, each Alternate Text and no more than 120 words for a Description that is “readable” for images and links.  Give Clear Directions.

One More Tip!

If you live in an area that is regularly miss spelled, like Raleigh (that i before e thing) or your NAME is regularly miss spelled – you can sneak those miss spellings into the Title and Alt Text info.  Will someone who scrolls over it see that miss spelled word – yes, but it’s not offensive, and it will help you show up when someone puts the miss spelled word into the “Google Bar!”

If you have questions about creating leads from your real estate blog, or how to get your Listing seen by more eyeballs – contact me.  I’d love to help you and learn more about what’s working in your market! Are you on Facebook and Twitter?  Let’s Connect!

Article Originally Posted at Fathom Cafe - Goolge-Bots Do Not Speak Real Estate

Posted by

Josh Harley is the Founder and CEO of Fathom Realty. Josh is a serial entrepreneur, tech geek, innovator, disruptor, marketer, teacher, artist, U.S. Marine, and an Alaska-raised sweet tea fiend.

As the CEO of Fathom Realty, Josh helped earn Fathom a prestigious place on the Inc. 500 list of Fastest Growing Companies in the U.S. … not once, but three times in a row. Josh also made the Swanepoel Power 200 list of Trendsetters for 2017.

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Malcolm Johnston 02/09/2012 06:33 AM
Real Estate Sales and Marketing
Tech Corner
Christianity and Real Estate
Century 21 ActiveRain Bloggers
ActiveRain Guerrilla Marketing Station
real estate technology
seo real estate
search engine spiders
google and real estate
fathom realty

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Janis Borgueta
Key Properties of the Hudson Valley - Newburgh, NY
LIC RE Salesperson

Great info Joshua~ i have suggested .. now i need to come back and reread this again and implement more!

Feb 09, 2012 06:25 AM #1
Malcolm Johnston
Century 21 Lanthorn Real Estate LTD., Trenton, Ontario - Trenton, ON
Trenton Real Estate

Very good points Joshua, I am just starting to figure some of this stuff out.  Some of these things may seem unimportant to people who are unfamiliar with SEO, but since I have started dotting my i's and crossing my t's I have noticed a huge positive difference in how easy it is for people to find my stuff on the net.

Feb 09, 2012 06:25 AM #2
Malcolm Johnston
Century 21 Lanthorn Real Estate LTD., Trenton, Ontario - Trenton, ON
Trenton Real Estate

Oh, and I did "suggest" this post and I'm going to re-blog it so that the agents who read my blog can benefit from reading this information.

Feb 09, 2012 06:27 AM #3
David Spencer
Keller Williams Northland - Kansas City, MO
Show Me real estate in Kansas City

Great reminders and I have been guilty sometimes for expediency.

Feb 09, 2012 06:27 AM #4
Curtis Van Carter
Better Homes & Gardens Wine Country Group - Yountville, CA
Your Napa Valley Broker Extraordinaire


Thanks for some great tips. I don't put the title info in the links box and will do so in the future. cheers cvc

Feb 09, 2012 06:58 AM #5
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Hi Josh,

So should we be having the links "open in a new window" or "open in the same window"?  That part confuses me.  I guess I've been thinking if you have it open in a new window, if they close that window they are still on your page.

Great post!

Feb 09, 2012 01:13 PM #6
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Josh, now you've done it. I'm going to have to go back and read all your posts. Great info.

Feb 09, 2012 03:19 PM #7
Joshua Harley
Fathom Realty - Plano, TX
CEO, Tech Geek, Innovator, Disruptor, US Marine

DeeDee If you are directing them to YOUR information - it's pretty much one is as good as the other - however, if you are directing someone to another site - I would open in a new window so your information is still there (You are correct!)!

Feb 10, 2012 07:15 AM #8
John Mosier
Realty ONE Group Mountain Desert - Prescott, AZ
Prescott's Patriot Agent 928 533-8142

Tnaks for your post, Joshua.  I do most of the things you suggest, but I do not always put a title in the link. Don't forget the power of putting key words in the names of your photographs and other graphics.

Feb 11, 2012 03:06 AM #9
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