As we get ready to celebrate Valentine's Day, what better time to discuss the subject of falling in love. After all, when you're preparing your home for sale, your goal is to get buyers to fall in love with your house.
Just like all other matters of the heart, the home buying process is extremely emotional. How can savvy sellers use this to their advantage? Let me count the ways......
A great place to start helping your house elicit the love response, is by using psychology to engage your buyers' 5 senses: sight, smell, hearing, touch and taste. Today we'll start with sight.
Buyers react emotionally to what they see so it's up to you the seller to make sure everything your buyers see elicits a POSITIVE emotional response. Start by making sure the exterior of your home cries out to your buyers, compelling them to come inside to see more. And just in case you didn't already know this, things like peeling paint, cracks in the driveway and junk car collections are NOT going to put your buyers in the mood for anything (except maybe moving on to the next house on their list) so be sure to fix or remove anything that looks like its in need of repair.
Once inside, the lighting will immediately affect the way a buyer feels in your home - and remember - you want them to feel good.
If your house is being shown during the day, make sure you're using the natural light your house receives to its maximum potential. Open the drapes, lift the blinds and let that warm, nurturing healthful sunlight shine in.
Getting in touch with Mother Nature soothes, relaxes and calms us in more ways than we may realize, so make sure you NEVER cover up a window that offers a beautiful view. Window treatments need to complement the scenery NOT compete with it - so very often the best thing your window could be wearing is.......nothing at all. Bright, unnatural and fluorescent lighting will do little to turn your buyers on, so be sure to brighten those dark corners with soft lamp lighting that mimics daylight.
Stay tuned.....in my next post I will share more about how to engage the other senses.
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