Admin

Paragraphs or Pictures... Which do You Prefer?

By
Title Insurance with Ticor Title

As the old saying goes, a picture is worth a thousand words.  Yes of course it is… A great picture tells a story.   But this week, I've learned a fresh perspective on this old saying because creating a diagram actually solved a problem for me.  So in this case, it's "a diagram is worth a thousand words"  

Property Taxes - Important DatesHere's my discovery...  Last week one of our property information specialists drafted a very informative article on property taxes (for King, Pierce, and Snohomish Counties) for our blog.  It was thorough and explained important dates such as:

  • When property taxes are due
  • When property taxes may be paid
  • Which payments cover which parts of the year
  • Property tax proration scenarios for buyers and sellers
  • How property taxes are calculated

This information may sound simple in bullet form but when I read the article I found myself having to pause and re-read it in order to visualize some of the dates and proration scenarios that would apply when a real estate transaction is involved.  

So as a visual aid, I sketched out a diagram representing the year and plotted the information on it's timeline.  The result was a more efficient or scannable way of visualizing the important dates in the tax calendar year and understanding the tax proration scenarios.  So in contrast, when you look at the written article, it looks like 1000 words.  But when you look at the diagram, it looks like 50 words and it's fun to look at.  

 

What kind of learner are you?  Do you prefer to learn from a more narrative approach?  Or would you rather see a diagram or infographic?  

 

Here's the original article:  Property Tax Annual Cycle in WA

Here's the diagram:

Property taxes in WA - Important dates

Comments(48)

Show All Comments Sort:
Maria Morton
Platinum Realty - Kansas City, MO
Kansas City Real Estate 816-560-3758

Matt, I like both. The graphic on top with the second article below. That way i can get the general idea and picture in my mind with the graphic but read the paragraphs pertaining to the topics I want to know more about.

Feb 10, 2012 07:19 PM
Kamal Salim
United Realty Group - Weston, FL
A Superior Level of Service !

Very nicely displayed. I like it !

Feb 10, 2012 07:29 PM
Ron Cooks
The Real Estate Marketplace - Killeen, TX
Texas Real Estate, Ft Hood/Killeen Homes for Sale

Graphics are the way to go! I can scan and retain the info twice as fast.

Feb 10, 2012 07:41 PM
Jo Olson
HOMEFRONT Realty - Kettle Falls, WA
Retired - HOMEFRONT Realty @ LAKE Roosevelt

Matt, I love the visual!  I have a very short attention span as do many home owners so visual rocks!

Feb 11, 2012 01:12 AM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Matt, I think more people are visual learners and prefer to see the graphic. It tells the whole story in a presentation that makes sense. Good job!

Feb 11, 2012 01:22 AM
Kathy Clulow
Uxbridge, ON
Trusted For Experience - Respected For Results

Matt -we often hear the words "show don't tell" and this is a great example of that ..... I am going to point your graphic explanation out to my web guy hubby who blogs about property assessment and taxes.

Feb 11, 2012 02:12 AM
Dee Nofziger
|Key Realty | Maumee Toledo Real Estate Blog - Toledo, OH
Maumee Real Estate, Toledo Homes, Key Realty

Love it Love it Love it! My boss, Floyd Wickman, likes to say "Never tell someone something you can show them." Especially if your clients are a combination of Analytical Al and Emotional Ella (or Analytical Alice and Emotional Ed!) The Analytical need the visual with the concrete numbers, etc. and the Emotional are simply hanging on your every word and looking in your eyes.

Great graphic!

Feb 11, 2012 02:13 AM
Mark Delgado
houses for rent, Solano County & Glen Cove - Benicia, CA
Benicia and Vallejo, Property Management, rental h
Very nicely done! In the end, effective communication not only informs your audience but also improves your own credibility.
Feb 11, 2012 02:39 AM
Ed Silva, 203-206-0754
203-206-0754 - Waterbury, CT
Retired Real Estate Broker

Well done Matt, The average consumer zones out with graphs and loses attention. Pictures, even in pie shapes will convey the same information but they keep the span of the consumer, and that's what we want to do.

