negative news and your 2008 business plan

By
Real Estate Agent with LocateHomes.com


I'm new to active rain and this is just my second post. I've spent my time here reading the work of others and commenting on it, and learning the unwritten "rules" of the active rain community. One thing I've noticed is that one shouldn't say anything negative in the comments to another's post; even if you disagree.  Comments seem reserved for a pat on the back or perhaps adding something to the discussion, but nothing negative.

I also see a lot of complaints about negativity in the media as if the bad news doesn't exist; or if it does perhaps we can ignore it

Here are the first two paragraphs from a report by the Florida Association of Realtors

ORLANDO, Fla. - Nov. 21, 2007 - In third quarter 2007, Florida's housing sector in many markets continued to report high inventory levels of homes for sale, median prices edging down and sales activity levels that reflect the impact of mortgage disruptions and tighter lending standards.

Statewide, sales of single-family existing homes totaled 31,910 during the three-month period, a decrease of 29 percent compared to 44,776 homes sold during the same time a year earlier, according to the Florida Association of Realtors® (FAR).

Perhaps things are better where you are but for me this is bad news that can't be ignored. We can pretend that it's something other than what it is, but that won't change the facts.

It is possible to do business in a down market. People still need to live somewhere, houses are being bought and sold, perhaps not in the numbers we got used to a few years ago but there is business being done.  

Rather than pretend the bad news doesn't exist and continue doing what we have been doing, I suggest we need to develop a plan to deal with it. It's time to be working on a business plan for 2008  and the first step is an accurate appraisal of where you are today, bad news and all.  I will be looking for ways to increase my market share and looking to new or under served markets....How about you?

Comments (1)

Kathryn Acciari
Arc Home LLC - Shrewsbury, MA
Mortgage Loan Originator

Ron, why aren't you writing anymore?  How does your market look now, compared to this 2007 post?

Jul 10, 2009 08:58 AM