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Yes, expireds can be THIS easy

By
Education & Training with Borino Productions

These two emails from my students made me smile today -- and I wanted to share them with you. Not because it's about the Expired PLUS system, but because it really is a great INSPIRATION. It shows you that listing expireds really can be THIS easy. Check it out -- and get an expired this weekend!

expired listings happy real estate agentGet this .... another GREAT story using your system.... This one is close to my heart and very special...

Because I COULD NOT reach the sellers on the phone or at the door! I originally set the preview appt with the wife but could never reach her again after all the agents started calling - they simply got fed up.

I called and called and no answer.
I went to the door 3 x and they were walking around, lights on, garage door open, screen door open and still no one came to the door!

I just left the resume in the mailbox. 
Normally I would have simply given up and ditched them as a bad lead...  BUT...

I kept mailing them based on your follow up system and the letters you provided. By week 2 and after letter#2 ...  I got a call!!

The husband said "
Hey, I don't know what to say really but thank you man, you really get how frustrated we are."
 
I said "Excuse me? Who is this?" I had no clue who he was!
 
"Its Zane from so and so and we're thinking of listing the house again and your name is coming up over and over as #1 on our list"

 
So he asked when I could meet him AND since I only meet before 6pm he left work early that day to meet me.

WHEN I GOT THERE...

 
It was like they were in love with me! Like I was a rockstar - they just told me from HELLO -- "When we list the house do you want us to keep this or move that, what do you think? What should I do?" I was the expert!!

AND get this!! I never really spoke to them!!

 
I sat on the couch nice and relaxed, having fun and asking your questions from THE VISIT.
 
The wife was laughing, husband laughing and smiling. Talking about which high school I went and how all the other agents let them down in the past.
 
Then they asked ME "When can we start?" I said "Let me go back to some more research on the price then comeback to sign everything up."

I'm going back to pick up the listing in 15min. Commission: $10,000.

 
Effortless, easy and FUN!!

No joke - you're system works!! Thanks BORINO!

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Borino, Not kidding, I just sent out 11 letters. A woman called me with TWO properties to sell. She said my letter was very professional and unfortunately she had used a "friend" to sell her rental property. Now she wants to sell everything and move back to Italy. I have a listing appt. on Friday afternoon. I can't believe it! Pinch me, this was too easy.
Thanks so much!

Borino
Expired PLUS

Chris Lewis
Gracious Living Realty - Front Royal, VA
I want to SELL your home, not LIST it!

I was trying to encourage someone to contact expireds this week and his answer was; "No, I think it makes me look desperate".  This from someone who barely scrapes by on 9 or 10 sales a year! Oh well, all the more for me!

Feb 09, 2012 01:28 PM
Doug Rogers
RE/MAX Coastal Properties - Destin, FL
Your Real Estate Resource!

Chris--In this business we are all desperate. Even if you close ten deals in February, you have to hustle like everyone else for March business.

Feb 10, 2012 01:45 AM
Borino - The Real Estate Coach
Borino Productions - Falls Church, VA
It's true, Chris..... Expireds are not for everybody, BUT agents who struggle with such easy leads often discover that other sources can be just as challenging, if not more. And appearing "desperate" is nothing more than self-image, even if -- as Doug pointed -- we all have to hustle regardless of past success.
Feb 12, 2012 12:11 AM