Feb 11, 2012 02:42 AM
Bill Cullen
REMAX Absolute Realty Inc. - Ottawa, ON

Graphics can really drive the message home! It's finding the right combination to text and graphics to make your point that will give you optimum effectiveness.

Feb 11, 2012 03:43 AM
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

I like graphs and flow charts to help learn things or keep track of things. Seems to make it easier for me.    

Feb 11, 2012 09:02 AM
Peggy Wester
Realty Executives Integrity - Grafton, WI
Real Estate Agent Ozaukee & Washington County

Infographic all the way for me (with some accompanying text, perhaps). Nice job!

Feb 11, 2012 01:44 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Matt - I think it depends what I'm doing.  For something like this, I think I prefer the diagram.

Feb 11, 2012 02:20 PM
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA

Matt:

The picture you created is so much easier to understand than any explanation would be.  Nice job.

Feb 11, 2012 02:35 PM
1~Judi Barrett
Idabel, OK

I prefer the diagram for this information but sometimes I prefer the text.  Nicely done.

Feb 12, 2012 01:47 AM
Don Barrett
Integrity Real Estate Services - Idabel, OK

That's a great visual to get the information out in front of those that need it, in a way that they will absorb more quickly. 

Feb 12, 2012 02:10 AM
Dave Keys
MOVE UP in Google Search Learn How Here - Brea, CA
Chief Search Strategist Real Estate SEO Expert

Extremely well done, succinct infographic. You didn't mention the software you built it in and no one asked. I'm a little surprised so I'm asking...

Feb 12, 2012 03:15 AM
Matt Sweet
Ticor Title - Gig Harbor, WA

Marcia - Thank you!

 

Jeff - Thank you!  You reminded me of the book Buyology which discusses the impact of both verbal and visual cues.  Time to re-read a few portions of that...

 

Joan - Thank you!  

 

Sandy - I appreciate that!  "Popping it out" was a bit of a process but an enjoyable one for sure.  

 

Maria - Thank You!  It sounds like the graphic is a good way to scan for the high points for you.  I'm the same way.  

 

Kamal - Thank you!  Glad you like it. 

 

Ron - Thanks!  Speedy retention is a good thing.  

 

Jo - Thank you.  I'm glad you like it.  I think it's ok to have a short attention span when it comes to taxes!!! Ha!

 

Michael - Thank you!

 

Kathy - Thank you!  I'm curious to see what your hubby's feedbak is.  Thanks for passing it along!

 

Dee - Thanks for sharing that advice.  "Never tell someone something you can show them."  <--Good stuff!

 

Mark - Thank you!  Credibility is so important.  Thanks for pointing that out.  

 

Ed - Thanks!  That's interesting that graphs would retain attention less than pictures or pie shapes.  Maybe graphs are more associated with "doing the math" which is less interesting to some... 

 

Bill - Thanks!  I like your point about finding the balance.  

 

Valerie - Thank you!  I'm still so excited that it was featured!!

 

Eric - Thank you!  I'm a flow chart fan myself.  Wired magazine does a great job with them in my opinion.  

 

Peggy - Thank you so much!

 

Christine - Thank you!

 

Evelyn - Thank you!  That is encouraging!

 

Judi - Thank you!  

 

Don - Thanks!  Quick absorption is a good thing!

 

Dave - Thank you very much!  I used Adobe illustrator to make the 12-color circle graphic and assembled the text and text bubbles in Adobe InDesign.  From there I exported to PDF and JPG for the web or print.  

 

 

Feb 12, 2012 06:03 AM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

It's funny how many of my clients prefer bullet points rather than paragraphs. It's kinda like they walked to get to the point and bullet points seem to get to the point fast... 

Feb 15, 2012 06:14 AM
Matt Sweet
Ticor Title - Gig Harbor, WA

Paul - I can relate to that.  Have you had the need to repackage some of your information into a more scannable format for your clients?  

Feb 15, 2012 07:06 AM